Report

Strategy 2017: Are You Asking the Right Questions to Get Customer Experience Right?

While marketers made great strides in taking ownership of customer experience (CX) strategies in 2016, recent research from the CMO Council reveals that 49 percent of marketers believe they are only able to deliver connected, personalized, data-led experiences only some of the time ... More

Press Releases

Apr 20, 2010

2010 CMO SUMMIT AIMED AT SYNCHRONIZING THE C-SUITE

CMO Council Convenes in New York; C-Level Alignment Needed to Advance Customer Experience, Marketing Effectiveness and Operational Efficiency

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Apr 19, 2010

STATE OF MARKETING REPORT REVEALS DIGITAL MARKETING DRIVING TRANSFORMATION IN GLOBAL MARKETING ORGANIZATION

Agencies take back seat as clients build new internal skills, deploy marketing performance platforms and improve campaign effectiveness and outcomes.

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Apr 13, 2010

BRAND AND TRADEMARK INFRINGEMENTS IN GLOBAL SPORTS DRAW RED CARD COM COUNCIL

Chief Marketing Officer (CMO) Council Developing Thought Leadership Initiative to Help Brand Sponsors and Sports Franchises Secure the Trust of Their Brands.

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Mar 2, 2010

CMO COUNCIL INAUGURATES NEW GEOBRANDING CENTER WITH BRAND SOUTH AFRICA SOCIAL MEDIA CONTEST AND ANALYTICS

Get Wildly Creative About South Africa ad contest on Zooppa.com invites global citizens to dream up great ways to promote 2010 FIFA World Cup destination.

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Jan 25, 2010

LOYALTY PROGRAMS DOLE OUT REWARDS BUT FALL TO FULLY CONNECT WITH CONSUMERS SAYS NEW CMO COUNCIL STUDY

Big Opportunities to Leverage Member Insights to Deliver What Customers Say They Really Want: More Rewards For Staying Loyal and Less Irrelevant Communication

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Nov 11, 2009

CMO COUNCIL INAUGURATES NEW LATIN AMERICAN ADVISORY BOARD AT REGIONAL GATHERING OF SALES AND MARKETING LEADERS

CMO Council Convenes in San Juan, Puerto Rico for First in a Series of Meetings With Marketers from PR, Mexico, Brazil, Argentina, Chile, Peru, Colombia and Uruguay

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Sep 14, 2009

NON-PROFITS BENEFIT FROM NEW

Chief Marketing Officer (CMO) Council Leads Corporate Initiative to Raise Funds for Global Charities By Making Contributions on Behalf of Individual Respondents Completing Market Research Surveys, Stu

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Aug 3, 2009

COMPETITIVE CRUNCH AND CONVERGENCE IN COMMUNICATION MARKETPLACE FUELING INCREASED CUSTOMER CHRUN, TESTING LOYALTY

New Study by the CMO Council and the Customer Experience Board Highlights Critical Need For Improved Customer Retention and Handling to Staunch Defections

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Jun 25, 2009

CMO COUNCIL APPOINTS ADVISORY BOARD CHAIRMAN IN THE MIDDLE EAST

Newly formed Middle East Advisory Board will convene in Dubai on October 12 to kick off CMO Summit Middle East

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Jun 22, 2009

MAJOR STUDY FINDS EXTENSIVE CONSUMER DEFECTION DILEMMA FACING PACKAGED GOODS INDUSTRY

Pointer Media Network and CMO Council Study Reveals Less Than Half of Highly Loyal Consumers Stay Loyal Year-to-Year

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Jun 11, 2009

CMO COUNCIL TURNS AN EYE TO ONLINE ROI

Forms Online Marketing Performance Institute to advance chief marketer knowledge and assessment of interactive marketing effectiveness

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Jun 4, 2009

CMO COUNCIL TO KEYNOTE AT INFOPRINT

Two-day event focused on educating customers on value of integrating new marketing techniques in print mix

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May 27, 2009

CMO COUNCIL SET TO DEFINE AND STREAMLINE THE MARKETING SUPPLY CHAIN

Launches Marketing Supply Chain Institute with Deep Dive into Marketing Consumables Supply Chain Management

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May 14, 2009

CMO Council to Do Major Loyalty Level Set

Partners with InfoPrint Solutions Company to Calibrate How Marketers are Getting a Business Lift From Loyalty

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