Getting it Done in 2021
There’s some good news and optimism from global marketing leaders looking for growth recovery in 2021. More
Exploring Marketing Leader Strategies, Intentions and Innovations Across Europe, Middle East, Africa and Latin America
Sponsors and Partners:
The HCL Software Unica Suite is an enterprise class, marketing platform that delivers precision marketing at scale. Designed from ground up for marketers and powered by AI, it empowers marketing automation across a wide variety of outbound and inbound channels – direct mail, email, website, call center, IVR mobile, ATM, Kiosk, POS and much more. Unica is a premises-agnostic, cloud native platform and can be deployed through Docker framework or natively. Learn more at https://www.hcltechsw.com/products/unica
Building on the foundational findings from the CMO Council’s Getting It Done in 2021 outlook study, HCL – Unica will sponsor deeper exploration with marketing leaders in key regions experiencing economic, geo-political and social challenge and change.
CMO conversations will delve into priorities, progress and intentions around the adoption, integration and use of marketing solutions and the degree to which these are impacting growth, relationships, revenue, operational efficiency, campaign effectiveness, talent needs and measurable return-on-investment.
In addition to benchmarking the level of marketing technology maturity and receptivity by region, the program will also look at where and how modular, progressive and selective investments in new platforms and applications are creating customer value and boosting business performance.
Embracing an adaptive, scalable precision marketing system with integrated, end-to-end eCommerce and personalized, omni-channel customer engagement is a strategic priority for global and regional brands as they reach for recovery in a post-pandemic environment.
Platforms for localizing, translating and reconfiguring marketing content are part of “the race to project a global face” and the desire to “connect with the local community” as country and regional marketers target, serve and accommodate more diverse socio-economic, ethnic, demographic, cultural, religious and geographic markets.
As companies embark on digital transformation efforts to provide unified and personal customer experiences across all touch points and devices, virtually every department in the company is now leveraging marketing technology. Lack of coordination and oversight, however, is leading to escalating costs, security risk, inconsistent customer experience, brand compromise, and business partner frustration.
Chief marketers are looking at ways to centralize, protect, share and better use customer data, brand assets, market intelligence and best practice knowledge across their global organizations. Transfer of insight and innovation is seen as a significant competitive advantage and new ways to better inventory, consolidate and access intellectual capital and centers of excellence has become a key component of marketing effectiveness and talent development for both global and emerging growth brands.
Topics for Exploration: