Press Releases
Oct 31, 2011
TRADITIONAL MEDIA LAGGING IN SHARE OF LOCALIZED MARKETING SPEND; EXPERIENTIAL, DIRECT AND DIGITAL PROGRAMS SEEN AS MORE EFFECTIVE
New Study by CMO Council Provides In-Depth View of How Brands Are Using Localization Technologies and Embracing New Ways to Drive Channel and Field Sales PerformanceOct 16, 2011
CMO COUNCIL TO HOST GEOBRANDING CAUCUS WITH NEW ZEALAND 2011
Destination Marketing and Places of Origin Branding Top October 19 Agenda; MasterCard to Present Econometrics of Sports Event Hosting and Brand Sponsorship to Global and Regional Marketers AttendingOct 11, 2011
NEW REPORT REVEALS OPPORTUNITIES FOR BANK MARKETERS TO FIND NEW ROUTES TO REVENUE BEYOND LEVYING FEES FOR BASIC BANKING SERVICES
CMO Council Study Shows Bank Customers Weary of Fees With No Additional Service But Open to Upgrading Services; Consumers Say They Want Help with Financial Education, Wealth Management and DeliveringSep 29, 2011
BILL OGLE, CMO OF MOTOROLA MOBILITY TO DELIVER CMO COUNCIL KEYNOTE AT MMA FORUM LONDON
Opens Second Day of MMAF with CMO Council State of Marketing Report and Mobile Relationship Marketing Campaign HighlightsSep 23, 2011
CMO COUNCIL TO SUPPORT WHITE HOUSE 'INNOVATION RECOGNITION' CAMPAIGN WITH OFFICE OF SCIENCE AND TECHNOLOGY POLICY
Sep 6, 2011
CMO COUNCIL TO PUBLISH PEER-POWERED JOURNAL FOR PRINT AND DIGITAL MEDIA FORMATS
Previews PeerSphere Magazine at GRAPH EXPO 2011 and Announces Partnerships with Quark, Ricoh, and Frederic Printing to Extend Reach Across Print, Web, Email, and Digital DevicesAug 16, 2011
CMO Council Study Sees Marketing Supply Chain Materials Gaps Detracting from Retail Effectiveness
Up to 50 Percent of Marketing Consumables Deemed Waste As Marketers Lack Critical View Into Provisioning Logistics, Consumption Metrics and Localized NeedsJul 18, 2011
OPERATIONAL TRANSFORMATION SETS STAGE FOR RENEWED COMMITMENT TO MARKETING PERFORMANCE MEASUREMENT, REPORTS CMO COUNCIL
Digital Marketing Effectiveness and Social Media Integration, Measurement and Alignment are the Priorities for Marketers Seeking Increased Visibility and AccountabilityJul 11, 2011
GLOBAL OPERATORS BESET BY MISLIGNMENT AND LEGACY MINDSET, IGNORING ROUTES TO REVENUE, AND STRUGGLING WITH USING SUBSCRIBER DATA TO IMPROVE CUSTOMER EXPERIENCE
New Report and Industry Executive Study and Dialogs from the CMO Council Show Service Providers and Cable/Satellite System Operators Need to Factor in a More Customer-Centric, Insight-Led ApproachJun 27, 2011
CMO COUNCIL APPOINTS PROMINENT MARKETING EXECUTIVES TO REGIONAL ADVISORY BOARDS IN EMERGING MARKETS
May 23, 2011
UTILITY MARKETERS DEPLOYING DATA-DRIVEN SOLUTIONS TO LEAD WALLET-WEARY CUSTOMERS BEYOND BILLING BLUES AND METER FRUSTRATION
New CMO Council Study Shows Messaging and Content Can Grab Attention But Relevance and Targeted Engagements Activates Advocates and Addresses Service DemandsMay 18, 2011
CHIEF MARKETERS ADJUSTING TO NEW ROLE AS CHANGE AGENTS AND CATALYSTS FOR CORPORATE PURPOSE AND FUNCTIONAL SYNERGY
New Study by CMO Council Suggests Patronage, Partnership and Performance Are Key to CMO Success as Pressure Mounts to Transform Global Marketing GroupsMay 17, 2011
MARKETING INNOVATION AWARDS ANNOUNCED BY MERKLE AND THE CMO COUNCIL
Honors to be presented at 8th Annual CRM Executive SummitMar 24, 2011
CMO COUNCIL APPOINTS ADVISORY BOARD CHAIRMAN FOR LATIN AMERICAN REGION
Knight to spearhead regional activities to expand CMO Council presence in Latin AmericaMar 23, 2011
CMO COUNCIL LAUNCHES MAJOR CAMPAIGN TO ADDRESS SUBSCRIBER COMPLEXITY IN GLOBAL COMMUNICATIONS MARKETS
Initiative and Industry Survey Explore Issues and Opportunities for Service Providers and Cable/Satellite System Operators to Handle Increasing Challenges of Change and ChoiceFeb 24, 2011
BANK MARKETERS IN AUSTRALIA STRUGGLE WITH ANALYTICS AND INSIGHTS AS CUSTOMERS DEMAND MORE ADDED-VALUE SERVICES, REPORTS CMO COUNCIL
As Local Bank Industry Faces New Proposals to Increase Competition, Marketers Need to Focus on Retention But Lack Insights to Make Services More Personal and RelevantFeb 22, 2011
CMO COUNCIL STUDY REVEALS SALES GROUPS HOARD MARKETING CONSUMABLES TO CIRCUMVENT INEFFECTIVE MARKETING SUPPLY CHAIN OPERATIONS
Damaged Materials, Slow Delivery, Lack of Inventory and Poor Visibility Into Operational Process Further Strains Marketing Budget and Diminishes Sales EffectivenessFeb 7, 2011