Report

Strategy 2017: Are You Asking the Right Questions to Get Customer Experience Right?

While marketers made great strides in taking ownership of customer experience (CX) strategies in 2016, recent research from the CMO Council reveals that 49 percent of marketers believe they are only able to deliver connected, personalized, data-led experiences only some of the time ... More

Press Releases

Oct 8, 2015

CMO COUNCIL TO KICK OFF NORTH AMERICA CMO SUMMIT WITH A LOOK INTO THE FUTURE TO DEFINE THE CMO OF 2020

The Original Gathering of Senior Marketing Leaders to Convene in Napa on December 7–8, 2015, for Chief Marketing Officer (CMO) Council Elite Retreat

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Sep 25, 2015

CMO COUNCIL FOCUSES ON EFFECTIVE DATA USAGE TO DELIVER SIMPLIFIED, PERSONALIZED CUSTOMER EXPERIENCES AT DEMO TRACTION 2015

Speakers call for data-driven marketing strategies as startups unveil key technologies for scale and personalization.

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Jun 24, 2015

CMO COUNCIL TO EXPLORE MARTECH INNOVATION AT DEMO TRACTION

Plans Member Audit to Find Out What New Apps Have Long-Term Viability Value and Glue

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Jun 16, 2015

CROWDSOURCING AND SHARING EMPLOYEE CONTENT DIGITALLY HELPS COMPANIES DEFINE BRANDS AND RECRUIT TALENT

New Study From CMO Council and Executive Networks Inc. Looks at Value of Socially Engaging Employees and Partners in Shaping Corporate Culture and Brand Personality

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May 29, 2015

NEW AMERICAN MAINSTREAM CHALLENGES MARKETERS TO NAVIGATE A MULTICULTURAL MARKETING MAZE TO TAP ETHNIC BUYING POWER

CMOs Looking to Engage New Multicultural Market Segments Must Provide More Than Translated Content to Gain Affinity and Influence Within These Diverse Populations

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May 18, 2015

CMO COUNCIL LAUNCHES GLOBAL INNOVATION ECOSYSTEM TO HELP UNICEF

CauseTech.Net Community to Crowdsource Ideas and Inspirations That Advance UNICEF’s Use of Social Impact Technology to Further its Mandate Worldwide

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May 5, 2015

Confidence in Digital Grows, But Metrics Remain A Challenge for Asia Pacific Marketers

New Adobe research shows that even as digital marketing budgets in APAC increase, skills gap remains a major obstacle

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Jan 15, 2015

CMO COUNCIL TO HOST THREE REGIONAL CMO SUMMITS IN 2015; "CMO RISING" THEME REFLECTS NEW ROLE OF CHIEF MARKETERS

Peer-Powered Sessions in Singapore, London and San Francisco Bay Area to Explore Criticality of Talent, Technology and Transformation in Advancing CMO Agenda

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Nov 19, 2014

CMOs AND CIOs MUST WORK JOINTLY TO MANAGE DIGITAL DISRUPTION

Effectively Blending IT Transformation and Customer Experience Requires Collaboration Across Marketing and IT to Achieve Business Success, Reports CMO Council Journal

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Nov 6, 2014

MARKETING INNOVATORS USE MOBILE TO CREATE LASTING RELATIONSHIPS WITH CUSTOMERS

Latest Study From CMO Council and SAS Reveals Path to Effective Mobile Relationship-Building Lies in Viewing Mobile as a Business Strategy, Not a “Shiny Toy” Campaign

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Oct 21, 2014

CMOs CHALLENGED BY MARKETING TECHNOLOGY SPRAWL AND THE NEED TO UNIFY DATA FROM SILOED DIGITAL APPS

New CMO Council Study Shows Well-Integrated Marketing Technologies Impact Business Performance and Increase Marketing Effectiveness

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Sep 24, 2014

RESEARCH REVEALS EXECUTIVE SUPPORT AND DATA-DRIVEN APPROACH CREATING A WIDENING GAP BETWEEN DIGITAL LEADERS AND THOSE FALLING BEHIND

A Fragmented Digital Marketing Landscape Is Emerging as Some Asia-Pacific Countries Surge Ahead of Others Thanks to Dedicated Digital Champions and Executive Leadership Won Over by Measures and Engage

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Sep 15, 2014

MARKETERS STRUGGLE TO FIND SINGLE SOURCE OF CUSTOMER TRUTH; ADAPTING TO EVER-CHANGING NEEDS KEY TO CUSTOMER CENTRICITY

New CMO Council Study With SAP Reveals Customer Touchpoints Still Not Aligned to Unify Customer Experience; Success Driven by Cultures, Practices and Enabling Platforms

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Sep 8, 2014

PARTNERSHIPS ESSENTIAL TO BUSINESS SUCCESS BUT COMPANIES REPORT THEY OFTEN FAIL

Getting Access to New Ideas, Insights and Innovations Is Biggest Reason to Partner, Reveals New Study by CMO Council and BPI Network

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