Rating the State of Consumer Supply Chains
CMO Council research conducted in 2022, in partnership with BrandMuscle, examines the...
Data, Analytics & Insights For The Modern Marketer
Nov 8, 2022
Recent Study Commissioned by Attabotics Finds 96% of Industry Survey Respondents See a Major Need to Rebuild Supply and Delivery Capabilities to Meet Growing Customer Expectations More
Oct 18, 2022
New CMO Council Research Reveals a National Marketing Blind Spot in Local Partner Marketing Performance More
Jul 12, 2022
New CMO Council Research Reveals High-Velocity Data Marketing Shortcomings in Data Access, Adaptability, Agility and AI Pervasiveness More
Advisory Board Meeting
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Asia's leading Summit for Programmatic Advertising and Media Leaders.
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Are you ready to get ahead? The best data marketers excel at assessing always-on insights, closing the gap from data to action, and creating adaptable and
It’s no secret that the last few years have upended the way customers want to interact with companies. They’ve got higher expectations, bigger demands and about a million more choices if one brand doesn’t deliver. And who can blame them? After all, you’re a consumer too, and want exactly the same things: An easy digital self-service experience. Seamless escalation to a ... More
Only three out of 10 marketing leaders are really confident that their data engine can keep them ahead of sudden disruptions in markets, customer behavior and world events. For marketers facing a steep data marketing maturity curve, much work lies ahead. Our program examines the challenges marketing leaders have to overcome in order to realize marketing’s full data potential. These range fro... More
