Press Releases

Jun 25, 2009

CMO COUNCIL APPOINTS ADVISORY BOARD CHAIRMAN IN THE MIDDLE EAST

Newly formed Middle East Advisory Board will convene in Dubai on October 12 to kick off CMO Summit Middle East

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Jun 22, 2009

MAJOR STUDY FINDS EXTENSIVE CONSUMER DEFECTION DILEMMA FACING PACKAGED GOODS INDUSTRY

Pointer Media Network and CMO Council Study Reveals Less Than Half of Highly Loyal Consumers Stay Loyal Year-to-Year

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Jun 11, 2009

CMO COUNCIL TURNS AN EYE TO ONLINE ROI

Forms Online Marketing Performance Institute to advance chief marketer knowledge and assessment of interactive marketing effectiveness

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Jun 4, 2009

CMO COUNCIL TO KEYNOTE AT INFOPRINT

Two-day event focused on educating customers on value of integrating new marketing techniques in print mix

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May 27, 2009

CMO COUNCIL SET TO DEFINE AND STREAMLINE THE MARKETING SUPPLY CHAIN

Launches Marketing Supply Chain Institute with Deep Dive into Marketing Consumables Supply Chain Management

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May 14, 2009

CMO Council to Do Major Loyalty Level Set

Partners with InfoPrint Solutions Company to Calibrate How Marketers are Getting a Business Lift From Loyalty

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May 11, 2009

TRADEMARK TRESPASSING AND KNOCK-OFF NIGHTMARES ARE BIG CHALLENGES FOR BRAND MARKETERS

New CMO Council Study on Protection from Brand Infection Reveals Marketers Fear Poor Economy Will Encourage Spread of Brand Fakes, Frauds and Infringements

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Apr 15, 2009

ONLY VISIONARY CUSTOMER-CENTRIC LEADERS NEED APPLY

CMO Council Members Unravel the Core DNA of a CMO

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Mar 17, 2009

Marketers Sharpen Pencils and Focus in '09; Budgets Holding Up But Performance, Efficiency and Insight are Key Mandates

CMO Council's Marketing Outlook '09 Report Reveals Retaining and Training of Key Staff Critical in New Digital World; Limited Agency Turnover and Changes Are Planned

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Mar 16, 2009

Milestone Thought Leadership Campaign Launches to Help Service Providers Exceed Customer Expectations Via Improved Management of the Customer Experience

CMO Council's New Customer Experience Board Initiative to Drive Best Practices for Delivering on Brand Promises and User Satisfaction Levels

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Feb 23, 2009

Global Marketing is Today's Most Complex and Challenged Busines Operational Unit, Says CMO Council Report

Marketers, Challenged by Change-Adverse Cultures and Lack of Cross-Functional Automation, are Tasked to Repair Fragmented Operations that Constrain Go-To-Market Efficiency and Effective Customer Engag

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Jan 26, 2009

Companies Missing Big Opportunity to Turn Customer Pain into Competitive Gain, Says CMO Council Report

Study Implores Marketers to Drive Major Changes in How Companies Measure and Optimize Customer Experience and Advocacy; Critical Need To Improve Listening and Responsiveness Across Organizations

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Jan 6, 2009

Reinvent Mobile Conducts Milestone

CMO Council and Phoenix Technologies Ltd. Lead Mobile Computer Industry Initiative to Co-Innovate and Engage with a Global Community of Technology Users

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Dec 17, 2008

CMO Council Research Finds 80-20 Rule Obsolete: Today's Consumer Products Market is Anything But Mass

Shoppergraphic Data Highlights Need to Identify and Engage

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Dec 16, 2008

Malware and 'Malicious Intent' Most Prevalent Cyber Threats; Seniors Main Targets of Fraud

Bytecrime.org Complaints Shows Cyber-Seniors Are Primary Targets of Online Fraud; New Slam the Online Holiday Scam Initiative to Raise Awareness

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Dec 8, 2008

Full Revenue Potential of Customers Not Being Realized, Report 76 Percent of Marketers

CMO Council Study Shows How Marketers Are Mapping New Routes To Revenue In '09; Better Customer Data Integration and Analytics Seen as Critical to Revenue-Generating Strategies and Marketing Efficie

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Nov 10, 2008

Groundbreaking Industry/User Co-Innovation Campaign Launches Around Mobile Computing

Reinvent Mobile Initiative to Give Millions of Mobile Computer Users More Say in What Technologies and Designs Come to Market

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Oct 9, 2008

New Research by CMO Council Reveals Companies are Failing to Realize Customer Revenue Potential

CMO Council Unveils Preliminary Findings of New Study on Maximizing Routes to Revenue

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Sep 29, 2008

Home Depot Tops CMO Council's Audit of Customer Experience; New Study of 25 Brands Highlights Inconsistencies in Content and Touch Points

Companies Need To Unify Multiple Channels of Engagement and Ensure Consistent Messaging and Content Delivery in a Challenged and Consolidating Market, Says CMO Council Study

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