Report

Strategy 2017: Are You Asking the Right Questions to Get Customer Experience Right?

While marketers made great strides in taking ownership of customer experience (CX) strategies in 2016, recent research from the CMO Council reveals that 49 percent of marketers believe they are only able to deliver connected, personalized, data-led experiences only some of the time ... More

Press Releases

Mar 31, 2020

81 PERCENT OF BRANDS STRUGGLE TO MEET CONSUMER DESIRE FOR PERSONALIZED ENGAGEMENT—FAIL TO ACT IN THE MOMENT OF NEED, CMO COUNCIL STUDY FINDS

Marketing leaders share advice for gleaning timely, actionable insights to drive sales and loyalty

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Mar 30, 2020

CMO COUNCIL GIVES LOW-COST ACCESS TO GLOBAL ONLINE KNOWLEDGE CENTER TO HELP MARKETERS TAP EXPERT INSIGHTS IN DEALING WITH GLOBAL CRISIS

Global Library of Best Practice Content and Real-Time Market Data Can be Sourced for Just $95 as Marketers Struggle to React, Adapt and Recover from Downturn and Disruption of Viral Pandemic

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Mar 25, 2020

MARKETERS STRUGGLE TO MAKE INFORMED DECISIONS DURING CHAOS

New CMO Council Research Finds Marketers Lacking On-demand Data Insights to Adapt, Adjust and Make Tactical and Strategic Marketing Recovery Moves

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Mar 24, 2020

MARKETERS FACED WITH A CONTENT CONUNDRUM LOSE SIGHT OF ROI

New CMO Council Research Finds Marketers Struggling with Content Strategy, Quality, Distribution and Measurement

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Mar 16, 2020

CONTENT MARKETING IMPERATIVE GROWS IN FACE OF INDUSTRY AND CUSTOMER EVENT CANCELLATIONS WORLDWIDE, SAYS CMO COUNCIL

New Report Outlines How Marketing Organizations Must Improve the Influence and Conversion Rate of Content in 2020

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Mar 3, 2020

AFRICA’S FERTILE MOBILE LANDSCAPE GIVES RISE TO VAST DATA FIELDS TO GROW CUSTOMER INSIGHTS AND OFFER INNOVATIVE SERVICES

New CMO Council Research Finds Regional Telcos in Strong Position to Leverage Mobile Consumer Data to Harvest New Revenue Streams from Valued Services

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Jan 15, 2020

GROWTH GUIDANCE CENTER DEBUTS NEW GROWTH MONITOR BULLETIN

Monthly eJournal Follows Publication of Transformational Growth Report

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Jan 6, 2020

TOP 20 BRUISED, BATTERED AND EMBATTLED BRANDS IN 2019

CMO Council Picks Most Challenged Brands and Issues Impacting Brand Perception

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Dec 10, 2019

BRANDS LACKING A PRIVACY-FIRST CULTURE RISK LOSING CUSTOMER TRUST

New CMO Council Research Finds Marketers at the Epicenter of the Trust Economy and Customer Data Privacy

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Nov 21, 2019

CMO COUNCIL APPOINTS REGIONAL DEVELOPMENT OFFICER FOR EUROPE

Manuel Huettl Appointed SVP to Lead Operational Expansion from Office in Munich; Will Head Localization, Member Engagement, Content Distribution, Partnerships in Key Geography

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Nov 20, 2019

B2B MARKETERS DEMAND THIRD-PARTY PROVIDERS BRING MORE COMPLIANCE TO LEAD MARKETING SCIENCE

New CMO Council Research Finds Irresponsible Lead Gen Vendors Put Brands at Financial, Legal and Reputational Risk

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Oct 31, 2019

CMO COUNCIL APPOINTS TOM KANESHIGE HEAD OF CONTENT

Former Forrester Analyst and Journalist at IDG, Penton and TechTarget To Edit Digital Publications and Produce Multi-Channel Content

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Oct 22, 2019

TOO MANY MARKETERS HAVE COIN-OPERATED VIEW OF CUSTOMERS REVEALS STUDY ON RELATIONSHIP BUILDING AND EMOTIONAL LOYALTY

New CMO Council Research Finds Marketers Are More Focused on Transactional Relationships with Customers Rather Than Building Lasting, Emotional Attachments That Engender Loyalty

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Oct 15, 2019

NEW GROWTH GUIDANCE CENTER LAUNCHES WITH STRATEGIC BRIEF ON HOW TO INNOVATE AND SCALE PERFORMANCE

CMO Council and BPI Network Team with Frost & Sullivan to Deliver Real-Time Transformational Growth Insights to Business Leaders

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Jul 25, 2019

BRANDS CHALLENGED TO GIVE MILLENNIALS AND GEN Z CONSUMERS WHAT THEY REALLY WANT: EXPERIENCES ACROSS BOTH DIGITAL AND PHYSICAL CHANNELS

New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice

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Jun 11, 2019

LACK-LUSTER LOCALIZATION PROMPTS CHIEF MARKETERS TO RE-EXAMINE GLOBAL OPS AND REALIGN AGENCY DYNAMICS

CMO Council Research Reveals Battle for Balance Between Efficiencies of Centralization and Effectiveness of Localization as Marketers Eye Operational Shifts Needed to Reach Global Growth Goals

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Jun 4, 2019

LIVE DATA IS NOW THE LIFEBLOOD FOR TELCO VALUE CREATION

CMO Council Advocates Applying Real-Time Data Insights to Upgrading Customer Experience and Revenue Growth in Latest Report

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Mar 21, 2019

CHIEF MARKETERS IDENTIFY STRATEGIC AREAS OF FOCUS FOR 2019

CMO Council Outlook + Intention Audit Reveals Member Priorities and Challenges Range From Doing More with Digital to Maximize How People, Process & Technology Perform

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Feb 26, 2019

CHIEF MARKETERS WORRY CUSTOMER DATA SCIENCE RELIANCE MIGHT DETRACT FROM A HUMANIZED BRAND EXPERIENCE

CMO Council Research Lists Amazon, Starbucks and Apple as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advantage; Issues Call to Action for Brands to Identify Micro-Moments of Opportunity to Further “Human” Relationships

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Jan 29, 2019

TELCO MARKETERS REPORT BIG APPETITE FOR LIVE DATA INSIGHTS TO ADD CUSTOMER VALUE AND MORE RELEVANT DIGITAL SERVICES

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer Experience and Revenue Growth

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