Press Releases

Dec 8, 2008

Full Revenue Potential of Customers Not Being Realized, Report 76 Percent of Marketers

CMO Council Study Shows How Marketers Are Mapping New Routes To Revenue In '09; Better Customer Data Integration and Analytics Seen as Critical to Revenue-Generating Strategies and Marketing Efficie

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Nov 10, 2008

Groundbreaking Industry/User Co-Innovation Campaign Launches Around Mobile Computing

Reinvent Mobile Initiative to Give Millions of Mobile Computer Users More Say in What Technologies and Designs Come to Market

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Oct 9, 2008

New Research by CMO Council Reveals Companies are Failing to Realize Customer Revenue Potential

CMO Council Unveils Preliminary Findings of New Study on Maximizing Routes to Revenue

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Sep 29, 2008

Home Depot Tops CMO Council's Audit of Customer Experience; New Study of 25 Brands Highlights Inconsistencies in Content and Touch Points

Companies Need To Unify Multiple Channels of Engagement and Ensure Consistent Messaging and Content Delivery in a Challenged and Consolidating Market, Says CMO Council Study

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Sep 15, 2008

CMO Council Seeks Corporate Help for American Red Cross Hurricane Relief

CMO Council members and marketers can lend valuable and timely assistance to this emergency fundraising campaign

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Sep 9, 2008

Donovan Neale-May, Executive Director of CMO Council, Confirmed as Keynote Speaker at PODi AppForum

Neale-May will share insights into the minds of C-level marketers who drive personalized marketing initiatives

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Aug 12, 2008

CMO Council Releases Best Practice Report on Ways to Bridge and Bind Global Sales and Marketing Teams

90-Page Report Based On Multi-National Engagement and Invention Sessions With 100 Senior Executives in New York, London, Paris, Sao Paulo, Sydney and Silicon Valley

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Aug 12, 2008

CMO Council Convenes Meeting of Africa Advisory Board in South Africa to Discuss Regional Issues and Challenges

The board will meet in Johannesburg to discuss marketing issues and challenges in Africa, topics around accessing global markets, and their areas of strategic marketing interest, thought leadership an

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Aug 5, 2008

SAP Global Head of CRM Marketing to Kick Off CMO Summit as Elite Meet to Map New Routes to Revenue

Author and SAP CMO (Germany) Dr. Ralf Strauss Announced as Keynote Speaker 2008 CMO Council Summit; Summit Theme to Analyze, Evaluate and Pursue New Revenue Sources, Segments and Strategies.

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Jul 22, 2008

Unifying Sales and Marketing Still a Challenge for Many Companies, Reports CMO Council

New Study Shows Only 40 Percent Have Formal Programs, Systems and Processes to Integrate and Align Critical Sales and Marketing Functions.

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Jul 16, 2008

Adding Dimension to Customer Retention Webcast a Success

With over 185 guests in attendance, the webcast was a hive of questions and marketing insight. Exciting presentations by three panelists ensued.

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Jun 9, 2008

Companies' Go-To-Market Capabilities Deemed Ineffective

Global survey by the CMO Council highlights pressing need to rethink and recalibrate marketing and sales processes, competencies and resources.

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Jun 4, 2008

New Study and Best-Practices Dialogue Series to Examine Merger of Traditional Transaction-Based Print Content with Marketing Techniques

The Chief Marketing Officer (CMO) Council today announced the launch of a new thought leadership initiative,

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May 21, 2008

CMO Council Launches Online Talent Sourcing Center for Members

The new center provides professional opportunities and assists much-needed sourcing of new skills and competencies in global marketing groups.

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Apr 16, 2008

CMO Council to Launch New Chapter in Africa

Regional Expansion by Influential Peer-Powered Global Network Spearheaded by Bizcommunity.com from South Africa, the Country Leading African Growth.

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Apr 14, 2008

Marketers are Flying Blind When it Comes to Leveraging Customer Data and Analytics, Reports the CMO Council

Lack of Customer Data Sharing, Integration and Insight is Impacting Competitiveness, Retention Rates, Revenue and Profitability.

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Jan 10, 2008

Technology Marketers Challenged to Reorganize Around Customers

CMO Council Study Finds Customer Affinity Is New Measure of Marketing Effectiveness; Vendors Struggle to Establish Customer-Centric Business Practices

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Jan 2, 2008

CMO Council To Give The Channel A Peer-Powered Voice To Optimize Performance And Relationships

Channel Performance Board Launches with Release of New Research Initiative to Assess the State of Vendor / Dealer Channel Relationships

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