Digital innovation at the point of transaction is transforming America’s 200,000 drive-thru...
Fueling Martech Innovation Through AI
Bringing Precision, Predictability and Performance to Customer Targeting, Outreach and Conversion
Jun 19, 2024
New Thought Leadership Brief Maps New AI-Driven Innovations to Uplift Customer Engagement at over 200,000 Drive-Thru Locations Nationwide More
May 21, 2024
CMO Council Study Reveals Growing Adoption of Emerging Technologies to Increase Productivity and Deliver Better Consumer Experiences More
May 7, 2024
Thought Leadership Initiative Will Map and Model the New Imperative for QSR AI-Driven Engagement More
The Chief Marketing Officer (CMO) Council is teaming with WM America and leading B2B account-based marketing experts for the development of a certified Lead Evaluation and Assurance Process (LEAP) that brings new levels of success, transparency, accountability and reliability to prospect verification, validation and sales conversion. The best practice model will key off technology transform... More
Today’s increasingly complex, distributed and digitally-driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. Marketing process improvement, efficiency and yield is directly tied to more effective use of budget, automation, processes, front-office partnerships, data... More
