Press Releases
Jan 20, 2016
NEW STUDY REVEALS MARKETERS OVERLOADED WITH DATA AND LIGHT ON INSIGHTS THAT PREDICT CUSTOMER BEHAVIOR
CMO Council Study Finds Marketers Struggling to Personalize, Create Real-Time Interactions and Shape Customer Purchasing Journey and OutcomesDec 7, 2015
GLOBAL TRAVEL ANXIETY AUDIT FINDS ISLAND DESTINATIONS SAFEST, TERRORISM AND TURMOIL BIGGEST DETERRENTS TO TOURISM
Government Agencies and Law Enforcement Alerts Most Trusted Sources for Health, Safety and Security InformationOct 8, 2015
CMO COUNCIL TO KICK OFF NORTH AMERICA CMO SUMMIT WITH A LOOK INTO THE FUTURE TO DEFINE THE CMO OF 2020
The Original Gathering of Senior Marketing Leaders to Convene in Napa on December 7–8, 2015, for Chief Marketing Officer (CMO) Council Elite RetreatSep 25, 2015
CMO COUNCIL FOCUSES ON EFFECTIVE DATA USAGE TO DELIVER SIMPLIFIED, PERSONALIZED CUSTOMER EXPERIENCES AT DEMO TRACTION 2015
Speakers call for data-driven marketing strategies as startups unveil key technologies for scale and personalization.Aug 18, 2015
MARKETERS STRUGGLE TO UNIFY CONTENT AND COMMERCE, NOT REALIZING FULL VALUE OF CUSTOMER INTERACTIONS
Aug 4, 2015
CMO COUNCIL STUDY FINDS MARKETERS ARE FAILING TO LEVERAGE VISUAL CONTENT FOR ENRICHED CUSTOMER ENGAGEMENT
Jul 30, 2015
BIG SHIFT TO DIGITAL AND DATA MARKETING IS SHAKING UP CLIENT RELATIONSHIPS WITH AD/MEDIA AGENCY PARTNERS
Jun 24, 2015
CMO COUNCIL TO EXPLORE MARTECH INNOVATION AT DEMO TRACTION
Plans Member Audit to Find Out What New Apps Have Long-Term Viability Value and GlueJun 16, 2015
CROWDSOURCING AND SHARING EMPLOYEE CONTENT DIGITALLY HELPS COMPANIES DEFINE BRANDS AND RECRUIT TALENT
New Study From CMO Council and Executive Networks Inc. Looks at Value of Socially Engaging Employees and Partners in Shaping Corporate Culture and Brand PersonalityMay 29, 2015
NEW AMERICAN MAINSTREAM CHALLENGES MARKETERS TO NAVIGATE A MULTICULTURAL MARKETING MAZE TO TAP ETHNIC BUYING POWER
CMOs Looking to Engage New Multicultural Market Segments Must Provide More Than Translated Content to Gain Affinity and Influence Within These Diverse PopulationsMay 18, 2015
CMO COUNCIL LAUNCHES GLOBAL INNOVATION ECOSYSTEM TO HELP UNICEF
CauseTech.Net Community to Crowdsource Ideas and Inspirations That Advance UNICEF’s Use of Social Impact Technology to Further its Mandate WorldwideMay 5, 2015
Confidence in Digital Grows, But Metrics Remain A Challenge for Asia Pacific Marketers
New Adobe research shows that even as digital marketing budgets in APAC increase, skills gap remains a major obstacleJan 15, 2015
CMO COUNCIL TO HOST THREE REGIONAL CMO SUMMITS IN 2015; "CMO RISING" THEME REFLECTS NEW ROLE OF CHIEF MARKETERS
Peer-Powered Sessions in Singapore, London and San Francisco Bay Area to Explore Criticality of Talent, Technology and Transformation in Advancing CMO AgendaNov 19, 2014
CMOs AND CIOs MUST WORK JOINTLY TO MANAGE DIGITAL DISRUPTION
Effectively Blending IT Transformation and Customer Experience Requires Collaboration Across Marketing and IT to Achieve Business Success, Reports CMO Council JournalNov 6, 2014
MARKETING INNOVATORS USE MOBILE TO CREATE LASTING RELATIONSHIPS WITH CUSTOMERS
Latest Study From CMO Council and SAS Reveals Path to Effective Mobile Relationship-Building Lies in Viewing Mobile as a Business Strategy, Not a “Shiny Toy” CampaignOct 21, 2014
CMOs CHALLENGED BY MARKETING TECHNOLOGY SPRAWL AND THE NEED TO UNIFY DATA FROM SILOED DIGITAL APPS
New CMO Council Study Shows Well-Integrated Marketing Technologies Impact Business Performance and Increase Marketing EffectivenessSep 24, 2014