Report

Strategy 2017: Are You Asking the Right Questions to Get Customer Experience Right?

While marketers made great strides in taking ownership of customer experience (CX) strategies in 2016, recent research from the CMO Council reveals that 49 percent of marketers believe they are only able to deliver connected, personalized, data-led experiences only some of the time ... More

Press Releases

Nov 19, 2014

CMOs AND CIOs MUST WORK JOINTLY TO MANAGE DIGITAL DISRUPTION

Effectively Blending IT Transformation and Customer Experience Requires Collaboration Across Marketing and IT to Achieve Business Success, Reports CMO Council Journal

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Nov 6, 2014

MARKETING INNOVATORS USE MOBILE TO CREATE LASTING RELATIONSHIPS WITH CUSTOMERS

Latest Study From CMO Council and SAS Reveals Path to Effective Mobile Relationship-Building Lies in Viewing Mobile as a Business Strategy, Not a “Shiny Toy” Campaign

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Oct 21, 2014

CMOs CHALLENGED BY MARKETING TECHNOLOGY SPRAWL AND THE NEED TO UNIFY DATA FROM SILOED DIGITAL APPS

New CMO Council Study Shows Well-Integrated Marketing Technologies Impact Business Performance and Increase Marketing Effectiveness

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Sep 24, 2014

RESEARCH REVEALS EXECUTIVE SUPPORT AND DATA-DRIVEN APPROACH CREATING A WIDENING GAP BETWEEN DIGITAL LEADERS AND THOSE FALLING BEHIND

A Fragmented Digital Marketing Landscape Is Emerging as Some Asia-Pacific Countries Surge Ahead of Others Thanks to Dedicated Digital Champions and Executive Leadership Won Over by Measures and Engage

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Sep 15, 2014

MARKETERS STRUGGLE TO FIND SINGLE SOURCE OF CUSTOMER TRUTH; ADAPTING TO EVER-CHANGING NEEDS KEY TO CUSTOMER CENTRICITY

New CMO Council Study With SAP Reveals Customer Touchpoints Still Not Aligned to Unify Customer Experience; Success Driven by Cultures, Practices and Enabling Platforms

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Sep 8, 2014

PARTNERSHIPS ESSENTIAL TO BUSINESS SUCCESS BUT COMPANIES REPORT THEY OFTEN FAIL

Getting Access to New Ideas, Insights and Innovations Is Biggest Reason to Partner, Reveals New Study by CMO Council and BPI Network

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Aug 29, 2014

CHIEF MARKETERS ELEVATE ROLE AND INFLUENCE IN THE C-SUITE

Embracing Marketing Technologies and Ownership of Customer Experience Gives CMOs More Strategic Insight and Ability to Justify Spend, Reports CMO Council Magazine

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Aug 18, 2014

CHIEF MARKETER CONFIDENCE AT ALL-TIME HIGH, REPORTS CMO COUNCIL

Eighty-One Percent of 525 Global Marketing Leaders Surveyed Believe They Can Drive Top-Line Growth and Improve Market Share in 2014; 54 Percent Report Budget Increases, 27 Percent See No Change

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Jul 23, 2014

MILESTONE CMO COUNCIL REPORT ON CHIEF MARKETER COMPENSATION PROVIDES INSIGHTS ON TOP EARNERS

Global Study Reveals Key Factors Influencing Compensation Packages; CEO Reports and C-Level Relationships Matter Most, Digital Marketing Skills Add Value

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May 20, 2014

MARKETING LEADERS STILL NOT BUYING INTO PROCUREMENT POLICIES, SAYS CMO COUNCIL COVER STORY IN QUARTERLY DIGITAL MAGAZINE

Discussions With Marketing and Procurement Executives Reveal the Need for Greater Alignment and Better Understanding of Strategic Sourcing and Partner Performance Measurement

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Mar 20, 2014

ASIA-PACIFIC MARKETERS SEEK GREATER ROLE IN CUSTOMER EXPERIENCE; TIME FOR BUSINESS EXECUTION TO MATCH BRAND EXPECTATION

New CMO Council Study With SAP Maps Operational Gaps in Marketing Claims, Business Practices and Customer Experience; Asia-Pacific Companies Must Create More Customer-Committed Cultures

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Mar 3, 2014

AUTO INDUSTRY FAILING TO TAP POWER OF SOCIAL MEDIA TO DELIVER ACTIONABLE SALES LEADS, SAYS REPORT BY CMO COUNCIL

CMO Council Report Finds Auto Ecosystem Marketers Looking for Better Ways to Integrate Marketing With Sales Generation and Sales Funnel Activities

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Feb 21, 2014

CMO COUNCIL IDENTIFIES SECRETS TO CMO SUCCESS IN YEARLONG LEADERSHIP AUDIT

First-of-Its-Kind Self-Assessment Reveals the Most Successful CMOs Aspire to be CEOs, Highlights Key Factors Driving Career Success in Latest Issue of PeerSphere

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Jan 22, 2014

BIG BUSINESS SEES BIG VALUE IN SMALL BUSINESS BUT STRUGGLES TO UNDERSTAND, SEGMENT AND ENGAGE WITH AMERICA'S $5 TRILLION SMB MARKET

New CMO Council Survey of Large Enterprise Marketers Reveals More Brand Spending on SMB Customers but Deficiencies in Data, Insights and Campaign Effectiveness

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Nov 14, 2013

ENTERPRISES GET FAILING GRADES IN CMO COUNCIL SCORECARD OF CUSTOMER SALES INTELLIGENCE

New Marketer Survey Reveals Major Deficiencies in Real-Time Customer Information Provisioning; Automated Mining of Big Data Lacking in Most B2B Organizations

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Oct 7, 2013

AMERICA'S INNOVATION SHOWCASE™ KICKS OFF IN SAN FRANCISCO ON OCTOBER 16

Michael Tchong’s Social Revolution and the CMO Council Partner on Inaugural Event to Celebrate and Inspire the Next Wave of Tech-driven Innovations

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Aug 27, 2013

CMO COUNCIL IDENTIFIES CHALLENGES AND BEST PRACTICES IN CROSS-BORDER MARKETING

Marketers Across Multiple Industry Segments Discuss How Their Brands Have Overcome Obstacles and Achieved Multi-Geographical Success in Latest Issue of PeerSphere

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