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For Valeant Pharmaceuticals, video is becoming a bigger part of the company’s strategy to market to customers based on where they are in their journey, particularly when it comes to generating awareness and building credibility for the brand. Marketing Director, Willian Marize explains that “vi More
Director of Brand Marketing for BJ's Wholesale Club, Tanya Cavanaugh, explains that the company drives engagement through a variety of promotions and content outlets that are designed to make the shopping experience more convenient and that deliver value that extends beyond the products and great pr More
For Cox Business, video provides an opportunity to interact with customers in a more entertaining and social way that allows them to develop an emotional connection. "An important way that we’re using video is through customer testimonials, which is essentially digital word-of-mouth. It has prov More