With looming economic headwinds, this year will test marketing’s mettle to survive them and even emerge in a growth position. Yet only 34% of marketing leaders are highly confident in their ability to handle economic adversity and uncertainty against their revenue growth mandate.
Where does their confidence come from? Highly confident marketing leaders perform considerably better than their less confident counterparts in several key marketing capabilities, such as balancing investments across brand and demand, leveraging data analytics to become more predictive, articulating marketing’s value to impact revenue, and more!
The CMO Council partnered with Sprinklr to gauge how marketers can outsmart adversity, where are opportunities and measures marketers can take to weather the looming change. The findings are based on a survey of nearly 500 global marketers.