HIGHLIGHTS

Empowering the Data-Driven Customer Strategy

Addressing Customer Engagement From the Foundation Up

Strategy 2017

Are You Asking the Right Questions to Get Customer Experience Right?

Mind the Gap

Outlining Key Actions Marketers Can Employ Across Their Teams to Achieve True Customer Experience Success

Mar 16, 2017

INNOVATION OF THINGS PUSHES CHIEF MARKETERS TO EVOLVE

Cover Story in Latest Issue of CMO Council eJournal Highlights Challenges and Benefits Facing Marketers Looking to Effectively Leverage IoT in Their Product and Service Offerings More

Mar 21, 2017

GAPS AND FRAGMENTATION PLAGUE MARKETERS LOOKING TO DELIVER SEAMLESS ENGAGEMENTS TO CONNECTED CUSTOMERS

New CMO Council Study Finds Strategy and Execution Gap Widens; Engagement and Data Systems Lag as Omni-Channel Customers Look for More Connected Experiences More

Dec 13, 2016

CHIEF MARKETERS NOT SATISFIED WITH STATE OF OMNI-CHANNEL ENGAGEMENT

New CMO Council Report Reveals Marketers Plan to Focus on Online-Offline Connected Experiences in 2017 More

Dinner Dialogue

MAR
28

Empowering the Data-Driven Customer Strategy (Boston)

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue centered around the needs, requirements and challenges marketers face. 

2017-03-28 18:30:00 2017-03-28 19:30:00 America/New_York Empowering the Data-Driven Customer Strategy (Boston) Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue centered around the needs, requirements and challenges marketers face.  Boston, MA CMO Council cmoteam@cmocouncil.org

Dinner Dialogue

MAR
30

Empowering the Data-Driven Customer Strategy (London)

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue around the needs, requirements, and challenges marketers face.

2017-03-30 18:30:00 2017-03-30 19:30:00 Europe/London Empowering the Data-Driven Customer Strategy (London) Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue around the needs, requirements, and challenges marketers face. London CMO Council cmoteam@cmocouncil.org

Dinner Dialogue

APR
19

Context, Commerce + Customer: Best Practices to Exceed Expectations (Amsterdam)

According to new research from the CMO Council, customers have simple expectations when it comes to customer experience.

2017-04-19 18:30:00 2017-04-19 19:30:00 Europe/Amsterdam Context, Commerce + Customer: Best Practices to Exceed Expectations (Amsterdam) According to new research from the CMO Council, customers have simple expectations when it comes to customer experience. Amsterdam CMO Council cmoteam@cmocouncil.org

Partner Event

APR
25

The Marketing Nation Summit

Keynotes from James Corden, Tony Award-Winning performer, and host of “The Late Late Show” on CBS, and Grammy Award-winning musician and actress, Queen Latifah.

2017-04-25 16:00:00 2017-04-25 17:00:00 The Marketing Nation Summit Keynotes from James Corden, Tony Award-Winning performer, and host of “The Late Late Show” on CBS, and Grammy Award-winning musician and actress, Queen Latifah. San Francisco, CA CMO Council cmoteam@cmocouncil.org
  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    What's Driving CMO Churn?

    Chief Marketer

    The growth of companies that market products to consumers is strikingly anemic compared to the mountains of dollars spent on marketing and advertising. ... More

    Gaps & Fragmentation Plague Marketers Looking to Deliver Seamless Engagements To Customers, CMO Council Study Finds

    Bulldog Reporter

    Even though today’s omnichannel customers are more connected than ever before, many companies are failing to keep pace with their expectations for frictionless experiences, despite the multitude ... More

    Executive Appointments

    WISHFIN

    Reem Saied

    Chief Marketing Officer

    FIFTH THIRD BANK

    Matthew Jauchius

    Executive Vice President and Chief Marketing Officer

    MULTILOTTO

    Natalie Harrison

    Chief Marketing Officer

    HIAB

    Nikolaus Scheurer

    Vice President of Marketing and Communications