Press Releases
Feb 22, 2011
CMO COUNCIL STUDY REVEALS SALES GROUPS HOARD MARKETING CONSUMABLES TO CIRCUMVENT INEFFECTIVE MARKETING SUPPLY CHAIN OPERATIONS
Damaged Materials, Slow Delivery, Lack of Inventory and Poor Visibility Into Operational Process Further Strains Marketing Budget and Diminishes Sales EffectivenessFeb 7, 2011
NEW CMO COUNCIL STUDY IDENFTIFIES TOP 10 WAYS TO ADD VALUE ACROSS MARKETING ECOSYSTEM
More than 25 Global Brands Contribute to New Strategic Brief on How to Increase Global Marketing Ecosystem Effectiveness and AlignmentJan 11, 2011
CMO COUNCIL EXPANDS MIDDLE EAST PRESENCE; ADDS PROMINENT PAKISTANI MARKETING EXECUTIVES TO LEADERSHIP COUNCIL
Jan 10, 2011
NEW CMO COUNCIL ASSESSMENT TOOL TRACKS POTENTIAL SAVINGS THROUGH STREAMLINED MARKETING SUPPLY CHAIN OPERATIONS
CMO Council Teams With Marketing Supply Chain Experts NVISION® To Help Marketers Achieve New Year's Operational Optimization ResolutionsDec 31, 2010
CMO COUNCIL EXPANDS MIDDLE EAST PRESENCE; ADDS PROMINENT PAKISTANI MARKETING EXECUTIVES TO LEADERSHIP COUNCIL
Dec 8, 2010
CMO SUMMIT TO KICK OFF WITH CALL FOR C-SUITE SYNCHRONIZATION BY ACCENTURE EXECUTIVE
Senior Marketing Leaders Gather for Elite Retreat in Silicon Valley to Map Ways for CMOs to Improve Cross-Functional Interaction to Satisfy Customer NeedsNov 16, 2010
COMPANIES IN CRISIS: REDUCING RISKS AND MANAGING REPUTATIONS
2010 CMO Council CMO Summit Session Addresses Corporate Incident Response and CMO's Role in Rallying and Coordinating ResponseOct 27, 2010
CULTURAL DNA TRANSFORMATION TO TAKE CENTER STAGE AT CMO SUMMIT
Brand Leaders from Juniper Networks, Denny's Restaurants, Taleo and Franke to Discuss Corporate Dedication to Customer Experience and Change ManagementOct 8, 2010
CMO COUNCIL AND BPI NETWORK TO PARTNER WITH ASIA-PACIFIC BUSINESS AND TECHNOLOGY REPORT
Leading Publisher and Affinity Networks to Further Knowledge Transfer and Insight Gathering in a Dynamic Regional EconomySep 27, 2010
INSURANCE MARKETERS TOO FOCUSED ON ACQUISITION, MISSING WAYS TO MONETIZE EXISTING POLICY HOLDERS, REPORTS CMO COUCIL
New Study Shows Consumers Open to Consolidating Policies With Insurers and Buying Additional Products If Marketers Focused More on Retention, Cross-Sell and Up-sellAug 17, 2010
CMO COUNCIL TACKLES INEFFICIENT MARKETING SUPPLY CHAIN STRATEGY
Partners with NVISION® to Help Banish Waste and Ineffectiveness By Mapping the Critical Factors to Achieving Marketing Supply Chain Operational OptimizationJul 13, 2010
CMO COUNCIL EXPANDS ASIA PRESENCE WITH NEW LEADERSHIP GROUP IN INDIA, AND REGIONAL EVENT HUB IN SINGAPORE
Hosts Asia Advisory Board Meeting at Singapore Management University on July 22; Launches New Web Site and Programs Focused on Indian Sub-ContinentJun 25, 2010
SOUTH AFRICA SCORES USER-GENERATED ADS FROM ZOOPPA COMMUNITY
Zooppa Announces Winners ofJun 7, 2010
CMO COUNCIL EXPANDS PROGRAMS + PRESENCE IN AFRICA
Geo expansion in sub-Saharan Africa has become a top priority for multi-national brands and new global contenders from China, India, Korea, Japan, Taiwan, South Africa, Turkey and the UAEMay 17, 2010
PERFORMANCE INNOVATION A KEY REQUIREMENT TO COMPETE EFFECTIVELY IN EMERGING MARKETS
BPI Global Executive Network to Focus on Performance Innovation as New Global Contenders and Disruptive Competitors Emerge in Developing CountriesApr 26, 2010
NEW STUDY SHOWS HIGH ANGUISH AND ANXIETY WITH COMPUTER TECH SUPPORT DUE TO LONG LAG TIME, LACK OF READY RESOLUTION
Digitally Dependent Consumers Stressed About Losing Days of DowntimeApr 20, 2010
2010 CMO SUMMIT AIMED AT SYNCHRONIZING THE C-SUITE
CMO Council Convenes in New York; C-Level Alignment Needed to Advance Customer Experience, Marketing Effectiveness and Operational EfficiencyApr 19, 2010
STATE OF MARKETING REPORT REVEALS DIGITAL MARKETING DRIVING TRANSFORMATION IN GLOBAL MARKETING ORGANIZATION
Agencies take back seat as clients build new internal skills, deploy marketing performance platforms and improve campaign effectiveness and outcomes.Apr 13, 2010