Press Releases
Aug 4, 2015
CMO COUNCIL STUDY FINDS MARKETERS ARE FAILING TO LEVERAGE VISUAL CONTENT FOR ENRICHED CUSTOMER ENGAGEMENT
Jul 30, 2015
BIG SHIFT TO DIGITAL AND DATA MARKETING IS SHAKING UP CLIENT RELATIONSHIPS WITH AD/MEDIA AGENCY PARTNERS
Jun 24, 2015
CMO COUNCIL TO EXPLORE MARTECH INNOVATION AT DEMO TRACTION
Plans Member Audit to Find Out What New Apps Have Long-Term Viability Value and GlueJun 16, 2015
CROWDSOURCING AND SHARING EMPLOYEE CONTENT DIGITALLY HELPS COMPANIES DEFINE BRANDS AND RECRUIT TALENT
New Study From CMO Council and Executive Networks Inc. Looks at Value of Socially Engaging Employees and Partners in Shaping Corporate Culture and Brand PersonalityMay 29, 2015
NEW AMERICAN MAINSTREAM CHALLENGES MARKETERS TO NAVIGATE A MULTICULTURAL MARKETING MAZE TO TAP ETHNIC BUYING POWER
CMOs Looking to Engage New Multicultural Market Segments Must Provide More Than Translated Content to Gain Affinity and Influence Within These Diverse PopulationsMay 18, 2015
CMO COUNCIL LAUNCHES GLOBAL INNOVATION ECOSYSTEM TO HELP UNICEF
CauseTech.Net Community to Crowdsource Ideas and Inspirations That Advance UNICEF’s Use of Social Impact Technology to Further its Mandate WorldwideMay 5, 2015
Confidence in Digital Grows, But Metrics Remain A Challenge for Asia Pacific Marketers
New Adobe research shows that even as digital marketing budgets in APAC increase, skills gap remains a major obstacleJan 15, 2015
CMO COUNCIL TO HOST THREE REGIONAL CMO SUMMITS IN 2015; "CMO RISING" THEME REFLECTS NEW ROLE OF CHIEF MARKETERS
Peer-Powered Sessions in Singapore, London and San Francisco Bay Area to Explore Criticality of Talent, Technology and Transformation in Advancing CMO AgendaNov 19, 2014
CMOs AND CIOs MUST WORK JOINTLY TO MANAGE DIGITAL DISRUPTION
Effectively Blending IT Transformation and Customer Experience Requires Collaboration Across Marketing and IT to Achieve Business Success, Reports CMO Council JournalNov 6, 2014
MARKETING INNOVATORS USE MOBILE TO CREATE LASTING RELATIONSHIPS WITH CUSTOMERS
Latest Study From CMO Council and SAS Reveals Path to Effective Mobile Relationship-Building Lies in Viewing Mobile as a Business Strategy, Not a “Shiny Toy” CampaignOct 21, 2014
CMOs CHALLENGED BY MARKETING TECHNOLOGY SPRAWL AND THE NEED TO UNIFY DATA FROM SILOED DIGITAL APPS
New CMO Council Study Shows Well-Integrated Marketing Technologies Impact Business Performance and Increase Marketing EffectivenessSep 24, 2014
RESEARCH REVEALS EXECUTIVE SUPPORT AND DATA-DRIVEN APPROACH CREATING A WIDENING GAP BETWEEN DIGITAL LEADERS AND THOSE FALLING BEHIND
A Fragmented Digital Marketing Landscape Is Emerging as Some Asia-Pacific Countries Surge Ahead of Others Thanks to Dedicated Digital Champions and Executive Leadership Won Over by Measures and EngageSep 15, 2014
MARKETERS STRUGGLE TO FIND SINGLE SOURCE OF CUSTOMER TRUTH; ADAPTING TO EVER-CHANGING NEEDS KEY TO CUSTOMER CENTRICITY
New CMO Council Study With SAP Reveals Customer Touchpoints Still Not Aligned to Unify Customer Experience; Success Driven by Cultures, Practices and Enabling PlatformsSep 8, 2014
PARTNERSHIPS ESSENTIAL TO BUSINESS SUCCESS BUT COMPANIES REPORT THEY OFTEN FAIL
Getting Access to New Ideas, Insights and Innovations Is Biggest Reason to Partner, Reveals New Study by CMO Council and BPI NetworkAug 29, 2014
CHIEF MARKETERS ELEVATE ROLE AND INFLUENCE IN THE C-SUITE
Embracing Marketing Technologies and Ownership of Customer Experience Gives CMOs More Strategic Insight and Ability to Justify Spend, Reports CMO Council MagazineAug 18, 2014
CHIEF MARKETER CONFIDENCE AT ALL-TIME HIGH, REPORTS CMO COUNCIL
Eighty-One Percent of 525 Global Marketing Leaders Surveyed Believe They Can Drive Top-Line Growth and Improve Market Share in 2014; 54 Percent Report Budget Increases, 27 Percent See No ChangeJul 23, 2014
MILESTONE CMO COUNCIL REPORT ON CHIEF MARKETER COMPENSATION PROVIDES INSIGHTS ON TOP EARNERS
Global Study Reveals Key Factors Influencing Compensation Packages; CEO Reports and C-Level Relationships Matter Most, Digital Marketing Skills Add ValueMay 20, 2014