Executive Perspective

Kim Skildum-Reid

Author and Expert, Power Sponsorship

What Every CMO Needs to Know About Sponsorship Marketing. An in-depth Q+A with one of the worlds leading sponsorship mavens. More

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Nik Keane

Head of Marketing, Stoli Group

Consumer confidence is fragile and there's a risk of joining the race to the bottom to prop up sales. More

Executive Perspective

Kathryn Sakalis

Marketing Consultant, Thinkworx

There is a renewed focus on optimizing customer conversions, as budgets remain stretched. More

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Matt Taylor

CMO: Enterprise Clients & Innovation, AON

The acceleration of technology, specifically AI and Generative AI, is a challenge for marketers. More

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Amy Martin Ziegenfuss

Chief Marketing Officer, Carnival Cruise Line

Connect authentically with your customers as a brand to take your relationship with them even deeper. More

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Andra Nel

Marketing Manager, Brand & Purpose, KFC South Africa

Sustainability impact can only be ensured when you have collective ownership from all stakeholders. More

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Beverley D'Cruz

General Manager, Pizza Hut Middle East & Pakistan

Prepare for a future where ESG will be our biggest relevance play - disruptive brands create change. More

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Priscila Pizano

Head of Marketing, General Mills, Brazil

Consumers are adding channels to purchasing habits, so brands must have omnichannel strategies. More

Interview

Mark Simoncelli

Senior Vice President, Americas Consulting, Frost & Sullivan

Mark Simoncelli shares his perspectives on growth and the opportunities organizations must seize in order to achieve it.  More

Interview

Sonesh Shah

Vice President of Brand Marketing and Digital , Robert Bosch Tool Corporation

The Robert Bosch Tool Corporation in North America is a leader in the design, manufacture and sale of power tools and accessories. Sonesh Shah, Vice President of Brand Marketing and Digital at the Robert Bosch Tool Corporation, explains that his role in e-commerce and digital marketing has evolved More

Interview

David Roman

Chief Marketing Officer, Lenovo

With more than 50,000 employees and $43 billion in global sales across 160 countries, Lenovo is a global leader in providing innovative consumer, commercial and data center technology. As the CMO, David Roman says that creating a customer-first culture is a top priority for the brand. Roman believ More

Interview

Allison Giorgio

Vice President of Marketing , PUMA North America

Allison Giorgio, Vice President of Brand Marketing for PUMA North America, seeks to take digital innovation to the next level in 2018 to power their increasing focus on e-commerce opportunities. Giorgio says the online marketplace is one of the most fascinating spaces today from both a business and More

Interview

Brett Townsend

Head of North America Insights , Electrolux

Electrolux is a global leader in the appliance industry, selling more than 60 million household and professional products in more than 150 markets every year. As the Head of North America Insights, Brett Townsend is responsible for providing transformative consumer insights to drive business decisi More

Interview

Gregory Butz

Vice President of Marketing Communications , Serta Simmons Bedding

Serta Simmons is the No. 1 mattress manufacturer in the U.S. and a leading brand around the globe. Gregory Butz, Vice President of Marketing Communications, is charged with leading integrated communications across traditional and digital marketing, PR, eCommerce, shopper marketing and customer supp More

Interview

Peter Brinkman

Senior General Manager of Corporate Marketing, Casio America

Casio America, Inc., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Senior General Manager of Corporate Marketing, Peter Brinkman, believes that the role of eCommerce and the many More