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A View Into the Needs and Setbacks of the Front Line
The CMO Council interviewed 113 front-line managers, sales executives, and field marketing managers to assess their perspective of marketing materials. While almost everyone agreed that point-of-purchase materials and marketing consumables are persuasive at the point of sale, the management of these tools, from creation to distribution and implementation, is too often overlooked. Download the Marketing Supply Chain Initiative's report: Promotion Commotion: A View Into the Needs and Setbacks of the Front Line to learn how marketers can actively manage the production process and ultimately cut costs.