The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) was developed out of a need to empower sales executives in order to leverage resources, truly optimize performance and improve effectiveness. The CMO Council is dedicated to providing information that empowers sales, aligns process and function with marketing, and amplifies the voice of sales while marketing assumes the role of sales support leader.
As a busy executive, you are constantly looking for resources and solutions that can improve technique, efficiency, productivity and outcomes in acquiring, closing and growing customer relationships. CLOSE champions best practices in sales empowerment, aggregate relevant knowledge and insight, and provide a peer-powered environment for networking and interaction among sales executives and professionals. In addition, CLOSE explores the strategic value derived from closer integration and alignment with marketing, channel and customer service groups.
The Three Pillars of CLOSE:
Learn: To optimize sales effectiveness, you need relevant content, powerful solutions, expert insights, evaluation tools and peer-inspired ideas to maximize performance.
Connect: From pain points to over-the-moon successes, you will learn from “how I got it done” stories from peers for constructive advice and insights.
Capitalize: Be in command of business requirements and deliverables to close more efficiently by capitalizing on cutting-edge productivity and performance tools, on-demand services, and tried-and-true ROI strategies.