Program Details

Help Small Grow Tall.

Go Digital. It's Pivotal.

Sponsors and Partners:


The Chief Marketing Officer (CMO) Council is launching a coalition education campaign to assist SMBs “to know how to grow" through digital marketing skills development, new growth recovery strategies, and preferred services, product pricing and support from big brands. We invite large enterprises, associations, publishers and digital media channels to join our coalition to "Help Small Grow Tall." Our goal is to boost the grassroots local economy by helping SMBs become digital wise to energize their varied routes to revenue.


Help Small Grow Tall will activate professional sports alumni and business retirees in local communities to become ambassadors, boosters, motivators, coaches, advisors, spokespersons and even beneficiaries of the program if they are self-employed or running a micro enterprise.

The campaign will be funded and supported by a coalition of big brand members of the CMO Council serving small to medium enterprises. These include category leaders in marketing/CRM, technology, office products, transportation/logistics, financial services, lending, payroll, payments, benefits, insurance, healthcare, eCommerce, and other product and service areas. Many of these were surveyed by the CMO Council in its landmark study was entitled “Business Traction from Smarter SMB Interaction: Advancing Excellence in Enterprise SMB Marketing.”

The CMO Council is conducting outreach to its “big brand” members to source free or discounted digital marketing and customer engagement tools, commerce-enabling cloud platforms, business advisory services, financial support programs and preferred pricing on office products, technologies, media buys, and marketing supply chain solutions. These will be aggregated on a campaign website and extended to small business owners to help them "get back on their feet to once again compete."

The CMO Council will also enlist support from select social media channels, TV/radio networks, newspaper groups, magazine publishers, online channels, payment processors, community banks, accounting and tax firms, financial software providers, insurance companies, etc. to provide in-kind services and possible employment opportunities for sports alumni and business retirees. 

A wide-ranging thought leadership content marketing campaign, in partnership with the Digital Marketing Performance Institute, Business Performance Innovation (BPI) Network, Growth Guidance Center and other affiliated groups, will be undertaken to:

  • Promote best practices in recovery and revenue generation
  • Provide expert knowledge, mentoring and coaching
  • Audit, benchmark and upgrade digital marketing competencies
  • Introduce self-help, eLearning and growth guidance tools
  • Run virtual engagement, training, development and mentoring programs
  • Present helpful, media rich and easily “snacked” advice and playbooks
  • Crowdsource curated third-party, visually versioned content
  • Enable peer interaction and business partnering
  • Recognize and award comeback marketing success

Audience development will be undertaken through partnerships with large list source providers, database marketers, credit card companies, content syndicators, digital and print publishers, social media groups, and business/professional service leaders.

Engagement channels will include a multi-functional portal, LinkedIn groups, content syndication network, email communications, billing inserts, partner web sites, public service announcements, PR, TikTok and YouTube content, social media networks, professional membership groups, etc.

Get involved by reaching out to Bryan DeRose at 

Research: Survey & Reports


Curated Facts & Stats

According to the Small Business Administration, as of 2022, 33.2 million small businesses exist across the country, employing more than 61.5 million people


Seventy-four percent of businesses plan to increase their marketing budget or keep it the same throughout the first half of 2023. Also, 2 in 5 Americans plan to start a business in 2023. So, you can expect that the startup market will expand in 2023.

Source: Small Business Trends

Small businesses created 12.9 million net new jobs between 1996 and 2021, accounting for 66% of net new jobs created since 1996, according to data from the Bureau of Labor Statistics


74% of SMBs are interested in using AI or automation in their business, and 55% reported that their interest in using these technologies grew in the first half of 2023. CPA Practice Advisor

Source: CPA Practice Advisor

According to data from HubSpot, 77% of marketers report increased engagement with customers via email over the last year. Email remains one of the most powerful ways to promote your business.

Source: US Chamber of Commerce

Around 20% of new businesses close within a year, according to data from the Bureau of Labor Statistics. Though most businesses will find short-term success, only a handful have long-term staying power.


According to the U.S. Small Business Administration, only about 50% of startups survive for five years.

Source: Small Business Trends

26% of SMBs are already using AI or automation, and the top use cases are social media (52%), generative content creation (44%) and email marketing (41%); and 91% of the small businesses polled say AI has helped make their businesses more successful.

Source: CPA Practice Advisor

The government has earmarked some $660 billion in financial aid to small business since the outbreak of the coronavirus pandemic.


Some $130 billion in small business aid still has not been used.



Curated Reading

Program Themes

  • Brand Strategy
  • Marketing Innovation
  • Digital Trends