Interviews

Hear it straight from the mouth of
marketers. Check out our engaging
Q&As with marketing experts.
Interested in getting interviewed
and sharing your insights?

Reach out to content@cmocouncil.org

Get to Know

Christine Heckart

Chairman CMO Council Advisory Board, Founder & CEO, Xapa World

Great CMOs mirror the CEO in their understanding of, and impact on, the success of the business.  More

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David Gould

Chief Customer Officer, EncompaaS

To harness the power of GenAI, companies must manage and secure the content for those answers. More

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Arash Behijo

Group Chief Marketing Officer, Goldiran

The significant market shifts facing marketers currently. More

Executive Perspective

Judy Gounden

Global Communications Officer, CMO Council Advisory Board: Africa

Marketing must manage the rate at which AI change is happening within organizations. More

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Celeste Thomas

Director - Head of Marketing OTC, Cipla South Africa

Authentic brands are built on a solid foundation of clear brand substance – rooted in purpose. More

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Su-Ann Badenhorst

Marketing Lead, Deloitte Africa

Technology, and more specifically Generative AI, has taught us that we can never get too comfortable. More

Executive Perspective

Helena Mah

Fractional CMO, Drop of Milk

It's crucial for CMOs to understand the waves of change hitting us and how to harness them. More

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Kimberly Warne

Senior Vice President & CMO, Wesco

Marketing success is about embracing disruption and helping your customers navigate to growth. More

Executive Perspective

Hussein Dajani

Partner and CMO, Deloitte Digital Middle East

Despite collective efforts to sculpt a more inclusive and equitable society, some sectors fall short. More

Executive Perspective

Frank Carvalho

CMO, Foap

The creator economy has gained significant momentum in recent years, creating brand opportunities. More

Executive Perspective

Kim Skildum-Reid

Author and Expert, Power Sponsorship

What Every CMO Needs to Know About Sponsorship Marketing. An in-depth Q+A with one of the worlds leading sponsorship mavens. More

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Judy Gounden

CMO, Evago Group

Navigate your world so that sufficient probability for change is part of your decision making. More

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Nik Keane

Head of Marketing, Stoli Group

Consumer confidence is fragile and there's a risk of joining the race to the bottom to prop up sales. More

Executive Perspective

Kathryn Sakalis

Marketing Consultant, Thinkworx

There is a renewed focus on optimizing customer conversions, as budgets remain stretched. More

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Anood Haddad

Head of Marketing & Research, MEA, JLL

Effective collaboration with different lines of business and management peers provides results. More

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Devendra Shivhare

Director: Marketing Technology, Coca-Cola Company

Delivering innovative solutions that resonate with both clients and consumers. More

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Matt Taylor

CMO: Enterprise Clients & Innovation, AON

The acceleration of technology, specifically AI and Generative AI, is a challenge for marketers. More

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Grant Macpherson

CMO, KFC Africa

Stop planning for the worst-case scenario - now is the time to embrace risk and take big swings. More

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Amy Martin Ziegenfuss

Chief Marketing Officer, Carnival Cruise Line

Connect authentically with your customers as a brand to take your relationship with them even deeper. More

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Oghenerukevwe Toka

Marketing, Innovation & Category Leader, Nestlé Central & West Africa

The industry is grappling with maintaining affordability for consumers as tension increases between affordability, inflation, energy costs and raw materials. More

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Beverley D'Cruz

General Manager, Pizza Hut Middle East & Pakistan

Prepare for a future where ESG will be our biggest relevance play - disruptive brands create change. More

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George Paige

Global Head of Brand, Etihad Airways

The enhancements with AI in our creative functions will increase the pace our teams can operate at. More

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Bronwyn Powell

CEO, Australian Marketing Institute

Nation branding provides outbound businesses with a strong foundation to leverage country-of-origin identity. More

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Priscila Pizano

Head of Marketing, General Mills, Brazil

Consumers are adding channels to purchasing habits, so brands must have omnichannel strategies. More

Executive Perspective

Vashti Brotherhood

President, Incenter Marketing

CEO strategies for marketing in an uncertain economy must include using marketing to build brand. More

Executive Perspective

Cynthia Sener

Chatmeter President, Go-to-Market

How tech helps CMOs turn online chatter into local brand intel – if CMOs are willing to listen. More

Interview

Phani Nagarjuna

Founder & CEO, Nuevora

Serial high tech entrepreneur and President of the Harvard Business School of Northern California Phani Nagarjuna shares how HBS laid the foundation for his entrepreneurial success and his biggest takeaways from working in Silicon Valley More

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Evan Kent

Vice President, Integrated Marketing, Schneider Electric

Schneider Electric's U.S. arm took a page out of the mission-impossible playbook and created a seven-person cross-functional team. Their VP of Integrated Marketing shares how they pulled it off. More

Interview

Madeline Delianides

Former Head of Marketing Operations and Creative Production, The New York Times

Seasoned marketing technology leader Madeline Delianides shares where and how organizations must align to ensure success as marketing technologies evolve. More

Interview

Anita Brearton

Founder, CabinetM

Anita Brearton, Founder of CabinetM, shares how new technological advancements will play a critical role in customer engagement and marketing performance. More