Report

Strategy 2017: Are You Asking the Right Questions to Get Customer Experience Right?

While marketers made great strides in taking ownership of customer experience (CX) strategies in 2016, recent research from the CMO Council reveals that 49 percent of marketers believe they are only able to deliver connected, personalized, data-led experiences only some of the time ... More

Press Releases

Jan 20, 2016

NEW STUDY REVEALS MARKETERS OVERLOADED WITH DATA AND LIGHT ON INSIGHTS THAT PREDICT CUSTOMER BEHAVIOR

CMO Council Study Finds Marketers Struggling to Personalize, Create Real-Time Interactions and Shape Customer Purchasing Journey and Outcomes

More

Dec 7, 2015

GLOBAL TRAVEL ANXIETY AUDIT FINDS ISLAND DESTINATIONS SAFEST, TERRORISM AND TURMOIL BIGGEST DETERRENTS TO TOURISM

Government Agencies and Law Enforcement Alerts Most Trusted Sources for Health, Safety and Security Information

More

Oct 8, 2015

CMO COUNCIL TO KICK OFF NORTH AMERICA CMO SUMMIT WITH A LOOK INTO THE FUTURE TO DEFINE THE CMO OF 2020

The Original Gathering of Senior Marketing Leaders to Convene in Napa on December 7–8, 2015, for Chief Marketing Officer (CMO) Council Elite Retreat

More

Sep 25, 2015

CMO COUNCIL FOCUSES ON EFFECTIVE DATA USAGE TO DELIVER SIMPLIFIED, PERSONALIZED CUSTOMER EXPERIENCES AT DEMO TRACTION 2015

Speakers call for data-driven marketing strategies as startups unveil key technologies for scale and personalization.

More

Jun 24, 2015

CMO COUNCIL TO EXPLORE MARTECH INNOVATION AT DEMO TRACTION

Plans Member Audit to Find Out What New Apps Have Long-Term Viability Value and Glue

More

Jun 16, 2015

CROWDSOURCING AND SHARING EMPLOYEE CONTENT DIGITALLY HELPS COMPANIES DEFINE BRANDS AND RECRUIT TALENT

New Study From CMO Council and Executive Networks Inc. Looks at Value of Socially Engaging Employees and Partners in Shaping Corporate Culture and Brand Personality

More

May 29, 2015

NEW AMERICAN MAINSTREAM CHALLENGES MARKETERS TO NAVIGATE A MULTICULTURAL MARKETING MAZE TO TAP ETHNIC BUYING POWER

CMOs Looking to Engage New Multicultural Market Segments Must Provide More Than Translated Content to Gain Affinity and Influence Within These Diverse Populations

More

May 18, 2015

CMO COUNCIL LAUNCHES GLOBAL INNOVATION ECOSYSTEM TO HELP UNICEF

CauseTech.Net Community to Crowdsource Ideas and Inspirations That Advance UNICEF’s Use of Social Impact Technology to Further its Mandate Worldwide

More

May 5, 2015

Confidence in Digital Grows, But Metrics Remain A Challenge for Asia Pacific Marketers

New Adobe research shows that even as digital marketing budgets in APAC increase, skills gap remains a major obstacle

More

Nov 19, 2014

CMOs AND CIOs MUST WORK JOINTLY TO MANAGE DIGITAL DISRUPTION

Effectively Blending IT Transformation and Customer Experience Requires Collaboration Across Marketing and IT to Achieve Business Success, Reports CMO Council Journal

More

Nov 6, 2014

MARKETING INNOVATORS USE MOBILE TO CREATE LASTING RELATIONSHIPS WITH CUSTOMERS

Latest Study From CMO Council and SAS Reveals Path to Effective Mobile Relationship-Building Lies in Viewing Mobile as a Business Strategy, Not a “Shiny Toy” Campaign

More

Oct 21, 2014

CMOs CHALLENGED BY MARKETING TECHNOLOGY SPRAWL AND THE NEED TO UNIFY DATA FROM SILOED DIGITAL APPS

New CMO Council Study Shows Well-Integrated Marketing Technologies Impact Business Performance and Increase Marketing Effectiveness

More

Sep 24, 2014

RESEARCH REVEALS EXECUTIVE SUPPORT AND DATA-DRIVEN APPROACH CREATING A WIDENING GAP BETWEEN DIGITAL LEADERS AND THOSE FALLING BEHIND

A Fragmented Digital Marketing Landscape Is Emerging as Some Asia-Pacific Countries Surge Ahead of Others Thanks to Dedicated Digital Champions and Executive Leadership Won Over by Measures and Engage

More