Press Releases

Sep 29, 2011

BILL OGLE, CMO OF MOTOROLA MOBILITY TO DELIVER CMO COUNCIL KEYNOTE AT MMA FORUM LONDON

Opens Second Day of MMAF with CMO Council State of Marketing Report and Mobile Relationship Marketing Campaign Highlights

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Sep 6, 2011

CMO COUNCIL TO PUBLISH PEER-POWERED JOURNAL FOR PRINT AND DIGITAL MEDIA FORMATS

Previews PeerSphere Magazine at GRAPH EXPO 2011 and Announces Partnerships with Quark, Ricoh, and Frederic Printing to Extend Reach Across Print, Web, Email, and Digital Devices

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Aug 16, 2011

CMO Council Study Sees Marketing Supply Chain Materials Gaps Detracting from Retail Effectiveness

Up to 50 Percent of Marketing Consumables Deemed Waste As Marketers Lack Critical View Into Provisioning Logistics, Consumption Metrics and Localized Needs

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Jul 18, 2011

OPERATIONAL TRANSFORMATION SETS STAGE FOR RENEWED COMMITMENT TO MARKETING PERFORMANCE MEASUREMENT, REPORTS CMO COUNCIL

Digital Marketing Effectiveness and Social Media Integration, Measurement and Alignment are the Priorities for Marketers Seeking Increased Visibility and Accountability

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Jul 11, 2011

GLOBAL OPERATORS BESET BY MISLIGNMENT AND LEGACY MINDSET, IGNORING ROUTES TO REVENUE, AND STRUGGLING WITH USING SUBSCRIBER DATA TO IMPROVE CUSTOMER EXPERIENCE

New Report and Industry Executive Study and Dialogs from the CMO Council Show Service Providers and Cable/Satellite System Operators Need to Factor in a More Customer-Centric, Insight-Led Approach

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May 23, 2011

UTILITY MARKETERS DEPLOYING DATA-DRIVEN SOLUTIONS TO LEAD WALLET-WEARY CUSTOMERS BEYOND BILLING BLUES AND METER FRUSTRATION

New CMO Council Study Shows Messaging and Content Can Grab Attention But Relevance and Targeted Engagements Activates Advocates and Addresses Service Demands

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May 18, 2011

CHIEF MARKETERS ADJUSTING TO NEW ROLE AS CHANGE AGENTS AND CATALYSTS FOR CORPORATE PURPOSE AND FUNCTIONAL SYNERGY

New Study by CMO Council Suggests Patronage, Partnership and Performance Are Key to CMO Success as Pressure Mounts to Transform Global Marketing Groups

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May 17, 2011

MARKETING INNOVATION AWARDS ANNOUNCED BY MERKLE AND THE CMO COUNCIL

Honors to be presented at 8th Annual CRM Executive Summit

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Mar 24, 2011

CMO COUNCIL APPOINTS ADVISORY BOARD CHAIRMAN FOR LATIN AMERICAN REGION

Knight to spearhead regional activities to expand CMO Council presence in Latin America

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Mar 23, 2011

CMO COUNCIL LAUNCHES MAJOR CAMPAIGN TO ADDRESS SUBSCRIBER COMPLEXITY IN GLOBAL COMMUNICATIONS MARKETS

Initiative and Industry Survey Explore Issues and Opportunities for Service Providers and Cable/Satellite System Operators to Handle Increasing Challenges of Change and Choice

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Feb 24, 2011

BANK MARKETERS IN AUSTRALIA STRUGGLE WITH ANALYTICS AND INSIGHTS AS CUSTOMERS DEMAND MORE ADDED-VALUE SERVICES, REPORTS CMO COUNCIL

As Local Bank Industry Faces New Proposals to Increase Competition, Marketers Need to Focus on Retention But Lack Insights to Make Services More Personal and Relevant

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Feb 22, 2011

CMO COUNCIL STUDY REVEALS SALES GROUPS HOARD MARKETING CONSUMABLES TO CIRCUMVENT INEFFECTIVE MARKETING SUPPLY CHAIN OPERATIONS

Damaged Materials, Slow Delivery, Lack of Inventory and Poor Visibility Into Operational Process Further Strains Marketing Budget and Diminishes Sales Effectiveness

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Feb 7, 2011

NEW CMO COUNCIL STUDY IDENFTIFIES TOP 10 WAYS TO ADD VALUE ACROSS MARKETING ECOSYSTEM

More than 25 Global Brands Contribute to New Strategic Brief on How to Increase Global Marketing Ecosystem Effectiveness and Alignment

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Jan 10, 2011

NEW CMO COUNCIL ASSESSMENT TOOL TRACKS POTENTIAL SAVINGS THROUGH STREAMLINED MARKETING SUPPLY CHAIN OPERATIONS

CMO Council Teams With Marketing Supply Chain Experts NVISION® To Help Marketers Achieve New Year's Operational Optimization Resolutions

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Dec 8, 2010

CMO SUMMIT TO KICK OFF WITH CALL FOR C-SUITE SYNCHRONIZATION BY ACCENTURE EXECUTIVE

Senior Marketing Leaders Gather for Elite Retreat in Silicon Valley to Map Ways for CMOs to Improve Cross-Functional Interaction to Satisfy Customer Needs

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