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What's Critical in the Vertical: Retail Banking In Australia
Meeting the Needs of a New, Demanding Customer
Only 15 percent of marketers in Australia’s $2.5 trillion banking sector feel confident they have sufficient insights into customer profitability, value and retention. While Australia remained on steady footing through the global recession, bank marketers now face a younger, smarter banking customer with a desire for greater digital interaction and online engagement. The complimentary paper, sponsored by InfoPrint Solutions Company in partnership with Computershare Communications Services, reveals that while bank customers seek new, digitally-driven engagement options, they are also demanding higher levels of personalized service, without the fees or premiums one might expect for these features. The paper includes detailed findings from both the consumer and marketer audits.