Executive Perspective

Judy Gounden

Global Communications Officer, CMO Council Advisory Board: Africa

Marketing must manage the rate at which AI change is happening within organizations. More

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Kimberly Warne

Senior Vice President & CMO, Wesco

Marketing success is about embracing disruption and helping your customers navigate to growth. More

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Judy Gounden

CMO, Evago Group

Navigate your world so that sufficient probability for change is part of your decision making. More

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Anood Haddad

Head of Marketing & Research, MEA, JLL

Effective collaboration with different lines of business and management peers provides results. More

Executive Perspective

Vashti Brotherhood

President, Incenter Marketing

CEO strategies for marketing in an uncertain economy must include using marketing to build brand. More

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Evan Kent

Vice President, Integrated Marketing, Schneider Electric

Schneider Electric's U.S. arm took a page out of the mission-impossible playbook and created a seven-person cross-functional team. Their VP of Integrated Marketing shares how they pulled it off. More