Interviews - Expert Views - CMO Council™

The implementation of AI-enabled sharp targeting is expected to improve the efficacy of advertising investments. More

What Every CMO Needs to Know About Sponsorship Marketing. An in-depth Q+A with one of the worlds leading sponsorship mavens. More

Consumer confidence is fragile and there's a risk of joining the race to the bottom to prop up sales. More

There is a renewed focus on optimizing customer conversions, as budgets remain stretched. More

The acceleration of technology, specifically AI and Generative AI, is a challenge for marketers. More

Prepare for a future where ESG will be our biggest relevance play - disruptive brands create change. More

How tech helps CMOs turn online chatter into local brand intel – if CMOs are willing to listen. More