REPORT

*Included with premium membership or library subscription

Quantify How Well You Unify

Exploring the Business Impact of Marketing Technology Integration

This report explores how well chief marketers are taking ownership of digital marketing technology strategies and to what degree they are unifying and extracting value from multiplying customer data sources. The 38-page report summarizes the quantitative insights of 150 senior marketers and highlights insights from qualitative interviews with leading marketers at Wells Fargo, Charles Schwab, Disney ABC Television, See’s Candies and more.

HOW TO ACCESS FULL REPORT

Premium Membership

If you are a registered CMO Council member, upgrade to a Premium Membership. Not only will you gain access to this report, you will also gain access to over 300 full data reports and studies. Premium membership delivers access to all reports, the CMO Council Insight Center and the private mentorship community, CMO+.

UPGRADE
MEMBERSHIP

Library Subscription

If membership is not the right fit, a library subscription provides access to the reports and content you value. As a subscriber, you will gain unlimited access to all CMO Council content, including over 300 reports, executive summaries and white papers as well as unlimited access to thousands of data points and articles in the curated Insight Center.

SUBSCRIBE TO
LIBRARY

Individual Purchase

PURCHASE
REPORT

Member and Subscriber Login

Report Themes