Press Releases

Feb 21, 2014

CMO COUNCIL IDENTIFIES SECRETS TO CMO SUCCESS IN YEARLONG LEADERSHIP AUDIT

First-of-Its-Kind Self-Assessment Reveals the Most Successful CMOs Aspire to be CEOs, Highlights Key Factors Driving Career Success in Latest Issue of PeerSphere

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Jan 22, 2014

BIG BUSINESS SEES BIG VALUE IN SMALL BUSINESS BUT STRUGGLES TO UNDERSTAND, SEGMENT AND ENGAGE WITH AMERICA'S $5 TRILLION SMB MARKET

New CMO Council Survey of Large Enterprise Marketers Reveals More Brand Spending on SMB Customers but Deficiencies in Data, Insights and Campaign Effectiveness

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Nov 14, 2013

ENTERPRISES GET FAILING GRADES IN CMO COUNCIL SCORECARD OF CUSTOMER SALES INTELLIGENCE

New Marketer Survey Reveals Major Deficiencies in Real-Time Customer Information Provisioning; Automated Mining of Big Data Lacking in Most B2B Organizations

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Oct 7, 2013

AMERICA'S INNOVATION SHOWCASE™ KICKS OFF IN SAN FRANCISCO ON OCTOBER 16

Michael Tchong’s Social Revolution and the CMO Council Partner on Inaugural Event to Celebrate and Inspire the Next Wave of Tech-driven Innovations

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Aug 27, 2013

CMO COUNCIL IDENTIFIES CHALLENGES AND BEST PRACTICES IN CROSS-BORDER MARKETING

Marketers Across Multiple Industry Segments Discuss How Their Brands Have Overcome Obstacles and Achieved Multi-Geographical Success in Latest Issue of PeerSphere

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Jul 31, 2013

CMO COUNCIL LAUNCHES CONTENT ROI CENTER WEBSITE TO FURTHER BEST PRACTICES IN CONTENT MARKETING

Increasing Investments in Content Marketing Mandate Greater Focus on Strategies, Tools and Practices to Increase Engagement and Return

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Jul 28, 2013

CMO COUNCIL CONTRIBUTES TO DEVELOPMENT OF FUTURE ASIA-PACIFIC MARKETING LEADERSHIP

Partnering With the Smarketing Group of Singapore Management University, the CMO Council’s Asia-Pacific Advisory Board Provides Firsthand Knowledge to Aspiring Marketing Leaders

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Jun 3, 2013

B2B MARKETERS MUST IMPROVE RELEVANCE AND PERFORMANCE OF DIGITAL CONTENT, NOTES NEW CMO COUNCIL STUDY

Business Buyers Rate Vendor Content Poorly in Value and Trustworthiness; Survey Reveals High Incidence of Digital Content Sharing and Great Buyer Dependence on Online Content Sourcing

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May 9, 2013

CMO COUNCIL PARTNERS WITH FUNMOBILITY TO LAUNCH FIRST EVER CMO COUNCIL GLOBAL MOBILE MARKETING NEWS APP

New Mobile App for iOS and Android Devices Delivers CMO Council News, Events and Content to On-the-Move Chief Marketing Officers

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Apr 23, 2013

SENIOR MARKETERS CALL FOR BETTER MEASUREMENT OF EVENT VALUE; NEW TECHNOLOGIES HELPING, REVEALS NEW CMO COUNCIL STUDY

New CMO Council Report on Event Marketing Underscores Central Role in Customer Engagement, but Senior Marketers Want Better Tracking of Business ROI to Justify Future Investments

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Apr 4, 2013

CMO COUNCIL TAPS VOICE-TO-TEXT INNOVATOR FOR TRANSCRIPTION SERVICES

New Partnership With TranscribeMe Enables Faster Turnaround and Sharing of Global Thought Leadership Content

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Apr 2, 2013

CMO COUNCIL FINDS BIG DATA CRITICAL TO CUSTOMER-CENTRIC CULTURES

New Study Reveals Total Partnership and Collaboration Between Marketing and IT Often Stymied by Lack of Common Definition of Customer Centricity and Battles Over Budget

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Mar 11, 2013

CMO COUNCIL’S LATEST ISSUE OF PEERSPHERE FEATURES GLOBAL MARKETING ROUNDUP

CMO Council Releases Q1 2013 Edition of Its Peer-Powered Quarterly Journal for Digital Download

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Mar 6, 2013

CMO COUNCIL TEAMS WITH NETLINE FOR CONTENT SYNDICATION

Partnership Expands Distribution of Thought Leadership Reports to 15,000 Web Publishing Channels; Adds Precision Targeting and Reporting Capability to Maximize Content ROI

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Feb 20, 2013

BRAND CAMPAIGN AUTOMATION KEY TO DRIVING CHANNEL AND FIELD SALES EFFECTIVENESS IN EXPANDING SOCIAL, MOBILE AND LOCAL MARKETING WORLD

New CMO Council Report Finds Challenges in Localization Strategies As Chief Marketing Officers Look to Use New Digital Channels to Support Customer Engagement Through Local Sales Networks

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Jan 24, 2013

TELCO MARKETERS EYE OVER-THE-TOP PLAYERS AS OPPORTUNITY, NOT THREAT; PROVIDERS LOOK TO BOOST REVENUES THROUGH PARTNERSHIPS AND ALLIANCES

Research Sponsored by HP Shows Marketers Are Enthusiastic About Owning Customer Experience; Call for New Views Into Customer Intelligence and Behaviors to Optimize Subscriber Pricing and Service Model

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Dec 3, 2012

POSITIVE OUTLOOK FOR CHIEF MARKETERS GLOBALLY; SALARIES UP, BONUSES TIED TO PERFORMANCE

CMO Council's State of Marketing 2012 Report Maps Spending Plans, Details Functional Vitality and Progress in All Regions of the World

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Nov 27, 2012

CMO COUNCIL OFFERS MARKETING LEADERSHIP SELF-AUDIT

Uses 4P Assessment and Advancement Model from Thomas Barta Consulting

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Nov 20, 2012

BUDGET RESTRICTIONS AND TALENT SHORTAGE FAIL TO DAMPEN CONFIDENCE IN DIGITAL MARKETING AS TRANSFORMATION CONTINUES ACROSS ASIA - PACIFIC

New Study From CMO Council and Adobe Shows High Hopes and Increasing Management Support for Investment as Marketers Commit to Digital Marketing to Engage Consumers More Effectively

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