Fueling Martech Innovation Through AI
Bringing Precision, Predictability and Performance to Customer Targeting, Outreach and Conversion
Bringing Precision, Personalization and Performance to Customer Revenue Growth
May 21, 2024
CMO Council Study Reveals Growing Adoption of Emerging Technologies to Increase Productivity and Deliver Better Consumer Experiences More
May 7, 2024
Thought Leadership Initiative Will Map and Model the New Imperative for QSR AI-Driven Engagement More
Jan 23, 2024
CMO Council Releases Year-End Scorecard of B2B Marketing Effectiveness In Finding, Winning and Growing Big Customer Accounts More
The Chief Marketing Officer (CMO) Council is teaming with WM America and leading B2B account-based marketing experts for the development of a certified Lead Evaluation and Assurance Process (LEAP) that brings new levels of success, transparency, accountability and reliability to prospect verification, validation and sales conversion. The best practice model will key off technology transform... More
Today’s increasingly complex, distributed and digitally-driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. Marketing process improvement, efficiency and yield is directly tied to more effective use of budget, automation, processes, front-office partnerships, data... More
