Ingenuity in the Global eCommerce Community
How To Compete and Not Get Beat in the Digital Retail Marketplace
The CMO Council and its Digital Marketing Performance Center is teaming with eBay Advertising to help product marketers (across fashion, sporting goods, electronics, automotive, home & garden, toys & hobbies, health & beauty, financial services, etc.) gain a more complete understanding of the scale, data richness and customization capability of eCommerce Global Communities. This will be done in the context of their ability to drive sales, improve advertising effectiveness, and increase repeat and associated product purchase.
The thought leadership initiative will help brand marketers assess the level of visibility and insight they have across the customer buying journey and along the path to purchase. It will encourage them to embrace Micro-Moment Marketing and gain more visibility and insight into what channels and investments are influencing and shaping customer discovery/awareness, consideration/purchase, as well as ongoing engagement and retention.
Marketers will be challenged to evidence how they are using data and real-time insights to “gain greater satisfaction from every customer interaction” and whether they have the ability to “scale the way they track the digital buying trail.” The program will examine best practices of advertisers and retail partners using eBay and showcase how they are using proprietary data and insight to execute smarter customer acquisition campaigns that key off seasonal, event, price, and more personalized offers and promotions.
Topics to be explored include:
Fruit of the Loom
“When it comes to these global eCommerce marketplaces, I see them bringing convenience and choice to the consumer,” Abaci says. “Brands should s... Read On
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Casio America, Inc., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electron... Read On
Serta Simmons Bedding
Serta Simmons is the No. 1 mattress manufacturer in the U.S. and a leading brand around the globe. Gregory Butz, Vice President of Marketing Communic... Read On
Olga Pancenko, Chief Operating Officer and Vice President of Marketing, oversees wholesale, eCommerce, digital marketing and digital growth for Perrin... Read On
Electrolux is a global leader in the appliance industry, selling more than 60 million household and professional products in more than 150 markets ev... Read On
PUMA North America
Allison Giorgio, Vice President of Brand Marketing for PUMA North America, seeks to take digital innovation to the next level in 2018 to power their i... Read On
With more than 50,000 employees and $43 billion in global sales across 160 countries, Lenovo is a global leader in providing innovative consumer, comm... Read On
Robert Bosch Tool Corporation
The Robert Bosch Tool Corporation in North America is a leader in the design, manufacture and sale of power tools and accessories. Sonesh Shah, Vice ... Read On
Brooks Running makes men’s and women’s high-performance running shoes, apparel and accessories. Jane Lockwood, Vice President of Global eCommerce ... Read On