CMO COUNCIL SUBSCRIPTIONS
HIGHLIGHTS
Report

Turn Up The Volume

In order to further customer experience strategies, marketers must implement strategic customer voice listening initiatives. Yet according to a survey of over 160 senior corporate marketers across Europe, while marketers are listening, they are not hearing the voice of the customer. ... More

Bringing a Human Voice to Customer Choice

Rededicating Marketing to Serve the People in Front of the Data

Customer Value Creation From Live Data Interpretation

Using Real-Time Insights to Understand the Digital Life of Telco Subscribers, Fulfill Unmet Needs, and Realize Revenue Growth Opportunities

The CMO's Growth Driving Playbook

This Growth Driver’s Playbook highlights the five key plays all CMOs need...

Feb 26, 2019

CHIEF MARKETERS WORRY CUSTOMER DATA SCIENCE RELIANCE MIGHT DETRACT FROM A HUMANIZED BRAND EXPERIENCE

CMO Council Research Lists Amazon, Starbucks and Apple as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advantage; Issues Call to Action for Brands to Identify Micro-Moments of Opportunity to Further “Human” Relationships More

Jan 29, 2019

TELCO MARKETERS REPORT BIG APPETITE FOR LIVE DATA INSIGHTS TO ADD CUSTOMER VALUE AND MORE RELEVANT DIGITAL SERVICES

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer Experience and Revenue Growth More

Jan 23, 2019

GLOBALFLUENCY TEAMS WITH AI LEADER AGGREGAGE TO BRING CUSTOMIZED CONTENT CURATION AT SCALE TO ITS GLOBAL EXECUTIVE AFFINITY NETWORKS

CMO Council Partners with B2B Marketing Zone and BPI Network Links with Business Innovation Brief to Offer Members Personalized, Relevant On-Demand Knowledge More

Webinar Asset

Webcast

MAR
28

Are We Prepared to Achieve Digital Transformation?

Join our webinar with Microsoft as we discuss and share best practices around turning transformation from aspiration to application to profitable realization.

2019-03-28 10:00:00 2019-03-28 11:00:00 America/Los_Angeles Are We Prepared to Achieve Digital Transformation? Join our webinar with Microsoft as we discuss and share best practices around turning transformation from aspiration to application to profitable realization. CMO Council cmoteam@cmocouncil.org
  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Chief Marketing Officer
    South African Airways

    CMO Council in the News

    How to streamline marketing localization in 7 steps

    ClickZ

    Localization is a crucial piece of a larger personalization effort. A CMO Council study found that 63% of marketers are unsatisfied with their localization efforts, yet 75% are allocating le ... More

    How Streaming Provides Advantages and Instills Trust, Pulling From Both Traditional and Digital Advertising

    AdWeek

    According to CMO Council study, 78 percent of brand marketers said they've been negatively impacted by unintended assocaitions with objectionable content. With streaming music and podcasts on the rise ... More

    Executive Appointments

    SABRA

    Jason Levine

    Chief Marketing Officer

    WING STOP

    Maurice Cooper

    Chief Growth Officer and Experience officer

    CATHOLIC HEALTH SERVICES

    Joseph Carofano

    Senior Vice president for Strategy and Chief Marketing Officer

    WGBH

    Tina Cassidy

    Chief Marketing Officer