Press Releases
Apr 5, 2012
Premiere Edition Of PeerSphere Available
The CMO Council Journal - Now Available for DownloadApr 3, 2012
CMO COUNCIL ANNOUNCES Q1 ADDITIONS TO REGIONAL ADVISORY BOARDS
The Chief Marketing Officer (CMO) Council has announced new additions to its Advisory Boards in North America, Latin America, Europe, Middle East, Africa, Asia Pacific and India for the first quarterJan 23, 2012
AD AGENCIES STRUGGLING TO EVOLVE IN DIGITAL AGE, REPORTS CMO COUNCIL; CLIENTS EXPERIENCE HIGH TURNOVER OF INTERACTIVE MARKETING FIRMS
New Study Reveals Clients Lack Creative Ad Scoring Systems and Formalized Campaign Metrics; Just 9 Percent of Marketers Say Traditional Agencies Have Been Good at Migrating to DigitalDec 20, 2011
NEW REPORT RATES BANK COMMUNICATIONS EFFECTIVENESS DURING A YEAR OF GLOBAL FINANCIAL TURMOIL
CMO Council Survey of 120 Bank Marketers Highlights Need for Greater Customer Reassurance and Use of New Digital Media to Engage, Educate, and Inform in Real TimeDec 7, 2011
CMO COUNCIL STUDY REVEALS CONSUMERS WANT BETTER EXPERIENCE, DEEPER ENGAGEMENT, AND MORE VALUE FROM BRANDS THROUGH SOCIAL MEDIA
Opportunities Abound for Companies to Create Business Advantage and Maximize Advocacy By Better Engaging Customers with Social MediaOct 31, 2011
TRADITIONAL MEDIA LAGGING IN SHARE OF LOCALIZED MARKETING SPEND; EXPERIENTIAL, DIRECT AND DIGITAL PROGRAMS SEEN AS MORE EFFECTIVE
New Study by CMO Council Provides In-Depth View of How Brands Are Using Localization Technologies and Embracing New Ways to Drive Channel and Field Sales PerformanceJul 18, 2011
OPERATIONAL TRANSFORMATION SETS STAGE FOR RENEWED COMMITMENT TO MARKETING PERFORMANCE MEASUREMENT, REPORTS CMO COUNCIL
Digital Marketing Effectiveness and Social Media Integration, Measurement and Alignment are the Priorities for Marketers Seeking Increased Visibility and AccountabilityJun 27, 2011
CMO COUNCIL APPOINTS PROMINENT MARKETING EXECUTIVES TO REGIONAL ADVISORY BOARDS IN EMERGING MARKETS
Mar 24, 2011
CMO COUNCIL APPOINTS ADVISORY BOARD CHAIRMAN FOR LATIN AMERICAN REGION
Knight to spearhead regional activities to expand CMO Council presence in Latin AmericaFeb 7, 2011
NEW CMO COUNCIL STUDY IDENFTIFIES TOP 10 WAYS TO ADD VALUE ACROSS MARKETING ECOSYSTEM
More than 25 Global Brands Contribute to New Strategic Brief on How to Increase Global Marketing Ecosystem Effectiveness and AlignmentJan 11, 2011
CMO COUNCIL EXPANDS MIDDLE EAST PRESENCE; ADDS PROMINENT PAKISTANI MARKETING EXECUTIVES TO LEADERSHIP COUNCIL
Dec 8, 2010
CMO SUMMIT TO KICK OFF WITH CALL FOR C-SUITE SYNCHRONIZATION BY ACCENTURE EXECUTIVE
Senior Marketing Leaders Gather for Elite Retreat in Silicon Valley to Map Ways for CMOs to Improve Cross-Functional Interaction to Satisfy Customer NeedsOct 27, 2010
CULTURAL DNA TRANSFORMATION TO TAKE CENTER STAGE AT CMO SUMMIT
Brand Leaders from Juniper Networks, Denny's Restaurants, Taleo and Franke to Discuss Corporate Dedication to Customer Experience and Change ManagementOct 8, 2010
CMO COUNCIL AND BPI NETWORK TO PARTNER WITH ASIA-PACIFIC BUSINESS AND TECHNOLOGY REPORT
Leading Publisher and Affinity Networks to Further Knowledge Transfer and Insight Gathering in a Dynamic Regional EconomySep 27, 2010
INSURANCE MARKETERS TOO FOCUSED ON ACQUISITION, MISSING WAYS TO MONETIZE EXISTING POLICY HOLDERS, REPORTS CMO COUCIL
New Study Shows Consumers Open to Consolidating Policies With Insurers and Buying Additional Products If Marketers Focused More on Retention, Cross-Sell and Up-sellAug 17, 2010
CMO COUNCIL TACKLES INEFFICIENT MARKETING SUPPLY CHAIN STRATEGY
Partners with NVISION® to Help Banish Waste and Ineffectiveness By Mapping the Critical Factors to Achieving Marketing Supply Chain Operational OptimizationJul 13, 2010
CMO COUNCIL EXPANDS ASIA PRESENCE WITH NEW LEADERSHIP GROUP IN INDIA, AND REGIONAL EVENT HUB IN SINGAPORE
Hosts Asia Advisory Board Meeting at Singapore Management University on July 22; Launches New Web Site and Programs Focused on Indian Sub-ContinentMay 17, 2010
PERFORMANCE INNOVATION A KEY REQUIREMENT TO COMPETE EFFECTIVELY IN EMERGING MARKETS
BPI Global Executive Network to Focus on Performance Innovation as New Global Contenders and Disruptive Competitors Emerge in Developing CountriesApr 26, 2010
NEW STUDY SHOWS HIGH ANGUISH AND ANXIETY WITH COMPUTER TECH SUPPORT DUE TO LONG LAG TIME, LACK OF READY RESOLUTION
Digitally Dependent Consumers Stressed About Losing Days of DowntimeApr 13, 2010