CMO Council's Strategic Interest Group: The CMO-CIO Alignment Imperative

Program Overview

CMO-CIO Alignment Imperative

Driving Revenue Through Customer Relevance Aligning the CMO and CIO to Achieve Agile Intelligent Marketing

Driving Revenue Through Customer Relevance Aligning the CMO and CIO to Achieve Agile Intelligent Marketing. The Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network, in partnership with Accenture, has launched a new campaign focused on critical alignment and partnership between the role of the CMO and the Chief Information Officer (CIO). The thought leadership initiative will delve into issues, challenges, and the wealth of opportunity that lies in the alignment of technology and marketing in order to deliver an optimized, relevant customer experience.


Curated Facts & Stats

Businesses are 67% better at closing deals when sales and marketing work together.

Source: Adobe

More than one-third of marketers said they view the CMO-CIO partnership as strategic.

Source: ClickZ

Only 44% of companies have formally agreed on the definition of a qualified lead between sales and marketing.

Source: Adobe

In the year ahead, 28% of marketers stated that they would like to align the marketing and sales teams.

Companies with aligned sales and marketing teams experience 38% higher sales win rates as well as 36% higher customer retention rates.

Source: MarketingProfs

Only 34% of companies that work fully remote reported great alignment between teams, compared to 43% and 44% of respondents who are back in the office or working under a hybrid model, respectively.

Source: MarTech Series

When an organization's sales, marketing, and product functions are aligned, that organization achieves 19% faster revenue growth and 15% higher profitability.

Source: Entrepreneur

It’s estimated that misalignment can cost organizations 10% or more in annual revenue.

Source: Forbes

CMOs in 'very effective' relationships with IT use an average of two innovation techniques, compared to 1.2 for CMOs in 'effective' relationships.

Source: Media Update

69% of CMOs had a ‘very effective’ IT relationship and a multi-year strategic martech plan to boot, a further 29% were classed as merely ‘effective’.

Source: The Drum


Curated Reading

Program Themes

  • CMO - CIO Alignment
  • MarTech Trends

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