Left Behind In Digital Times
January 19, 2022 by Tom Kaneshige
Digital marketing tactics are essential to modern marketing. Problem is, many local businesses lack digital marketing strategy, planning and execution. More >
Gaining Lift From the Consumer Shift
Insights into Buying Behavior During Covid and Beyond
Humanize + Optimize The Way You Recognize Every Customer + Contact
Using Frictionless Biometrics Across All Channels of Engagement
Authentication Frustration
How Companies Lose Customers in The Digital Age
Nov 18, 2021
Shopper Spending Patterns Throughout Covid Pandemic Underscore the Resilience and Agility of U.S. Consumers, Says CMO Council Report
Lagging Consumer Sectors Like Travel, Hospitality, Clothing and Department Stores Staging a Comeback This Holiday Season More
Nov 1, 2021
NEW REPORT HIGHLIGHTS URGENT NEED FOR ORGANIZATIONS TO EMBRACE BIOMETRICS TO SIMPLIFY CUSTOMER ACCESS AND ID
Consumer Defection Growing Issue for Brands as Authentication Frustration Grows and Digital Experiences Multiply Across All Channels of Engagement and Customer Help More
Oct 12, 2021
High Levels of Frustration Over Identity Authentication Turning Consumers Away from Brands, New Survey Shows
Consumers Overwhelmingly Prefer to Do Business with Companies that Make Authentication Both Simple and Safe, According to Survey of 2,000 Consumers by the BPI Network and CMO Council More
PROGRAM
Revenue Gain From The Local Demand Chain
This thought leadership initiative provides commentary and assessment of go-to-market channel conditions, complexities, and challenges across multiple industry sectors in North America. It will review market dynamics and changes in different go-to-market (GTM) models. This includes distributors, wholesalers, owned and operated stores, retail locations, branches, dealers, agents, franchisees, field... More
PROGRAM
Next-Gen Event: Optimized For Outcomes
Much more than a reset, CMOs have a golden opportunity to reimagine their event channel strategy and become more agile, predictive and successful. Next-gen events can drive depth and breadth of customer engagement leading to better brand awareness, lead generation, retention and loyalty. Today, there’s an opportunity to break down siloed thinking in event strategy, teams and technology. Thi... More
CMO Council in the News
