Press Releases
Jul 22, 2008
Unifying Sales and Marketing Still a Challenge for Many Companies, Reports CMO Council
New Study Shows Only 40 Percent Have Formal Programs, Systems and Processes to Integrate and Align Critical Sales and Marketing Functions.Jul 16, 2008
Adding Dimension to Customer Retention Webcast a Success
With over 185 guests in attendance, the webcast was a hive of questions and marketing insight. Exciting presentations by three panelists ensued.Jun 9, 2008
Companies' Go-To-Market Capabilities Deemed Ineffective
Global survey by the CMO Council highlights pressing need to rethink and recalibrate marketing and sales processes, competencies and resources.Jun 4, 2008
New Study and Best-Practices Dialogue Series to Examine Merger of Traditional Transaction-Based Print Content with Marketing Techniques
The Chief Marketing Officer (CMO) Council today announced the launch of a new thought leadership initiative,May 21, 2008
CMO Council Launches Online Talent Sourcing Center for Members
The new center provides professional opportunities and assists much-needed sourcing of new skills and competencies in global marketing groups.Apr 18, 2008
CMO Council Expands Asia-Pacific Advisory Board; Convenes in Singapore to Discuss Regional Market Dynamics and Trends
Apr 16, 2008
CMO Council to Launch New Chapter in Africa
Regional Expansion by Influential Peer-Powered Global Network Spearheaded by Bizcommunity.com from South Africa, the Country Leading African Growth.Apr 14, 2008
Marketers are Flying Blind When it Comes to Leveraging Customer Data and Analytics, Reports the CMO Council
Lack of Customer Data Sharing, Integration and Insight is Impacting Competitiveness, Retention Rates, Revenue and Profitability.Mar 4, 2008
New CMO Council Study Finds Personalized Communication Programs Still Under-Utilized and Under-Tested
About Half of CMOs Report Having OnlyJan 10, 2008
Technology Marketers Challenged to Reorganize Around Customers
CMO Council Study Finds Customer Affinity Is New Measure of Marketing Effectiveness; Vendors Struggle to Establish Customer-Centric Business PracticesJan 2, 2008
CMO Council To Give The Channel A Peer-Powered Voice To Optimize Performance And Relationships
Channel Performance Board Launches with Release of New Research Initiative to Assess the State of Vendor / Dealer Channel RelationshipsNov 26, 2007
AT&T, Allstate, Farmers, Nortel, And Oracle Executives Address Pressing Strategic Marketing Issues At CMO Summit
Two Dynamic Headline Sessions to Address Power of Analytics and Rethinking Global Marketing Operational ModelsNov 19, 2007
CMO Council Launches Global Research Study Focused on Identifying Challenges and Best Practices in Customer Retention
Thought-Leadership Program-Sponsored by CSC, IBM and D&B- Will Address Ways to Combat "Customer Churn and Marketing Burn"Oct 17, 2007
Marketers Confront Brand America to Unlock Potential in Growing Global Business
CMO Summit Keynote Speaker, "Rebuilding Brand America" Author Dick Martin, to Delve into the State of America's Brand Promise and How Marketers Can Safeguard Global BusinessOct 4, 2007
Less Burn, More Return: CMO Council Gathers the Elite in Marketing to Address How to Allocate, Advocate, and Account for Marketing Spend
The CMO Summit Becomes an Elite Retreat to Frame Best Practices to Eliminate the Agony of Allocation and Map the Optimized Marketing Operational ModelSep 8, 2007
CMO Council and Boston Consulting Group Launch Global Research Initiative Focused On Go-To-Market Capabilities
Thought-Leadership Program Will Highlight Best Practices to Help Multinational Companies Enhance Marketing and Sales EffectivenessAug 9, 2007