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Customers are more connected than ever before, but companies are failing to keep pace with expectations for frictionless experiences. More


New research from the CMO Council and RedPoint Global finds that despite consumers being omnichannel and more connected than ever, the marketers surveyed feel like they’re failing to meet (let alone exceed) customer expectations. More

Mobile Advertising Watch

New research from the Chief Marketing Officer (CMO) Council and RedPoint Global reveals that—though today’s omni-channel customers are more connected than ever—too many organizations are failing to keep pace with customer expectations. More

Chief Marketer

Despite the wealth of data and tech at their fingertips, many marketers aren’t meeting expectations when it comes to cross-channel customer engagement. More

Loyalty 360

Everyone wants a more connected, more seamless customer experience. So many brands that Loyalty360 talks to daily want and aspire to this kind of simplicity and seamlessness. More, IDG

New CMO Council study reveals execution gap as omni-channel customers look for more connected experiences More


Even though consumers are more connected than ever before, just 7 percent of marketers say they are able to deliver real time, data-driven engagements across both offline and digital touchpoints. More