Interviews

Hear it straight from the mouth of
marketers. Check out our engaging
Q&As with marketing experts.
Interested in getting interviewed
and sharing your insights?

Reach out to content@cmocouncil.org

Get to Know

Priscila Pizano

Head of Marketing
General Mills, Brazil

Consumers are adding channels to purchasing habits, so brands must have omnichannel strategies. More

Executive Perspective

Vashti Brotherhood

President
Incenter Marketing

CEO strategies for marketing in an uncertain economy must include using marketing to build brand. More

Executive Perspective

Warren Brett

Cluster Executive, SEA Region
Smollan

Activations in Africa amplify brand opportunity based on target market and shopping behaviors. More

Get to Know

Elizabeth Lee Ming

Head of Marketing
Red & Yellow Creative School of Business

Creativity is the most important skill to have in marketing. It can guarantee job security. More

Executive Perspective

Samantha Fay

SVP Global Brand Strategy
Guinness World Records

Samantha Fay shares what it means to be memorable in today's fast-paced marketing world and how even a 60-year-old company like Guinness World Records can thrive on social media. More