Press Releases
Jan 24, 2013
TELCO MARKETERS EYE OVER-THE-TOP PLAYERS AS OPPORTUNITY, NOT THREAT; PROVIDERS LOOK TO BOOST REVENUES THROUGH PARTNERSHIPS AND ALLIANCES
Research Sponsored by HP Shows Marketers Are Enthusiastic About Owning Customer Experience; Call for New Views Into Customer Intelligence and Behaviors to Optimize Subscriber Pricing and Service ModelDec 3, 2012
POSITIVE OUTLOOK FOR CHIEF MARKETERS GLOBALLY; SALARIES UP, BONUSES TIED TO PERFORMANCE
CMO Council's State of Marketing 2012 Report Maps Spending Plans, Details Functional Vitality and Progress in All Regions of the WorldNov 27, 2012
CMO COUNCIL OFFERS MARKETING LEADERSHIP SELF-AUDIT
Uses 4P Assessment and Advancement Model from Thomas Barta ConsultingApr 5, 2012
Premiere Edition Of PeerSphere Available
The CMO Council Journal - Now Available for DownloadApr 3, 2012
CMO COUNCIL ANNOUNCES Q1 ADDITIONS TO REGIONAL ADVISORY BOARDS
The Chief Marketing Officer (CMO) Council has announced new additions to its Advisory Boards in North America, Latin America, Europe, Middle East, Africa, Asia Pacific and India for the first quarterJan 23, 2012
AD AGENCIES STRUGGLING TO EVOLVE IN DIGITAL AGE, REPORTS CMO COUNCIL; CLIENTS EXPERIENCE HIGH TURNOVER OF INTERACTIVE MARKETING FIRMS
New Study Reveals Clients Lack Creative Ad Scoring Systems and Formalized Campaign Metrics; Just 9 Percent of Marketers Say Traditional Agencies Have Been Good at Migrating to DigitalDec 20, 2011
NEW REPORT RATES BANK COMMUNICATIONS EFFECTIVENESS DURING A YEAR OF GLOBAL FINANCIAL TURMOIL
CMO Council Survey of 120 Bank Marketers Highlights Need for Greater Customer Reassurance and Use of New Digital Media to Engage, Educate, and Inform in Real TimeDec 7, 2011
CMO COUNCIL STUDY REVEALS CONSUMERS WANT BETTER EXPERIENCE, DEEPER ENGAGEMENT, AND MORE VALUE FROM BRANDS THROUGH SOCIAL MEDIA
Opportunities Abound for Companies to Create Business Advantage and Maximize Advocacy By Better Engaging Customers with Social MediaOct 31, 2011
TRADITIONAL MEDIA LAGGING IN SHARE OF LOCALIZED MARKETING SPEND; EXPERIENTIAL, DIRECT AND DIGITAL PROGRAMS SEEN AS MORE EFFECTIVE
New Study by CMO Council Provides In-Depth View of How Brands Are Using Localization Technologies and Embracing New Ways to Drive Channel and Field Sales PerformanceOct 16, 2011
CMO COUNCIL TO HOST GEOBRANDING CAUCUS WITH NEW ZEALAND 2011
Destination Marketing and Places of Origin Branding Top October 19 Agenda; MasterCard to Present Econometrics of Sports Event Hosting and Brand Sponsorship to Global and Regional Marketers AttendingSep 29, 2011
BILL OGLE, CMO OF MOTOROLA MOBILITY TO DELIVER CMO COUNCIL KEYNOTE AT MMA FORUM LONDON
Opens Second Day of MMAF with CMO Council State of Marketing Report and Mobile Relationship Marketing Campaign HighlightsSep 6, 2011
CMO COUNCIL TO PUBLISH PEER-POWERED JOURNAL FOR PRINT AND DIGITAL MEDIA FORMATS
Previews PeerSphere Magazine at GRAPH EXPO 2011 and Announces Partnerships with Quark, Ricoh, and Frederic Printing to Extend Reach Across Print, Web, Email, and Digital DevicesAug 16, 2011
CMO Council Study Sees Marketing Supply Chain Materials Gaps Detracting from Retail Effectiveness
Up to 50 Percent of Marketing Consumables Deemed Waste As Marketers Lack Critical View Into Provisioning Logistics, Consumption Metrics and Localized NeedsJul 18, 2011
OPERATIONAL TRANSFORMATION SETS STAGE FOR RENEWED COMMITMENT TO MARKETING PERFORMANCE MEASUREMENT, REPORTS CMO COUNCIL
Digital Marketing Effectiveness and Social Media Integration, Measurement and Alignment are the Priorities for Marketers Seeking Increased Visibility and AccountabilityJun 27, 2011
CMO COUNCIL APPOINTS PROMINENT MARKETING EXECUTIVES TO REGIONAL ADVISORY BOARDS IN EMERGING MARKETS
Feb 7, 2011
NEW CMO COUNCIL STUDY IDENFTIFIES TOP 10 WAYS TO ADD VALUE ACROSS MARKETING ECOSYSTEM
More than 25 Global Brands Contribute to New Strategic Brief on How to Increase Global Marketing Ecosystem Effectiveness and AlignmentJan 11, 2011
CMO COUNCIL EXPANDS MIDDLE EAST PRESENCE; ADDS PROMINENT PAKISTANI MARKETING EXECUTIVES TO LEADERSHIP COUNCIL
Dec 8, 2010
CMO SUMMIT TO KICK OFF WITH CALL FOR C-SUITE SYNCHRONIZATION BY ACCENTURE EXECUTIVE
Senior Marketing Leaders Gather for Elite Retreat in Silicon Valley to Map Ways for CMOs to Improve Cross-Functional Interaction to Satisfy Customer NeedsOct 27, 2010
CULTURAL DNA TRANSFORMATION TO TAKE CENTER STAGE AT CMO SUMMIT
Brand Leaders from Juniper Networks, Denny's Restaurants, Taleo and Franke to Discuss Corporate Dedication to Customer Experience and Change ManagementOct 8, 2010