Press Releases

Feb 26, 2019

CHIEF MARKETERS WORRY CUSTOMER DATA SCIENCE RELIANCE MIGHT DETRACT FROM A HUMANIZED BRAND EXPERIENCE

CMO Council Research Lists Amazon, Starbucks and Apple as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advantage; Issues Call to Action for Brands to Identify Micro-Moments of Opportunity to Further “Human” Relationships

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Jan 29, 2019

TELCO MARKETERS REPORT BIG APPETITE FOR LIVE DATA INSIGHTS TO ADD CUSTOMER VALUE AND MORE RELEVANT DIGITAL SERVICES

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer Experience and Revenue Growth

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Jan 23, 2019

GLOBALFLUENCY TEAMS WITH AI LEADER AGGREGAGE TO BRING CUSTOMIZED CONTENT CURATION AT SCALE TO ITS GLOBAL EXECUTIVE AFFINITY NETWORKS

CMO Council Partners with B2B Marketing Zone and BPI Network Links with Business Innovation Brief to Offer Members Personalized, Relevant On-Demand Knowledge

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Dec 18, 2018

BRANDS ARE HARD OF HEARING IN EUROPE WHEN IT COMES TO CUSTOMER LISTENING THROUGH SOCIAL MEDIA CHANNELS

New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just Measure or Amplify Their Own Campaigns

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Dec 12, 2018

COLLEGE STUDENTS TO BENEFIT FROM DONATION OF MARKETING INSIGHT SERVICE BY THE CMO COUNCIL

CMO Council to Gift Insight Center Subscription for Every New User Through December; Taps Academic Liaison Partners to Identify Global Students to Receive Portal Access

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Nov 20, 2018

CMO COUNCIL PARTNERS WITH AUSTRALIAN MARKETING INSTITUTE

Over 60,000 Marketers Offered Access to Global Thought Leadership Content

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Nov 5, 2018

CMO COUNCIL LAUNCHES NEW DESTINATION FOR MARKETING INSIGHTS AND INFORMATION

Insights Center Features Globally Curated News, Facts and Insights for The Modern Global Marketer

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Sep 27, 2018

CMO COUNCIL EXPLORES STATE OF MARTECH WITH DOMAIN EXPERTS

Nearly 7,000 Solutions Bring Confusion, Complexity and Technical Challenges

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Sep 26, 2018

TECH INNOVATION HELPS DEAL-DRIVEN TRAVELERS TAKE OFF

New Study Reveals the Impact of Technology on Travel Intention, Selection and Timing

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Sep 5, 2018

MARKETING LEADERS EMBRACE GDPR AS PATH TO TRUST AND IMPROVED EXPERIENCES AS COMPLIANCE LAGGARDS SHIRK RESPONSIBILITY AND FAIL TO CHAMPION CHANGE

CMO Council Study Points to Opportunities, Responsibilities and the Realities of Customer Data Protection and Customer Engagement in a Post-GDPR World

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Jul 10, 2018

NEW RESEARCH HIGHLIGHTS AI’S EMERGING ROLE AS CATALYST FOR HARVESTING AND UNIFYING DISPARATE DATA ESSENTIAL TO CUSTOMER ENGAGEMENT

New CMO Council Study Reveals Deficiencies in How Marketing, Commerce and Supply Chain Leaders Integrate Data to Create Deeper, More Valued Customer Relationships

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May 24, 2018

CMO COUNCIL REVEALS HOW BIG ECOMMERCE COMMUNITIES ARE ADVANCING DIGITAL MARKETING UPTAKE BY BRANDS

Cover Story in CMO Council's PeerSphere Magazine Delves Into New Research Findings Around How Online Marketplaces Bring Greater Customer Insight, Experiences and Value to Brands

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May 23, 2018

NEW STUDY REVEALS CMO PATH TO PUSH BEYOND TRADITIONAL BRAND STORYTELLER ROLE AND FULLY EMBRACE GROWTH DRIVER MANDATE AND REVENUE STRATEGY LEADERSHIP

CMO Council and Deloitte Study Finds Hesitation to Embrace Analytics Skills, Forge New C-Suite Partnerships and Extend Strategic Role Beyond Short-Term Acquisition Goals

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May 21, 2018

GLOBAL ECOMMERCE COMMUNITIES INSPIRING BRANDS TO RETHINK AND REINVENT GO-TO-MARKET STRATEGIES

New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Persuasion and Perfection to Multiply Purchase

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May 15, 2018

A DECADE LATER, CMOs STILL STRUGGLING TO OPTIMIZE ROUTES TO REVENUE

Joint Study by the CMO Council and Sendwithus Reveals Marketers Are Spending More Time in Meetings About Collaboration Than Growing Relationships With Customers Looking to More Deeply Engage With Brands

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May 10, 2018

CMO COUNCIL TEAMS WITH CABINETM TO LAUNCH NEW SOLUTION SOURCING CENTER TO HELP CMOS ACQUIRE, DEPLOY AND MANAGE MARKETING TECHNOLOGY

Aims to Improve Marketing Technology Lifecycle Management, Enable Smarter Procurement, and Accelerate Digital Transformation Through Access to Leading Solutions, Peer-Based Experience, Insight, and Learning

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Apr 30, 2018

CHIEF MARKETER JOBS AT RISK IF CUSTOMER EXPERIENCE STRATEGIES DON'T SUCCEED, REPORTS CMO COUNCIL

76 Percent of CMOs Believe Their Jobs Are on the Line if Customer Engagement Doesn't Satisfy Digitally Demanding Consumers; Only 10 Percent Can Measure Financial Impact

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Apr 24, 2018

CHIEF MARKETERS CALL FOR MORE DIGITAL PLATFORM TRANSPARENCY;
 LEVEL OF MEDIA SPEND WILL BE LINKED TO REPORTING ACCURACY

CMO Council Member Study Reveals Many Will Boost Spend in Online Video Advertising and Voice Willingness to Pay Premiums for Guaranteed Views and Deep Customer Insights

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Dec 21, 2017

CMO COUNCIL EXPLORES $10 TRILLION INFORMAL ECONOMY, RIPE OPPORTUNITY FOR DIGITAL TRANSFORMATION

Face-to-Face Engagement Still Characterizes World’s Second-Largest Consumer Market as Millions of Street Merchants Satisfy Customer Needs Without Omni-Channel Innovation

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Oct 10, 2017

CONSUMER DURABLE MANUFACTURERS LESS COMMITTED TO PRODUCT OWNERSHIP AND AFTERMARKET SERVICE THAN RETAIL PARTNERS

CMO Council Research Reveals Disparities in Revenue and Customer Relationship-Building Opportunities as Manufacturers and Retailers Struggle to Drive Profitable Post-Purchase Experiences

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