Interviews

Hear it straight from the mouth of
marketers. Check out our engaging
Q&As with marketing experts.
Interested in getting interviewed
and sharing your insights?

Reach out to content@cmocouncil.org

Executive Perspective

Warren Brett

Cluster Executive, SEA Region
Smollan

Activations in Africa amplify brand opportunity based on target market and shopping behaviors. More

Executive Perspective

Tiffany Grinstead

Vice President of Marketing- Individual Products and Solutions
Nationwide Financial

Tiffany Grinstead provided us her perspective on the importance of an authentic brand to build loyal customers and how Nationwide Financial works towards that. More

Interview

Justin Manfredi

Senior Vice President of Marketing
AMC Networks

Justin Manfredi shares his insight about how AMC Networks builds authentic brand loyalty with their customers. More

Interview

Willian Marize

Marketing Director
Valeant Pharmaceuticals

For Valeant Pharmaceuticals, video is becoming a bigger part of the company’s strategy to market to customers based on where they are in their journey, particularly when it comes to generating awareness and building credibility for the brand. Marketing Director, Willian Marize explains that “vi More

Interview

Tanya Cavanaugh

Director of Brand Marketing
BJ's Wholesale Club

Director of Brand Marketing for BJ's Wholesale Club, Tanya Cavanaugh, explains that the company drives engagement through a variety of promotions and content outlets that are designed to make the shopping experience more convenient and that deliver value that extends beyond the products and great pr More

Interview

Lisa Majdi

Senior Director of Marketing
Cox Business

For Cox Business, video provides an opportunity to interact with customers in a more entertaining and social way that allows them to develop an emotional connection. "An important way that we’re using video is through customer testimonials, which is essentially digital word-of-mouth. It has prov More