Press Releases

Oct 30, 2006

CMO Council Holds Inaugural Asia Pacific Event

CMO Council Asia Pacific


Oct 11, 2006

McGruff the Crime Dog Calls for Mass Immunization of America's Computers to Combat Cyber Crime

Broad-based Industry Coalition Backs Up McGruff with Web Site, Tips, Tools and Techniques Designed to Protect Kids and Families from Cyber Crooks, Predators and Other Online Threats and


Oct 4, 2006

New Study Challenges Marketing Executives to Make Security an Integral Component of Brand Trust

Comprehensive CMO Council Report Offers Marketers and Business Executives Real-World Examples and More than 50 Best Practices for Security Breach Crisis Containment and Preservation of Brand Trust


Sep 18, 2006

New Research Highlights Growing Impact of Security on Corporate Brands and Business Performance

CMO Council Study Measures Increasing Security Concerns Across Customers, Corporate Executives, Marketers and Media, but Finds Companies Too Slow in Adopting Best Practices for Crisis Containment and


Sep 12, 2006

Take a Bite Out of Cyber Crime Campaign

Top Brands and Media Form Coalition to Generate Broad Public Awareness of Information Security Issues Via TV, Radio, Print, P-O-S and the Web


Sep 7, 2006

Chief Marketing Officer (CMO) Council to Launch Extensive Marketing Performance Measurement Certificate Program

Mastering MPMT Program Combines Independent Online Study with Validation of Marketing Measurement Expertise


Sep 5, 2006

The Power Of Engagement: A Look into the National Hockey League's Power-Play on Marketing and Messaging Plans to Strengthen Valued Sports Franchise

CMO Summit Keynote by Karen Durkin, NHL's Top Brand Exec To Reveal Winning Strategies on How to Recover and Grow Fan Following; 300 Top Marketers Gather for Networking and Knowledge Exchange


Aug 22, 2006

Gaining Channel Mind Share to Improve Market Share Key Topic at 2006 CMO Council Summit

Prelude to Main Summit Event to Reveal Innovative Channel Marketing Strategies; 300 Top Marketers Gather for Networking and Knowledge Exchange


Aug 8, 2006

Attention Marketers of All Ages: Ringling Bros. SVP Takes Center Ring to Present Refreshed Branding Strategies For Greatest Show on Earth

CMO Summit Keynote by Feld Entertainment Exec Profiles One of America's Most Enduring Brands; 300 Top Marketers Gather for Networking and Knowledge Exchange


Aug 7, 2006

Consumer Concerns over Information Security on the Rise, CMO Council Study Finds

Consumers Beginning to Take Security Stand; Could Cause Erosion in Brand Trust


Jul 12, 2006

Accela Communications, CMO Council, MITX and BIMA Produce Webcast to Help Marketers Improve Customer Engagement Online

Forrester Analyst Leads Discussion on How to Present Content to Consumers, Along with Best Practices and Tactics for Using Rich Media.