The 2014 digital dashboard has found that countries such as Australia, India and Singapore are pulling away with strong executive support and digital champions while South Korea, China and Hong Kong struggle with executive support and skill shortages. It also found that marketers are not moving beyond more basic measurements. Asked whether they are measuring throughout the life of campaigns, only 13 percent of marketers across Asia-Pacific said they were, compared with 14 percent in 2012. DOwnload the report today to learn more about the factors that continue to inhibit digital advancement in this region.
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