STRATEGIC INTEREST GROUP DETAILS
The Business Performance Innovation (BPI) Network is a peer-driven thought leadership and professional networking organization reaching some 50,000 heads IT transformation, change management, business re-engineering, process improvement, and strategic planning. It is dedicated to advancing the emerging roles of the Chief Innovation Officer and Innovation Strategist within today’s enterprise. The BPI Network brings together global executives who are champions of change within their organizations through ongoing research, authoritative content and peer-to-peer conversations. These functional area heads (operations, IT, finance, procurement, sales, marketing, product development, etc.) and line-of-business leaders are advocates for innovation as a fundamental discipline and function within 21st Century organizations. They seek to demonstrate where and how new inventive solutions and approaches can advance business value, gratify customers, ensure sustainability and create competitive advantage for companies worldwide. For more information, visit
Customer Experience Board
A groundbreaking thought leadership program, the Customer Experience Board is addressing the critical need for communications service providers to optimize customer experience and heighten retention in a highly convergent, competitive, and demanding customer market.
The GeoBranding Center is a global knowledge center dedicated to the marketing of countries, destinations, places of origin, attractions, venues and locations worldwide. Subject matter experts and marketing leaders in the area of GeoBranding contribute insights, content, opinions, case studies and best practices and the CMO Council is conducting research to explore the impact, value and outcomes of GeoBranding campaigns using social media, digital marketing and traditional advertising channels and market interaction techniques on both a BtoB and BtoC level. This strategic interest group is ideal for those executives, government officials, league members, and association representatives involved in, trade and economic development, visitor and tourism promotion, travel and hospitality, entertainment and sports, products and places of origin labeling, or branded commodity differentiation.
The Coalition To Leverage And Optimize Sales Effectiveness (CLOSE)
The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is an affinity network and online community channel that will help sales, marketing and channel professionals further their interactions, increase understanding of their allied functional areas, and provide the necessary tools, techniques and best practices for improved customer acquisitions and value building.
Digital Marketing Performance Center
The Digital Marketing Performance Institute is a strategic interest group dedicated to providing tools and resources to help enhance the execution and effectiveness of digital marketing efforts. As a sub-group of the Chief Marketing Officer (CMO) Council, we are able to provide a wealth of reports, news articles, white papers and research about the latest challenges, trends and best practices across the full scope of digital marketing efforts. In addition, you will also have the opportunity to contribute your insights by participating in any of our featured surveys.
Mobile Relationship Marketing
An initiative to explore where and how Mobile Relationship Marketing (MRM) is being embraced across multiple industries to ensure continuous customer touch and interaction, sustained support and service, closer and more dependent connectivity, as well as greater insight and intimacy. Detailed in the full report are best practices of early winners in mobile and executive perspectives from Anheuser-Busch InBev, Beam Global, Caesars Entertainment, Coca-Cola Company, Earthbound Farm, Eastman Kodak, Four Seasons Hotels & Resorts, JP Morgan Chase, Nascar, Royal Caribbean Cruises, Sony Entertainment Television, Turner Entertainment Networks Asia, Unilever, Virgin America, and Wyndham Hotel Group.
Marketing Supply Chain Institute
The Marketing Supply Chain Institute is a dedicated knowledge center focused on benchmark studies, cost audits and competency assessments, content aggregation, report publication and syndication, peer-to-peer interactions, best practice development, vertical industry analytics, and global models and frameworks for strategic sourcing and supplier management.
Pause To Support A Cause
Pause to Support a Cause enjoins global corporations and public sector partners in an initiative to "survey the socially beneficial way" by "donating on behalf of those participating" in funded market research programs around the world. This corporate social responsibility campaign leverages a portion of the $18.9 billion spent on market research worldwide to create a global community of non-profit champions, boosters, supporters and members willing to take part in online surveys as a way to channel funds to their designated causes, charities, foundations and non-profit organizations of choice.
Collaborate To Innovate
In today's fast-moving and highly interdependent global marketplace, companies increasingly rely on complex networks of trading partners, resellers and outsource service providers to innovate, build, transact and deliver on the customer experience. Collaborate to Innovate investigates how effectively these partners work together as a seamless and high-performing value chain – and how integrated these Business Collaboration Networks are with the end-customer – ultimately determines customer satisfaction, productivity and business performance.
CMO CIO Alignment Imperative
The Business Performance Innovation (BPI) Network and the Chief Marketing Officer (CMO) Council have teamed with Accenture Interactive to present a new authority leadership initiative targeting the ever-changing but critical relationship between the CMO and the CIO. In today's business climate of exponential information growth and technology dependency, this authority leadership campaign leverages and aggregates insights from key IT and marketing stakeholders to address the need for tighter alignment and collaboration between these functional groups. It also looks at best practice situations where functional integration has produced significant results, values and outcomes.
Slam The Online Scam
Slam the Online Scam is a national public-education campaign which combats cyber attacks by empowering computer users with tools, tips and techniques to be self-secure. The campaign's website includes advice on how to recognize and avoid online scams. It also notifies users of the latest online threats and is packed with recent articles and online safety reports.