Interviews

Hear it straight from the mouth of
marketers. Check out our engaging
Q&As with marketing experts.
Interested in getting interviewed
and sharing your insights?

Reach out to content@cmocouncil.org

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Celeste Thomas

Director - Head of Marketing OTC, Cipla South Africa

Authentic brands are built on a solid foundation of clear brand substance – rooted in purpose. More

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Kimberly Warne

Senior Vice President & CMO, Wesco

Marketing success is about embracing disruption and helping your customers navigate to growth. More

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Judy Gounden

CMO, Evago Group

Navigate your world so that sufficient probability for change is part of your decision making. More

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Anood Haddad

Head of Marketing & Research, MEA, JLL

Effective collaboration with different lines of business and management peers provides results. More

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Amy Martin Ziegenfuss

Chief Marketing Officer, Carnival Cruise Line

Connect authentically with your customers as a brand to take your relationship with them even deeper. More

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Oghenerukevwe Toka

Marketing, Innovation & Category Leader, Nestlé Central & West Africa

The industry is grappling with maintaining affordability for consumers as tension increases between affordability, inflation, energy costs and raw materials. More

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Dr Beate Stiehler-Mulder

W&R Seta Leadership Chair: Gauteng, University of Johannesburg, South Africa

Having a learning attitude is the new trend to cope with a world changing faster every year.  More

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Priscila Pizano

Head of Marketing, General Mills, Brazil

Consumers are adding channels to purchasing habits, so brands must have omnichannel strategies. More

Interview

Elizabeth Lee Ming

Head of Marketing, Red & Yellow Creative School of Business

Creativity is the most important skill to have in marketing. It can guarantee job security. More

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Evan Kent

Vice President, Integrated Marketing, Schneider Electric

Schneider Electric's U.S. arm took a page out of the mission-impossible playbook and created a seven-person cross-functional team. Their VP of Integrated Marketing shares how they pulled it off. More