Optimizing Outcomes In Media Marketing
Much is riding on your media marketing and advertising strategy. Driving sales, mostly. Brand loyalty and customer experience, too. CMOs really need to get this right. The problem is that the media landscape, chock full of digital channels, has become wildly unpredictable. Today’s CMO must be incredibly agile in order to successful navigate this environment. They have to be able to learn quickly and pivot fast when things aren’t going to plan. They need to make smart decisions based on data, not only gut hunches. Unfortunately, most have a long way to go. Our study found th More