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Anood Haddad

Head of Marketing & Research, MEA, JLL

Effective collaboration with different lines of business and management peers provides results. More

Executive Perspective

Vashti Brotherhood

President, Incenter Marketing

CEO strategies for marketing in an uncertain economy must include using marketing to build brand. More

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Evan Kent

Vice President, Integrated Marketing, Schneider Electric

Schneider Electric's U.S. arm took a page out of the mission-impossible playbook and created a seven-person cross-functional team. Their VP of Integrated Marketing shares how they pulled it off. More