Press Releases

Jun 16, 2015

CROWDSOURCING AND SHARING EMPLOYEE CONTENT DIGITALLY HELPS COMPANIES DEFINE BRANDS AND RECRUIT TALENT

New Study From CMO Council and Executive Networks Inc. Looks at Value of Socially Engaging Employees and Partners in Shaping Corporate Culture and Brand Personality

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May 29, 2015

NEW AMERICAN MAINSTREAM CHALLENGES MARKETERS TO NAVIGATE A MULTICULTURAL MARKETING MAZE TO TAP ETHNIC BUYING POWER

CMOs Looking to Engage New Multicultural Market Segments Must Provide More Than Translated Content to Gain Affinity and Influence Within These Diverse Populations

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May 18, 2015

CMO COUNCIL LAUNCHES GLOBAL INNOVATION ECOSYSTEM TO HELP UNICEF

CauseTech.Net Community to Crowdsource Ideas and Inspirations That Advance UNICEF’s Use of Social Impact Technology to Further its Mandate Worldwide

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May 5, 2015

Confidence in Digital Grows, But Metrics Remain A Challenge for Asia Pacific Marketers

New Adobe research shows that even as digital marketing budgets in APAC increase, skills gap remains a major obstacle

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Nov 19, 2014

CMOs AND CIOs MUST WORK JOINTLY TO MANAGE DIGITAL DISRUPTION

Effectively Blending IT Transformation and Customer Experience Requires Collaboration Across Marketing and IT to Achieve Business Success, Reports CMO Council Journal

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Nov 6, 2014

MARKETING INNOVATORS USE MOBILE TO CREATE LASTING RELATIONSHIPS WITH CUSTOMERS

Latest Study From CMO Council and SAS Reveals Path to Effective Mobile Relationship-Building Lies in Viewing Mobile as a Business Strategy, Not a “Shiny Toy” Campaign

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Oct 21, 2014

CMOs CHALLENGED BY MARKETING TECHNOLOGY SPRAWL AND THE NEED TO UNIFY DATA FROM SILOED DIGITAL APPS

New CMO Council Study Shows Well-Integrated Marketing Technologies Impact Business Performance and Increase Marketing Effectiveness

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Sep 24, 2014

RESEARCH REVEALS EXECUTIVE SUPPORT AND DATA-DRIVEN APPROACH CREATING A WIDENING GAP BETWEEN DIGITAL LEADERS AND THOSE FALLING BEHIND

A Fragmented Digital Marketing Landscape Is Emerging as Some Asia-Pacific Countries Surge Ahead of Others Thanks to Dedicated Digital Champions and Executive Leadership Won Over by Measures and Engage

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Sep 15, 2014

MARKETERS STRUGGLE TO FIND SINGLE SOURCE OF CUSTOMER TRUTH; ADAPTING TO EVER-CHANGING NEEDS KEY TO CUSTOMER CENTRICITY

New CMO Council Study With SAP Reveals Customer Touchpoints Still Not Aligned to Unify Customer Experience; Success Driven by Cultures, Practices and Enabling Platforms

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Sep 8, 2014

PARTNERSHIPS ESSENTIAL TO BUSINESS SUCCESS BUT COMPANIES REPORT THEY OFTEN FAIL

Getting Access to New Ideas, Insights and Innovations Is Biggest Reason to Partner, Reveals New Study by CMO Council and BPI Network

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Aug 29, 2014

CHIEF MARKETERS ELEVATE ROLE AND INFLUENCE IN THE C-SUITE

Embracing Marketing Technologies and Ownership of Customer Experience Gives CMOs More Strategic Insight and Ability to Justify Spend, Reports CMO Council Magazine

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Aug 18, 2014

CHIEF MARKETER CONFIDENCE AT ALL-TIME HIGH, REPORTS CMO COUNCIL

Eighty-One Percent of 525 Global Marketing Leaders Surveyed Believe They Can Drive Top-Line Growth and Improve Market Share in 2014; 54 Percent Report Budget Increases, 27 Percent See No Change

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Jul 23, 2014

MILESTONE CMO COUNCIL REPORT ON CHIEF MARKETER COMPENSATION PROVIDES INSIGHTS ON TOP EARNERS

Global Study Reveals Key Factors Influencing Compensation Packages; CEO Reports and C-Level Relationships Matter Most, Digital Marketing Skills Add Value

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May 20, 2014

MARKETING LEADERS STILL NOT BUYING INTO PROCUREMENT POLICIES, SAYS CMO COUNCIL COVER STORY IN QUARTERLY DIGITAL MAGAZINE

Discussions With Marketing and Procurement Executives Reveal the Need for Greater Alignment and Better Understanding of Strategic Sourcing and Partner Performance Measurement

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Mar 20, 2014

ASIA-PACIFIC MARKETERS SEEK GREATER ROLE IN CUSTOMER EXPERIENCE; TIME FOR BUSINESS EXECUTION TO MATCH BRAND EXPECTATION

New CMO Council Study With SAP Maps Operational Gaps in Marketing Claims, Business Practices and Customer Experience; Asia-Pacific Companies Must Create More Customer-Committed Cultures

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Mar 3, 2014

AUTO INDUSTRY FAILING TO TAP POWER OF SOCIAL MEDIA TO DELIVER ACTIONABLE SALES LEADS, SAYS REPORT BY CMO COUNCIL

CMO Council Report Finds Auto Ecosystem Marketers Looking for Better Ways to Integrate Marketing With Sales Generation and Sales Funnel Activities

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