Data, Analytics & Insights For The Modern Marketer
Using Digital Transformation to Power Partner + Field Marketing Performance
Aligning Strategy, Teams and Tech for Success in a New Era of Events
Feb 1, 2022
New research conducted in partnership with Cvent shows that more companies are looking to Align Strategy, Teams and Tech to Drive Deeper Customer Engagement More
Nov 18, 2021
Lagging Consumer Sectors Like Travel, Hospitality, Clothing and Department Stores Staging a Comeback This Holiday Season More
Webinar
Digital marketers, do you feel like you're seeing the fruits of your labor?
This thought leadership initiative provides commentary and assessment of go-to-market channel conditions, complexities, and challenges across multiple industry sectors in North America. It will review market dynamics and changes in different go-to-market (GTM) models. This includes distributors, wholesalers, owned and operated stores, retail locations, branches, dealers, agents, franchisees, field... More
Only three out of 10 marketing leaders are really confident that their data engine can keep them ahead of sudden disruptions in markets, customer behavior and world events. For marketers facing a steep data marketing maturity curve, much work lies ahead. Our program examines the challenges marketing leaders have to overcome in order to realize marketing’s full data potential. These range fro... More
