Interviews

Hear it straight from the mouth of
marketers. Check out our engaging
Q&As with marketing experts.
Interested in getting interviewed
and sharing your insights?

Reach out to content@cmocouncil.org

Get to Know

Priscila Pizano

Head of Marketing, General Mills, Brazil

Consumers are adding channels to purchasing habits, so brands must have omnichannel strategies. More

Executive Perspective

Vashti Brotherhood

President, Incenter Marketing

CEO strategies for marketing in an uncertain economy must include using marketing to build brand. More

Get to Know

Elizabeth Lee Ming

Head of Marketing, Red & Yellow Creative School of Business

Creativity is the most important skill to have in marketing. It can guarantee job security. More

Executive Perspective

Cynthia Sener

Chatmeter President, Go-to-Market

How tech helps CMOs turn online chatter into local brand intel – if CMOs are willing to listen. More

Executive Perspective

Samantha Fay

SVP Global Brand Strategy, Guinness World Records

Samantha Fay shares what it means to be memorable in today's fast-paced marketing world and how even a 60-year-old company like Guinness World Records can thrive on social media. More

Interview

Susan Beermann

Chief Marketing Officer, Ellie Mae

Ellie Mae is a leading cloud-based platform for the mortgage finance industry, offering technology solutions that help enable mortgage lenders to originate loans quickly in order to help lower their overall origination costs, all while helping ensure the highest levels of compliance, quality and eff More

Interview

Simon Sproule

Chief Marketing Officer , Aston Martin

CMO of Aston Martin’s luxury sports cars, Simon Sproule, says that the company has had a turbulent history, with many years of pro t interlaced with years of loss, 2017 saw the highest unit sales in nine years, with profit growth of a quarter-billion pounds. A December acquisition of the AM Brands More