Press Releases

May 11, 2009

TRADEMARK TRESPASSING AND KNOCK-OFF NIGHTMARES ARE BIG CHALLENGES FOR BRAND MARKETERS

New CMO Council Study on Protection from Brand Infection Reveals Marketers Fear Poor Economy Will Encourage Spread of Brand Fakes, Frauds and Infringements

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Apr 15, 2009

ONLY VISIONARY CUSTOMER-CENTRIC LEADERS NEED APPLY

CMO Council Members Unravel the Core DNA of a CMO

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Mar 17, 2009

Marketers Sharpen Pencils and Focus in '09; Budgets Holding Up But Performance, Efficiency and Insight are Key Mandates

CMO Council's Marketing Outlook '09 Report Reveals Retaining and Training of Key Staff Critical in New Digital World; Limited Agency Turnover and Changes Are Planned

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Mar 16, 2009

Milestone Thought Leadership Campaign Launches to Help Service Providers Exceed Customer Expectations Via Improved Management of the Customer Experience

CMO Council's New Customer Experience Board Initiative to Drive Best Practices for Delivering on Brand Promises and User Satisfaction Levels

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Jan 2, 2008

CMO Council To Give The Channel A Peer-Powered Voice To Optimize Performance And Relationships

Channel Performance Board Launches with Release of New Research Initiative to Assess the State of Vendor / Dealer Channel Relationships

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Nov 26, 2007

AT&T, Allstate, Farmers, Nortel, And Oracle Executives Address Pressing Strategic Marketing Issues At CMO Summit

Two Dynamic Headline Sessions to Address Power of Analytics and Rethinking Global Marketing Operational Models

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Nov 19, 2007

CMO Council Launches Global Research Study Focused on Identifying Challenges and Best Practices in Customer Retention

Thought-Leadership Program-Sponsored by CSC, IBM and D&B- Will Address Ways to Combat "Customer Churn and Marketing Burn"

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Oct 17, 2007

Marketers Confront Brand America to Unlock Potential in Growing Global Business

CMO Summit Keynote Speaker, "Rebuilding Brand America" Author Dick Martin, to Delve into the State of America's Brand Promise and How Marketers Can Safeguard Global Business

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Sep 8, 2007

CMO Council and Boston Consulting Group Launch Global Research Initiative Focused On Go-To-Market Capabilities

Thought-Leadership Program Will Highlight Best Practices to Help Multinational Companies Enhance Marketing and Sales Effectiveness

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Jun 1, 2007

GE Money, AAA, Expedia and Xerox Headline June 7 Secure the Trust of Your Brand Webcast Call Center Exposure: Limiting Leaks & Peeks

Complimentary Online Event Tackles the Vulnerabilities, Realities and Strategies For Ensuring Brand Integrity and Call Center Security

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Mar 12, 2007

Challenged to Change, Senior Marketers Seek to Refocus, Reskill and Realign Their Organizations

CMO Council '07 Outlook Report Reveals Widespread Restructuring, Agency Turnover, Talent Deficiencies, Upward Spend Trend and a Metrics Mindset

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Oct 11, 2006

McGruff the Crime Dog Calls for Mass Immunization of America's Computers to Combat Cyber Crime

Broad-based Industry Coalition Backs Up McGruff with ByteCrime.org Web Site, Tips, Tools and Techniques Designed to Protect Kids and Families from Cyber Crooks, Predators and Other Online Threats and

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Oct 4, 2006

New Study Challenges Marketing Executives to Make Security an Integral Component of Brand Trust

Comprehensive CMO Council Report Offers Marketers and Business Executives Real-World Examples and More than 50 Best Practices for Security Breach Crisis Containment and Preservation of Brand Trust

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Sep 18, 2006

New Research Highlights Growing Impact of Security on Corporate Brands and Business Performance

CMO Council Study Measures Increasing Security Concerns Across Customers, Corporate Executives, Marketers and Media, but Finds Companies Too Slow in Adopting Best Practices for Crisis Containment and

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Sep 12, 2006

Take a Bite Out of Cyber Crime Campaign

Top Brands and Media Form Coalition to Generate Broad Public Awareness of Information Security Issues Via TV, Radio, Print, P-O-S and the Web

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