Program Overview

Digital Marketing Performance Center

Digital Marketing Performance Institute is a resource for marketers to access the latest news and research on digital marketing.

In light of the rapid growth of digital technologies and the capabilities that digital gives marketers to help them measure performance and understand their customers better than ever before, the CMO Council developed the Digital Marketing Performance Center (DMPC) as a resource for marketers to access the latest news and research on digital marketing.

With 60% of marketers’ time being devoted to digital, including increasing their digital budgets, digital marketing performance measurement and assessment of new technologies and trends in digital will be key areas of focus for marketers moving forward. And as digital and mobile adoption continue to increase and play greater roles in the consumer’s path to purchase, using these technologies to capture data about customers and analyzing that data to create better experiences will be essential components of an effective marketing strategy.

DMPC is aimed at providing the resources you need to remain current with the challenges and trends shaping the digital marketing landscape. Featuring reports, white papers, news, events, expert insights and best practices from global digital marketing leaders, DMPC provides the information you need to stay ahead of the digital curve and strategically plan for what lies ahead.

Research: Survey & Reports



Curated Facts & Stats

The increasing prevalence of AI-generated information is likely to drive a significant change in how consumers seek out information. Traditional search engines like Google may see a decline in user traffic as consumers pivot more and more toward embracing AI tools such as ChatGPT to answer their questions. This shift signifies a growing trust in artificial intelligence to curate and deliver relevant content.

Source: WSI World

In 2024, the continual rise of smart speakers and voice assistants will reshape how businesses prioritize voice search optimization. A game changer on the horizon is the concept of Search Generative Experience (SGE). This shift will enable a seamless exchange of information, allowing users to engage in natural conversations with search engines as if they were interacting with a knowledgeable assistant.

Source: WSI World

The gap between generations in terms of wealth and property ownership will continue to drive global and social change in 2024. According to research conducted in 2023, the median wealth of millennials (born early eighties to late nineties) is less than half that of baby boomers (born mid-fifties to mid-sixties) at the same age.

Source: Bernard Marr/Forbes

Macroeconomic trends, first-party data and the influence of artificial intelligence will all be instrumental for marketers next year.

Source: Marketing Week

The relevance of artificial intelligence (AI) in digital marketing is growing. According to McKinsey, generative AI’s impact on productivity could add trillions of dollars in value to the global economy. In 2024, marketers should make use of AI-powered technologies to optimise performance.

Source: Marketing Week

With constant change in the marketing, media, and tech landscape, it’s nearly impossible for CMOs to keep up with what the job demands. And let’s add the inherent misalignment between the CEO and CMO around customer obsession to the list of stressors. The good news? CMOs who show up as strategic business leaders don’t just drive results but are viable CEO successors.

Source: Forrester

The personalization market is entering a new phase of maturity and growth. According to 360i Research, the global personalization software market is expected to reach $943.25 million in 2022, at a compound annual growth rate (CAGR) of 23% to reach $2.72 billion by 2027.

Source: CMS Wire

Following the introduction of the Digital Services Act (DSA) by the European Union earlier this year, TikTok, which claims to have 134 million users across Europe, has now fallen in line with newly introduced transparency measures.

Source: Adweek

Shopping habits of the younger cohort differ significantly from baby boomers. Approximately 37% of Gen Z consumers allowed tracking in order to see more relevant advertising, with the remaining 43% opting out. For baby boomers, the vast majority opted out.


Marketers are turning the taps back on for social media, with 51% of media decision-makers on the brand and agency side of the business planning to increase their investments in the category this year, according to June survey data.



Curated Reading