Interviews

Hear it straight from the mouth of
marketers. Check out our engaging
Q&As with marketing experts.
Interested in getting interviewed
and sharing your insights?

Reach out to content@cmocouncil.org

Executive Perspective

Frank Carvalho

CMO, Foap

The creator economy has gained significant momentum in recent years, creating brand opportunities. More

Executive Perspective

Kim Skildum-Reid

Author and Expert, Power Sponsorship

What Every CMO Needs to Know About Sponsorship Marketing. An in-depth Q+A with one of the worlds leading sponsorship mavens. More

Get to Know

Judy Gounden

CMO, Evago Group

Navigate your world so that sufficient probability for change is part of your decision making. More

Executive Perspective

Vivek Kumar

Chief Marketing & Fundraising Director, World Wide Fund for Nature (Singapore)

Climate change is real. Now marketers need to make their green marketing real too. More

Get to Know

Grant Macpherson

CMO, KFC Africa

Stop planning for the worst-case scenario - now is the time to embrace risk and take big swings. More

Get to Know

Amy Martin Ziegenfuss

Chief Marketing Officer, Carnival Cruise Line

Connect authentically with your customers as a brand to take your relationship with them even deeper. More

Get to Know

Andra Nel

Marketing Manager, Brand & Purpose, KFC South Africa

Sustainability impact can only be ensured when you have collective ownership from all stakeholders. More

Get to Know

Beverley D'Cruz

General Manager, Pizza Hut Middle East & Pakistan

Prepare for a future where ESG will be our biggest relevance play - disruptive brands create change. More

Get to Know

George Paige

Global Head of Brand, Etihad Airways

The enhancements with AI in our creative functions will increase the pace our teams can operate at. More

Get to Know

Bronwyn Powell

CEO, Australian Marketing Institute

Nation branding provides outbound businesses with a strong foundation to leverage country-of-origin identity. More

Get to Know

Priscila Pizano

Head of Marketing, General Mills, Brazil

Consumers are adding channels to purchasing habits, so brands must have omnichannel strategies. More

Executive Perspective

Vashti Brotherhood

President, Incenter Marketing

CEO strategies for marketing in an uncertain economy must include using marketing to build brand. More

Executive Perspective

Warren Brett

Cluster Executive, SEA Region, Smollan

Activations in Africa amplify brand opportunity based on target market and shopping behaviors. More

Interview

Elizabeth Lee Ming

Head of Marketing, Red & Yellow Creative School of Business

Creativity is the most important skill to have in marketing. It can guarantee job security. More

Executive Perspective

Samantha Fay

SVP Global Brand Strategy, Guinness World Records

Samantha Fay shares what it means to be memorable in today's fast-paced marketing world and how even a 60-year-old company like Guinness World Records can thrive on social media. More