Press Releases

Apr 15, 2009

ONLY VISIONARY CUSTOMER-CENTRIC LEADERS NEED APPLY

CMO Council Members Unravel the Core DNA of a CMO

More

Mar 17, 2009

Marketers Sharpen Pencils and Focus in '09; Budgets Holding Up But Performance, Efficiency and Insight are Key Mandates

CMO Council's Marketing Outlook '09 Report Reveals Retaining and Training of Key Staff Critical in New Digital World; Limited Agency Turnover and Changes Are Planned

More

Mar 16, 2009

Milestone Thought Leadership Campaign Launches to Help Service Providers Exceed Customer Expectations Via Improved Management of the Customer Experience

CMO Council's New Customer Experience Board Initiative to Drive Best Practices for Delivering on Brand Promises and User Satisfaction Levels

More

Feb 23, 2009

Global Marketing is Today's Most Complex and Challenged Busines Operational Unit, Says CMO Council Report

Marketers, Challenged by Change-Adverse Cultures and Lack of Cross-Functional Automation, are Tasked to Repair Fragmented Operations that Constrain Go-To-Market Efficiency and Effective Customer Engag

More

Jan 26, 2009

Companies Missing Big Opportunity to Turn Customer Pain into Competitive Gain, Says CMO Council Report

Study Implores Marketers to Drive Major Changes in How Companies Measure and Optimize Customer Experience and Advocacy; Critical Need To Improve Listening and Responsiveness Across Organizations

More

Jan 6, 2009

Reinvent Mobile Conducts Milestone

CMO Council and Phoenix Technologies Ltd. Lead Mobile Computer Industry Initiative to Co-Innovate and Engage with a Global Community of Technology Users

More

Dec 17, 2008

CMO Council Research Finds 80-20 Rule Obsolete: Today's Consumer Products Market is Anything But Mass

Shoppergraphic Data Highlights Need to Identify and Engage

More

Dec 16, 2008

Malware and 'Malicious Intent' Most Prevalent Cyber Threats; Seniors Main Targets of Fraud

Bytecrime.org Complaints Shows Cyber-Seniors Are Primary Targets of Online Fraud; New Slam the Online Holiday Scam Initiative to Raise Awareness

More

Dec 8, 2008

Full Revenue Potential of Customers Not Being Realized, Report 76 Percent of Marketers

CMO Council Study Shows How Marketers Are Mapping New Routes To Revenue In '09; Better Customer Data Integration and Analytics Seen as Critical to Revenue-Generating Strategies and Marketing Efficie

More

Nov 10, 2008

Groundbreaking Industry/User Co-Innovation Campaign Launches Around Mobile Computing

Reinvent Mobile Initiative to Give Millions of Mobile Computer Users More Say in What Technologies and Designs Come to Market

More

Oct 9, 2008

New Research by CMO Council Reveals Companies are Failing to Realize Customer Revenue Potential

CMO Council Unveils Preliminary Findings of New Study on Maximizing Routes to Revenue

More

Sep 29, 2008

Home Depot Tops CMO Council's Audit of Customer Experience; New Study of 25 Brands Highlights Inconsistencies in Content and Touch Points

Companies Need To Unify Multiple Channels of Engagement and Ensure Consistent Messaging and Content Delivery in a Challenged and Consolidating Market, Says CMO Council Study

More

Sep 15, 2008

CMO Council Seeks Corporate Help for American Red Cross Hurricane Relief

CMO Council members and marketers can lend valuable and timely assistance to this emergency fundraising campaign

More

Sep 9, 2008

Donovan Neale-May, Executive Director of CMO Council, Confirmed as Keynote Speaker at PODi AppForum

Neale-May will share insights into the minds of C-level marketers who drive personalized marketing initiatives

More

Aug 12, 2008

CMO Council Releases Best Practice Report on Ways to Bridge and Bind Global Sales and Marketing Teams

90-Page Report Based On Multi-National Engagement and Invention Sessions With 100 Senior Executives in New York, London, Paris, Sao Paulo, Sydney and Silicon Valley

More

Aug 12, 2008

CMO Council Convenes Meeting of Africa Advisory Board in South Africa to Discuss Regional Issues and Challenges

The board will meet in Johannesburg to discuss marketing issues and challenges in Africa, topics around accessing global markets, and their areas of strategic marketing interest, thought leadership an

More

Aug 5, 2008

SAP Global Head of CRM Marketing to Kick Off CMO Summit as Elite Meet to Map New Routes to Revenue

Author and SAP CMO (Germany) Dr. Ralf Strauss Announced as Keynote Speaker 2008 CMO Council Summit; Summit Theme to Analyze, Evaluate and Pursue New Revenue Sources, Segments and Strategies.

More

Jul 22, 2008

Unifying Sales and Marketing Still a Challenge for Many Companies, Reports CMO Council

New Study Shows Only 40 Percent Have Formal Programs, Systems and Processes to Integrate and Align Critical Sales and Marketing Functions.

More

Jul 16, 2008

Adding Dimension to Customer Retention Webcast a Success

With over 185 guests in attendance, the webcast was a hive of questions and marketing insight. Exciting presentations by three panelists ensued.

More