Interviews - Expert Views - CMO Council™

Interviews

Hear it straight from the mouth of
marketers. Check out our engaging
Q&As with marketing experts.
Interested in getting interviewed
and sharing your insights?

Reach out to content@cmocouncil.org

Executive Perspective

Hussein M. Dajani

Group Chief Marketing & Customer Centricity Officer, Petromin Corporation

Vision 2030: The evolution of marketing, advertising, and customer experience in Saudi Arabia. More

Executive Perspective

Aditi Uppal

Vice President, Digital Marketing and Demand Gen, Teradata

Marketing and security need to get ahead of risk by being proactive with new data sources. More

Johann Van Der Westhuizen

Co-Founder & CEO, uKnomi

The drive-thru channel at QSRs has been left behind in the race to digital transformation. More

Celeste Thomas

Director - Head of Marketing OTC, Cipla South Africa

Authentic brands are built on a solid foundation of clear brand substance – rooted in purpose. More

Executive Perspective

Helena Mah

Fractional CMO, Drop of Milk

It's crucial for CMOs to understand the waves of change hitting us and how to harness them. More

Executive Perspective

Kim Skildum-Reid

Author and Expert, Power Sponsorship

What Every CMO Needs to Know About Sponsorship Marketing. An in-depth Q+A with one of the worlds leading sponsorship mavens. More

Nik Keane

Head of Marketing, Stoli Group

Consumer confidence is fragile and there's a risk of joining the race to the bottom to prop up sales. More

Executive Perspective

Kathryn Sakalis

Marketing Consultant, Thinkworx

There is a renewed focus on optimizing customer conversions, as budgets remain stretched. More

Executive Perspective

Vivek Kumar

Chief Marketing & Fundraising Director, World Wide Fund for Nature (Singapore)

Climate change is real. Now marketers need to make their green marketing real too. More

Beverley D'Cruz

General Manager, Pizza Hut Middle East & Pakistan

Prepare for a future where ESG will be our biggest relevance play - disruptive brands create change. More

Executive Perspective

Vashti Brotherhood

President, Incenter Marketing

CEO strategies for marketing in an uncertain economy must include using marketing to build brand. More

Executive Perspective

Warren Brett

Cluster Executive, SEA Region, Smollan

Activations in Africa amplify brand opportunity based on target market and shopping behaviors. More

Mark Simoncelli

Senior Vice President, Americas Consulting, Frost & Sullivan

Mark Simoncelli shares his perspectives on growth and the opportunities organizations must seize in order to achieve it. More