Press Releases

Sep 22, 2020

MARKETERS STRUGGLE TO FORGE THE FUTURE OF CUSTOMER EXPERIENCE

New CMO Council Research, in Partnership with Teradata, Finds a Shocking 97% of Marketers Deem their Organizations Ineffective at Turning Customer Data into Insights and Actions

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Sep 16, 2020

New Report Finds That Brand Leaders Are Seeking More Media Cohesion

New CMO Council research provides insight on creating more effective integration between public relations and marketing

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Jun 11, 2020

CMO COUNCIL PICKS NOTABLE BRAND STAND-OUTS EXPERIENCING AN UPTURN IN GLOBAL DOWNTURN

A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, Home Helpers and Disruptive Dynamos

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May 28, 2020

CMO Compensation: Erosion, Stagnation or Elevation in 2020?

Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Plans will Suffer, Reports CMO Council

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May 18, 2020

CMO COUNCIL ANTICIPATES WIDE-RANGING CHANGES TO MARKETING SPEND AND AGENCY RELATIONSHIPS

Provides New Programs, Virtual Events, Agency Search Tools and Guidance as Chief Marketers Adjust Spend, Cut Media Buys, Optimize Resources and Focus on Digital and Ecommerce

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Mar 31, 2020

81 PERCENT OF BRANDS STRUGGLE TO MEET CONSUMER DESIRE FOR PERSONALIZED ENGAGEMENT—FAIL TO ACT IN THE MOMENT OF NEED, CMO COUNCIL STUDY FINDS

Marketing leaders share advice for gleaning timely, actionable insights to drive sales and loyalty

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Mar 30, 2020

CMO COUNCIL GIVES LOW-COST ACCESS TO GLOBAL ONLINE KNOWLEDGE CENTER TO HELP MARKETERS TAP EXPERT INSIGHTS IN DEALING WITH GLOBAL CRISIS

Global Library of Best Practice Content and Real-Time Market Data Can be Sourced for Just $95 as Marketers Struggle to React, Adapt and Recover from Downturn and Disruption of Viral Pandemic

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Mar 25, 2020

MARKETERS STRUGGLE TO MAKE INFORMED DECISIONS DURING CHAOS

New CMO Council Research Finds Marketers Lacking On-demand Data Insights to Adapt, Adjust and Make Tactical and Strategic Marketing Recovery Moves

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Mar 24, 2020

MARKETERS FACED WITH A CONTENT CONUNDRUM LOSE SIGHT OF ROI

New CMO Council Research Finds Marketers Struggling with Content Strategy, Quality, Distribution and Measurement

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Mar 16, 2020

CONTENT MARKETING IMPERATIVE GROWS IN FACE OF INDUSTRY AND CUSTOMER EVENT CANCELLATIONS WORLDWIDE, SAYS CMO COUNCIL

New Report Outlines How Marketing Organizations Must Improve the Influence and Conversion Rate of Content in 2020

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Mar 3, 2020

AFRICA’S FERTILE MOBILE LANDSCAPE GIVES RISE TO VAST DATA FIELDS TO GROW CUSTOMER INSIGHTS AND OFFER INNOVATIVE SERVICES

New CMO Council Research Finds Regional Telcos in Strong Position to Leverage Mobile Consumer Data to Harvest New Revenue Streams from Valued Services

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Jan 15, 2020

GROWTH GUIDANCE CENTER DEBUTS NEW GROWTH MONITOR BULLETIN

Monthly eJournal Follows Publication of Transformational Growth Report

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Jan 6, 2020

TOP 20 BRUISED, BATTERED AND EMBATTLED BRANDS IN 2019

CMO Council Picks Most Challenged Brands and Issues Impacting Brand Perception

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Dec 10, 2019

BRANDS LACKING A PRIVACY-FIRST CULTURE RISK LOSING CUSTOMER TRUST

New CMO Council Research Finds Marketers at the Epicenter of the Trust Economy and Customer Data Privacy

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Nov 21, 2019

CMO COUNCIL APPOINTS REGIONAL DEVELOPMENT OFFICER FOR EUROPE

Manuel Huettl Appointed SVP to Lead Operational Expansion from Office in Munich; Will Head Localization, Member Engagement, Content Distribution, Partnerships in Key Geography

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Nov 20, 2019

B2B MARKETERS DEMAND THIRD-PARTY PROVIDERS BRING MORE COMPLIANCE TO LEAD MARKETING SCIENCE

New CMO Council Research Finds Irresponsible Lead Gen Vendors Put Brands at Financial, Legal and Reputational Risk

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Oct 31, 2019

CMO COUNCIL APPOINTS TOM KANESHIGE HEAD OF CONTENT

Former Forrester Analyst and Journalist at IDG, Penton and TechTarget To Edit Digital Publications and Produce Multi-Channel Content

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Oct 22, 2019

TOO MANY MARKETERS HAVE COIN-OPERATED VIEW OF CUSTOMERS REVEALS STUDY ON RELATIONSHIP BUILDING AND EMOTIONAL LOYALTY

New CMO Council Research Finds Marketers Are More Focused on Transactional Relationships with Customers Rather Than Building Lasting, Emotional Attachments That Engender Loyalty

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Oct 15, 2019

NEW GROWTH GUIDANCE CENTER LAUNCHES WITH STRATEGIC BRIEF ON HOW TO INNOVATE AND SCALE PERFORMANCE

CMO Council and BPI Network Team with Frost & Sullivan to Deliver Real-Time Transformational Growth Insights to Business Leaders

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Jul 25, 2019

BRANDS CHALLENGED TO GIVE MILLENNIALS AND GEN Z CONSUMERS WHAT THEY REALLY WANT: EXPERIENCES ACROSS BOTH DIGITAL AND PHYSICAL CHANNELS

New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice

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