HIGHLIGHTS

Strategy 2017

Are You Asking the Right Questions to Get Customer Experience Right?

Mind the Gap

Outlining Key Actions Marketers Can Employ Across Their Teams to Achieve True Customer Experience Success

Connected Interaction to Power Brand Attraction

How Marketing Is Transforming to Create More Connected Customer Engagements

Dec 13, 2016

CHIEF MARKETERS NOT SATISFIED WITH STATE OF OMNI-CHANNEL ENGAGEMENT

New CMO Council Report Reveals Marketers Plan to Focus on Online-Offline Connected Experiences in 2017 More

Dec 6, 2016

REVENUE GROWTH TOP DELIVERABLE FOR CHIEF MARKETERS IN 2017

Lack of Focus on Critical Analytics and Strategies for Greater Value and Return Could Challenge Success, Reveals New CMO Council Study With Deloitte More

Sep 30, 2016

CHIEF MARKETERS CHALLENGED TO GROW OR PUSHED TO GO

Cover Story in Latest Issue of CMO Council eJournal Highlights Steps CMOs Are Taking to Become Change Agents, Growth Drivers and Customer Experience Champions More

  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    How the Role of the CMO Is Changing

    MarketingProfs

    Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte. ... More

    Chief Marketers Struggle With Omni-Channel Alignment: Study

    CXOToday.com

    Marketers are struggling to deliver on the big promise of true omni-channel alignment across both digital and physical worlds, according to a study by the Chief Marketing Officer (CMO) Council. ... More

    Executive Appointments

    AIRTEL

    Raj Pudipeddi

    Chief Marketing Officer

    TARGET

    Rick Gomez

    Chief Marketing Officer

    CAPTAIN D'S

    Bob Kraut

    Chief Marketing Officer

    CELEBRITY CRUISES

    Apple Woo

    Head of Marketing and Sales