Press Releases
Sep 29, 2008
Home Depot Tops CMO Council's Audit of Customer Experience; New Study of 25 Brands Highlights Inconsistencies in Content and Touch Points
Companies Need To Unify Multiple Channels of Engagement and Ensure Consistent Messaging and Content Delivery in a Challenged and Consolidating Market, Says CMO Council StudySep 15, 2008
CMO Council Seeks Corporate Help for American Red Cross Hurricane Relief
CMO Council members and marketers can lend valuable and timely assistance to this emergency fundraising campaignSep 9, 2008
Donovan Neale-May, Executive Director of CMO Council, Confirmed as Keynote Speaker at PODi AppForum
Neale-May will share insights into the minds of C-level marketers who drive personalized marketing initiativesAug 12, 2008
CMO Council Releases Best Practice Report on Ways to Bridge and Bind Global Sales and Marketing Teams
90-Page Report Based On Multi-National Engagement and Invention Sessions With 100 Senior Executives in New York, London, Paris, Sao Paulo, Sydney and Silicon ValleyAug 12, 2008
CMO Council Convenes Meeting of Africa Advisory Board in South Africa to Discuss Regional Issues and Challenges
The board will meet in Johannesburg to discuss marketing issues and challenges in Africa, topics around accessing global markets, and their areas of strategic marketing interest, thought leadership anAug 5, 2008
SAP Global Head of CRM Marketing to Kick Off CMO Summit as Elite Meet to Map New Routes to Revenue
Author and SAP CMO (Germany) Dr. Ralf Strauss Announced as Keynote Speaker 2008 CMO Council Summit; Summit Theme to Analyze, Evaluate and Pursue New Revenue Sources, Segments and Strategies.Jul 22, 2008
Unifying Sales and Marketing Still a Challenge for Many Companies, Reports CMO Council
New Study Shows Only 40 Percent Have Formal Programs, Systems and Processes to Integrate and Align Critical Sales and Marketing Functions.Jul 16, 2008
Adding Dimension to Customer Retention Webcast a Success
With over 185 guests in attendance, the webcast was a hive of questions and marketing insight. Exciting presentations by three panelists ensued.Jun 9, 2008
Companies' Go-To-Market Capabilities Deemed Ineffective
Global survey by the CMO Council highlights pressing need to rethink and recalibrate marketing and sales processes, competencies and resources.Jun 4, 2008
New Study and Best-Practices Dialogue Series to Examine Merger of Traditional Transaction-Based Print Content with Marketing Techniques
The Chief Marketing Officer (CMO) Council today announced the launch of a new thought leadership initiative,May 21, 2008
CMO Council Launches Online Talent Sourcing Center for Members
The new center provides professional opportunities and assists much-needed sourcing of new skills and competencies in global marketing groups.Apr 18, 2008
CMO Council Expands Asia-Pacific Advisory Board; Convenes in Singapore to Discuss Regional Market Dynamics and Trends
Apr 16, 2008
CMO Council to Launch New Chapter in Africa
Regional Expansion by Influential Peer-Powered Global Network Spearheaded by Bizcommunity.com from South Africa, the Country Leading African Growth.Apr 14, 2008
Marketers are Flying Blind When it Comes to Leveraging Customer Data and Analytics, Reports the CMO Council
Lack of Customer Data Sharing, Integration and Insight is Impacting Competitiveness, Retention Rates, Revenue and Profitability.Mar 4, 2008
New CMO Council Study Finds Personalized Communication Programs Still Under-Utilized and Under-Tested
About Half of CMOs Report Having OnlyJan 10, 2008
Technology Marketers Challenged to Reorganize Around Customers
CMO Council Study Finds Customer Affinity Is New Measure of Marketing Effectiveness; Vendors Struggle to Establish Customer-Centric Business PracticesJan 2, 2008
CMO Council To Give The Channel A Peer-Powered Voice To Optimize Performance And Relationships
Channel Performance Board Launches with Release of New Research Initiative to Assess the State of Vendor / Dealer Channel RelationshipsNov 26, 2007
AT&T, Allstate, Farmers, Nortel, And Oracle Executives Address Pressing Strategic Marketing Issues At CMO Summit
Two Dynamic Headline Sessions to Address Power of Analytics and Rethinking Global Marketing Operational ModelsNov 19, 2007