Executive Perspective

Samantha Fay

SVP Global Brand Strategy
Guinness World Records

Samantha Fay shares what it means to be memorable in today's fast-paced marketing world and how even a 60-year-old company like Guinness World Records can thrive on social media. More

Interview

Susan Beermann

Chief Marketing Officer
Ellie Mae

Ellie Mae is a leading cloud-based platform for the mortgage finance industry, offering technology solutions that help enable mortgage lenders to originate loans quickly in order to help lower their overall origination costs, all while helping ensure the highest levels of compliance, quality and eff More

Interview

Simon Sproule

Chief Marketing Officer
Aston Martin

CMO of Aston Martin’s luxury sports cars, Simon Sproule, says that the company has had a turbulent history, with many years of pro t interlaced with years of loss, 2017 saw the highest unit sales in nine years, with profit growth of a quarter-billion pounds. A December acquisition of the AM Brands More