Report

Strategy 2017: Are You Asking the Right Questions to Get Customer Experience Right?

While marketers made great strides in taking ownership of customer experience (CX) strategies in 2016, recent research from the CMO Council reveals that 49 percent of marketers believe they are only able to deliver connected, personalized, data-led experiences only some of the time ... More

Press Releases

Aug 17, 2017

AI POWERS NEW LEVELS OF MARKETING TRANSFORMATION

Cover Story in CMO Council’s Latest eJournal Explores the Promise of Artificial Intelligence in Marketing (AIM) and How It Is Powering New Levels of Personalization and Efficiency

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Aug 10, 2017

MARKETER AGILITY AND RESPONSIVENESS IMPACT BRAND PERFORMANCE, REVEALS NEW CMO COUNCIL STUDY

Marketers Look to Boost Agility and Create Competitive Differentiation With Rapid Product Adaptation to Address Evolving Consumer Preferences

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Jul 18, 2017

CONSUMERS EXPRESS LOW TOLERANCE FOR BRANDS THAT DO NOT PROVIDE A FLAWLESS CUSTOMER EXPERIENCE

New CMO Council Study Reveals Consumers Willing to Abandon Brands or Buy Elsewhere if Points of Customer Interaction Frustrate or Fail to Meet Needs

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Jul 13, 2017

CMO COUNCIL AND NPES LAUNCH BRAND INSPIRATION CENTER TO DEEPEN COLLABORATION BETWEEN BRANDS AND SUPPLY CHAIN PARTNERS

Peer-Powered Network Partners With NPES to Establish New Resources to Improve Innovation, Performance and Efficiency in Go-to-Market and Demand-Chain Processes

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Jul 10, 2017

CMOs STRUGGLING TO MEET NEEDS OF LOCAL AUDIENCES AND GEOGRAPHIES WITH ADAPTIVE MARKETING CREATIVE, SAYS NEW CMO COUNCIL STUDY

Less Than One-Third of Marketers Believe Their Organizations and Agencies Do Well When It Comes to Creative and Timely Localization and Adaptation of Marketing Campaigns

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Jul 6, 2017

PRODUCT OWNERSHIP ISSUES COMPROMISE NAME BRANDS AND THEIR RETAIL PARTNERS, REVEALS NEW STUDY

Big Deficiencies in Post-Purchase Service and Satisfaction for Buyers of Consumer Durables Threaten Long-Term Loyalty; Nearly 35 Percent of North American Homeowners Surveyed Rate Product Manufacturers as Poor or Needing Improvement 

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Jun 13, 2017

HALF OF CONSUMERS COULD DEFECT FROM BRANDS WHOSE ADS APPEAR NEAR OFFENSIVE CONTENT

CMO Council Survey of 2,000 Adult Consumers in the U.S., Canada and U.K. Reveals That 48 Percent Will Abandon Even Brands They Love If Their Ads Run Alongside Objectionable Online Content

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Apr 18, 2017

MANY COMPANIES LAGGING IN INDUSTRIAL IOT READINESS

New Study Predicts Smart Embrace of Operational Connectedness Will Drive Competitive Advantage and Category Disruption

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Mar 21, 2017

GAPS AND FRAGMENTATION PLAGUE MARKETERS LOOKING TO DELIVER SEAMLESS ENGAGEMENTS TO CONNECTED CUSTOMERS

New CMO Council Study Finds Strategy and Execution Gap Widens; Engagement and Data Systems Lag as Omni-Channel Customers Look for More Connected Experiences

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Mar 16, 2017

INNOVATION OF THINGS PUSHES CHIEF MARKETERS TO EVOLVE

Cover Story in Latest Issue of CMO Council eJournal Highlights Challenges and Benefits Facing Marketers Looking to Effectively Leverage IoT in Their Product and Service Offerings

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Dec 13, 2016

CHIEF MARKETERS NOT SATISFIED WITH STATE OF OMNI-CHANNEL ENGAGEMENT

New CMO Council Report Reveals Marketers Plan to Focus on Online-Offline Connected Experiences in 2017

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Dec 6, 2016

REVENUE GROWTH TOP DELIVERABLE FOR CHIEF MARKETERS IN 2017

Lack of Focus on Critical Analytics and Strategies for Greater Value and Return Could Challenge Success, Reveals New CMO Council Study With Deloitte

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Sep 30, 2016

CHIEF MARKETERS CHALLENGED TO GROW OR PUSHED TO GO

Cover Story in Latest Issue of CMO Council eJournal Highlights Steps CMOs Are Taking to Become Change Agents, Growth Drivers and Customer Experience Champions

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Aug 30, 2016

NEW RESEARCH HIGHLIGHTS PET PEEVES OF TRAVELERS AND WAYS TO CARE LESS ABOUT TRAVEL STRESS

Adept Travelers are Doing More Trip Planning, Taking Out Insurance and Seeking Perks and Privileges That Improve the Travel Experience

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Jul 26, 2016

NEW CMO COUNCIL REPORT EXPLORES HOW BRANDS CAN CULTURALLY ATTRACT AND ENGAGE FANS

PepsiCo, Visa, J&J, PetSmart and Domain Experts Give Insights on How Culturally Connected Brands Stay Valued, Real and Relevant With Consumers

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Jul 8, 2016

DIGITAL SKILLS GAPS IMPEDE MARKETING AUTOMATION GAINS

CMO Council eMagazine Cover Story Underscores Need for Organizations to Train for Digital Marketing Gain; Studies Show Companies Lag In Growing Capabilities of Digital Teams

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Jun 28, 2016

OPERATIONAL DATA GAPS COMPROMISE CUSTOMER EXPERIENCE

New CMO Council Study With SAP Examines the Criticality of Meshing Marketing Automation and CRM Systems With Back-end Commerce, Supply Chain and Operational Data Intelligence

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Apr 28, 2016

GLOBAL STUDY TO EXPLORE BUSINESS VALUE OF THE INDUSTRIAL INTERNET OF THINGS

Initiative to Team the BPI Network, CMO Council and Penton’s IoT Institute with Program Sponsors to Drive New Global Discussion on Growing Impact of Industrial Connectedness

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Apr 14, 2016

NEW FOCUS ON FINANCIAL MEASURES OF MARKETING: CMO COUNCIL EXPLORES ANALYTICS AND INSIGHTS THAT OPTIMIZE SPEND

Latest PeerSphere eMagazine Highlights Benefits and Challenges of Implementing Marketing Performance Measurement Systems and Cultural Changes Needed for Organizational Uptake

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Feb 9, 2016

MARKETERS LOOKING TO MEASURE CUSTOMER EXPERIENCE BASED ON BUSINESS OUTCOMES, NOT CAMPAIGN METRICS

CMO Council Study Reveals Marketers Intend to Deploy New Digital Analytics and Lifecycle Management Tools to Accelerate Digital Transformation

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