REPORT

Report Cover for Brand Protection From Digital Content Infection
SELECTED CONTENT FROM THE REPORT

Interviews

Interview

Lisa Manganello

Managing Director and Head of Integrated Brand Marketing,
Morgan Stanley

Morgan Stanley is a leading global financial services firm, providing investment banking, securities, wealth management and investment management services. With offices in more than 42 countries, Morgan Stanley's employees serve clients worldwide, including corporations, governments, institutions an... More

Interview

Charlie Cole

Chief Digital Officer,
TUMI

The TUMI brand prides itself on a strong commitment to social awareness and giving back to the community. Employees believe that their brand represents a symbol of creativity, innovation and integrity and that their business can represent a better and more responsible future. Founded in 1975, TUMI's... More

Related Reports

Report Media Coverage

Retail TouchPoints

Unilever CMO Keith Weed opens a discussion on how digital media platforms must improve their services. Liz Miller connects the dots between this new dialoague and recent CMO Council research on the issue of brand security.  More

Marketing Week

Unilever theatens to pull adveritsing from digital media platforms that fail to prevent "toxic content" from appearing on their sites.  More

RetailWire

Unilever takes a stand on fake news when it threatens to pull advertising spend from digital media giants like Facebook and Google for failure to curate content.  More

Retail TouchPoints

In the wake of a speech given at the Interactive Advertising Bureau, Keith Weed of Unilever has effectively put a spotlight on recent shortcomings of the digital media industry.  More

The Drum

All eyes are on Facebook and Google after Unilever has used its multi-billion-dollar advertising budget as leverage to take a stand against digital media platforms that are found to be unethical.  More

CMO

Unilever is clear to its partners in the digital marketing space: stop the flow of toxic content, or we stop using your platforms for advertisement. Facebook and Google state they actively addressing the issue, but still seem to grapple with the responsibility of addressing user-generated content deemed toxic.  More

Sputnik International

Unilever reinforces the mandate for digital media platforms to carefully monitor unethical content that may appear on their sites with a threat to pull advertising.  More

The Post

Despite the fact that Google and Facebook lead the digital advertising industry in terms of revenue, they seem to be falling short on their committment to prevent the appearnce of fake news and questionable content along side critical ad space. Unilever threatsto pull ads in the interest of brand protection.  More

Campaign

After delivering a speech on the failure of the digital media industry to remain transparent, Keith Weed of Unilever has annouced that the brand prioritize investing in adspace on "responsibile platforms". More

Ad Latina

De totdos los irritantes en cuando a los anuncios, lo que más les molesta a los audiencias, según un estudio presentado por el CMO Council, es publicidad engañosa. En cuanto, a los formatos de avisos digitals, el más odiado es el pop up intusivo.  More

Target Marketing

Unilever joins the ranks of other multi-national brands that have taken a stand against poor management of news and content shared on digital media platforms. By speaking on this issue, Unilever shows its commitment to alignment between its buisness iniatives and media spend.  More

USA Today

The digital media industry goes head-to-head with Unilever's Keith Weed as news breaks that Unilever will pull ad spend should there be a failure to reduce the amount of toxic content that is curated to users.  More

Marketing Land

Unilever calls on online platforms to improve transparency within the digital marketing supply chain. There is a clear need for advertising giants like Facebook and Google to do a better job of reducing the presence of toxic content in the interest of brand protection for its advertisers.  More

AListDaily

Digital media platforms have been remiss in their duties to prevent toxic content from appearing alongside paid advertising from brand giants like Unilever. Unilever hopes to create more awareness on the importance of brand protection with a threat to take it's money elsewhere.  More

E Digital Business

Unilever draws a line in the sand with a threat to pull advertising from digital media platforms that fail to make positive contributions to society. The hope is that as industry leaders, Facebook and Google will start paying closer attention to toxic content that has a potentially negative impact on advertisers.  More

Marketing Industry News

Brand giants, Unilever and P&G, stand up to digital media platforms that fail to recognize how toxic content can negatively impact advertisers.  More

Affino Blog

As digital advertising becomes more and more common, CMOs and media exeuctives are more concerned than ever with brand saftey. Research and insight teams will play a critical role in outlining the saftey strategies that ensure brands avoid poor ad placements.  More

MediaPost

The need for more efficient ad targeting with increased transparency began to attract marketers to the use of programmatic engines, but a recent study spearheaded by the CMO Council, "Brand Protection From Digital Content Infection: Safeguarding Brand Reputation Through Diligent Ad Channel Selection," shows relatively few have adopted the technology. More

Marketing Dive

Recent changes Google has made to YouTube in order to establish a stronger net of brand safety are impacting the livelihood of the site's content creators. More

Econsultancy

According to a study by the CMO Council, a quarter of the world's marketers have reported specific examples where their digital advertising appeared alongside offensive and compromising content. It’s no surprise, then, that almost three quarters (72%) of respondents engaged in programmatic buying are concerned about their brand placement, and integrity. More

eMarketer

Marketers are taking a number of actions to tackle growing concerns about brand safety. More

Axios

A handful of advertisers have pulled their ads from Fox News in response to Sean Hannity's coverage of the Roy Moore sexual harassment saga. More

Digiday

Between Trump fever and advertisers finding their ads running against racist videos on YouTube, advertisers’ obsession with brand safety is at a peak these days. More

Brand Knew Magazine

According to an August 2017 study by the CMO Council, two-thirds of brand marketers worldwide place onus on media buying firms to ensure proper ad placement. More

Exchange Wire

According to a CMO Council study, 72% of brand advertisers engaged in programmatic buying were concerned about brand integrity and control in digital display ad placement. More

Focus

A recent CMO Council report brings insights into ad fraud and reveals that it is a major problem on a global scale. More

Marketing Interactive

A study by the CMO Council found two-thirds (67%) of brand marketers said media-buying firms should bear the primary responsibility for ensuring that brand reputation is not compromised by controversial, irrelevant or damaging ad placements. More

Agility PR

The CMO Council has released new research on the impact of programmatic media buying and automated digital ad placement on brand reputation, consumer perception, and customer trust. More

SmartBrief

Two-thirds of marketers worldwide say it is media buying firms that should be responsible for sound ad placement, according to a survey by the CMO Council.  More

DigiDay

Nearly eight in 10 (78 percent) of marketers believe fallout from the brand-safety crisis has damaged their brands, according to a recent study by the CMO Council.  More

eMarketer

According to a study by the CMO Council two-thirds of brand marketers worldwide place onus on media buying firms to ensure proper ad placement. More

Mobile Marketer

According to a study by the CMO Council, 67 per cent of brand marketers hold media buying firms accountable for ensuring proper ad placement.  More

The Millenim Alliance

According to a recent study, CMO’s are focused on making sure that their brands are safe when it comes to ad placement. For instance, if your brand represents something positive, and it is placed next to any type of offensive content, it will look conflicting and alienate the desired audience. More

Ad-News

A CMO Council study found that one-third of consumers rethink purchasing from brands when they see them advertised next to objectionable content. More

Social Media Week

A recent study from the CMO Council found that more than 70 percent of CMOs are “feeling pressure” from brand safety issues and 37 percent have pulled content due to brand safety issues. More

DigiDay

A report by the CMO Council reveals that 72 percent of CMOs are facing pressure from their own bosses to figure out the trust issue between brands, agencies, publishers and customers, and gain tighter ad controls More

ANA

A report by the Chief Marketing Officer (CMO) Council analyzes the impact of digital advertising experiences on consumer perceptions. More

Marketing Week

According to the CMO Council 78% marketers surveyed said the Google brand safety scandal had hurt their brand’s reputation with 50% believing it had impacted brand affinity. More

Martech Series

The Chief Marketing Officer (CMO) Council released detailed findings of extensive research undertaken this year on the impact of programmatic media buying and automated digital advertising placement on brand reputation, consumer perception and customer trust. More

Portada

A new report from the CMO Council reveals that 78 percent of marketers say that the brand safety scandal has hurt their brand’s reputation, and 50 percent that it has impacted brand affinity. More

FierceCEO

A report by the CMO Council’s report indicates a loss of trust between marketers and agencies, agencies and publishers, and brands and customers. More

Mobility Affiliates

According to a recent survey by the Chief Marketing Officer (CMO) Council 90% of brand marketers believe that a quick responsiveness to consumer feedback, preferences or needs is important, if not critical, to the overall customer experience. More

AdTech Weekly

Marketing executives are concerned about brand safety in digital advertising with 72% of CMOs facing pressure from their bosses to secure brand trust, according to a CMO Council report. More

MarketingDirecto

According to a recent CMO Council study, 78% of marketers believe that the reputation of brands they serve have been called into question because of the "involuntary" placement of digital ads alongside content inappropriate. More

BizCommunity

The Chief Marketing Officer (CMO) Council has released a milestone report on the state of digital brand advertising, based on consumer response and marketer reactions to issues with automated ad placement. More

World Trademark Review

In a new survey by the CMO Council, almost one-half of senior marketing respondents reported that reputational problems have resulted from advertisements being placed alongside offensive or objectionable content.  More

Moby Affiliates

According to research from the Chief Marketing Officer (CMO) Counci ad tech has its limitations and brands may be unwillingly posting their ads alongside derogatory or offensive media content, fake news or otherwise inappropriate channels. More

Lexology

A report by the CMO Council focuses on the impact of programmatic media buying and automated digital advertising placement on brand reputation, consumer perception and customer trust.  More

WARC

78% of marketers believe the reputation of their brands has been harmed by the “unintended” placement of digital ads next to inappropriate content, a study from the CMO Council has found. More

Streaming Media

The CMO Council has conducted research in the areas of programmatic advertising, transparency, fake news, and brand confidence, and it’s found plenty to be worried about. More

Brand News

A study conducted by the CMO Council reflect the coinciding view of Chief Marketing Officers and consumers regarding contiguity on the web between brands and controversial contexts. More

Mobile Marketing Watch

The Chief Marketing Officer (CMO) Council and Dow Jones have just released detailed findings of extensive research undertaken this year on the impact of programmatic media buying and automated digital advertising placement on brand reputation, consumer perception and customer trust. More

MM&M

The report by the CMO Council called into question the merits and flaws of the $40bn (£29.7bn) programmatic advertising market. More

Radio + Television Business Report

A report by the CMO Council focuses on the impact of programmatic media buying and automated digital advertising placement on brand reputation, consumer perception and customer trust. More

MediaPost

Research from the CMO Council finds three in four digital marketing executives who engage in programmatic buying admit to having real fears about their ads ending up next to unsavoury content. More

Mobile Marketing

72 per cent of brand advertisers engaged in programmatic buying are concerned about brand integrity and control in digital display placement, according to research from the Chief Marketing Officer (CMO) Council. More

CNBC

A report by the CMO Council published Tuesday reveals that ad fraud and ad misplacement are two primary concerns for senior marketers when it comes to protecting their brands in digital media.  More

BizReport

According to new data from The CMO Council, of the $563 billion marketers are spending on digital advertising each year, about 20% is wasted because of fraud. More

MediaPost

A report by the Chief Marketing Officer (CMO) Council analyzes the impact of digital advertising experiences on consumer perceptions and purchase intent. More

Campaign

The study by CMO Council called into question the merits and flaws of the $40bn (£29.7bn) programmatic advertising market. More

Business Insider

The Chief Marketing Officer (CMO) Council released detailed findings of extensive research undertaken this year on the impact of programmatic media buying and automated digital advertising placement on brand reputation, consumer perception and customer trust. More

Marketing Dive

Marketing executives are concerned about brand safety in digital advertising with 72% of CMOs facing pressure from their bosses to secure brand trust, according to a CMO Council report. More

Marketing Week

A new report by the CMO Council reveals the extent of the brand safety scandal on brands, with 78% of marketers saying it has hurt their brand’s reputation and 50% that it has impacted brand affinity. More

DigiDay

A CMO Council report dropping today found that 72 percent of CMOs are facing pressures from their own bosses to figure out the trust issue between brands, agencies, publishers and customers — indicating the problem has gone beyond the marketing department. More

A-List Daily

The CMO Council has released a new report, “Brand Protection from Digital Content Infection,” that examines a loss of trust among marketers and the digital advertising space. More

Social Race Media

According to a study by the CMO Council and Dow Jones, 78% of the 300 senior marketers questioned believe that unintended associations with unsavoury content, images, topics, audiences or conversations will hurt their brand’s reputation, while 67% believe the adjacency could undermine brand qualities and values More

Programmatic Italia

According to a study published by the CMO Council, a quarter of global marketers reported episodes in which their advertising appeared alongside offensive content and compromising. More

Strategy Online

A new survey of top-level CMOs suggests they remain thoroughly concerned about their ads ending up next to questionable content, even as programmatic buying continues to grow. More

MarTech

A report by the Chief Marketing Officer (CMO) Council calls into question the merits and flaws of the $40 billion programmatic advertising market, especially the risks of digital display ads appearing alongside objectionable content More

The Wall Street Journal

A new study by the CMO Council found that 72% of CMOs have concerns about safety and controls with their digital ad placements and are facing pressure internally to fix the issue. More

Fox Business

A new study of marketing chiefs, expected to be released publicly on Tuesday, found that 72% of CMOs have concerns about safety and controls with their digital ad placements and are facing pressure internally to fix the issue. More