Discussing Strategies for Omni-Channel Success in the Digital Age

Discussing Strategies for Omni-Channel Success in the Digital Age

Accelerating Decisions with Real-Time Data: Challenges, Opportunities, and Innovations

Connect with marketing peers to explore the benefits and challenges of delivering on the promise of digital execution and unified customer experiences.

Not sure how to navigate new consumer shifts and trends? Don't worry. Join us April 6th for our upcoming dinner dialogue in sponsorship with Uptempo!

Are your digital transformation strategies achieving the desired results? Connect with your marketing peers to see how you stack up.

Rethinking how we are putting social advertising to work.

Breaking down the leading practices of brands taking social advertising to new heights.

Attend our dinner in partnership with IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Attend our dinner in partnership with Harte Hanks as we discuss how customer voice is being elevated and brought back to power the marketing machine.

Attend our dinner in partnership with IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

The dinner’s discussion will center around a new call to action to shift thinking to more intentionally impact and build better relationships with customers.

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Join us along wtih SAP Hybris and Hootsuite in Paris to discuss the obstacles and the opportunity that organizations have in activating listening initiatives.

Join us along wtih SAP Hybris and Hootsuite in London to discuss the obstacles and the opportunity that organizations have in activating listening initiatives.

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Join us along  with SAP Hybris and Accenture in Amsterdam to discuss how the state of digital transformation is creating more opprtunities for marketers.

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Join us along  with SAP Hybris and Accenture in Stockholm to discuss how the state of digital transformation is creating more opprtunities for marketers.

Join us and IBM Watson in New York City to discuss how the shift toward the customer has necessitated innovation across data, analytics and operations.

The Chief Marketing Officer (CMO) Council is returning to New York City for an exclusive, complimentary dinner roundtable, and we invite you to join us on April 12, 2018, for an evening of lively discussion with your marketing peers.

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Join the CMO Council along with Marketo as we talk about owning the customer experience.

Join the CMO Council as we host our first dinner dialogue in Boston for 2018.

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

Join the CMO Council as we host our first dinner dialogue in Los Angeles for 2018.

Join the CMO Council as they host their first Dinner Dialogue in San Francisco for 2018.

Join the CMO Council, for an intimate roundtable dinner dialogue centered around the big goals and mandates marketers have for 2018.

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

Join the CMO Council for an intimate roundtable dinner as we return back to New York. 

Join us as we visit Chicago for the first time this year to talk about the responsiveness requirement.

Join the CMO Council along with Marketo as we talk about owning the customer experience.

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

Join us along with Vuble for dinner to talk about video performance, advertising placement and strategy shifting to get attention.

Join us in Toronto, for an intimate roundtable dinner as we revisit the conversation around the needs, requirements, and challenges marketers face in developing a solid foundation that will empower the data-driven customer.

Join us for a Luncheon in Amsterdam on October 4, 4017 to identify where gaps may exist in our strategies.

Join the CMO Council, in partnership with SAP and Accenture, at our upcoming dinner dialogue event being held on October 3, 2017, in Stockholm.

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue on July 26, 2017.

Join us as we identify where gaps may exist between our strategies to reach and engage customers and their intentions when it comes to crafting their own journeys.

According to new research from the CMO Council, customers have simple expectations when it comes to customer experience.

Join us as we identify where gaps may exist between our strategies to reach and engage customers and their intentions when it comes to crafting their own journeys.

Join us in San Francisco as we debate and discuss digital transformation, data and the impact of new innovations that promise to revolutionize the customer experience.

Join us in Atlanta as we debate and discuss digital transformation, data and the impact of new innovations that promise to revolutionize the customer experience.

Join us in New York City as we debate and discuss digital transformation, data and the impact of new innovations that promise to revolutionize the customer experience.

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue on June 13, 2017.

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue. 

Ad fraud, click fraud, poor inventory quality, kickbacks…all of these words are making headlines. 

According to new research from the CMO Council, customers have simple expectations when it comes to customer experience.

According to new research from the CMO Council, customers have simple expectations when it comes to customer experience.

According to new research from the CMO Council, customers have simple expectations when it comes to customer experience.

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue. 

As digital marketing continues to evolve, modern marketing executives face increasing pressure to engage the demanding consumer in the right channel at the right time.

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue around the needs, requirements, and challenges marketers face.

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue centered around the needs, requirements and challenges marketers face. 

According to new research from the CMO Council, customers have simple expectations when it comes to customer experience. 

Los Angeles, CA

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue centered around the needs, requirements and challenges marketers will face in developing this solid foundation that will empower the data-driven customer strategy.

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue centered around the needs, requirements and challenges marketers will face in developing this solid foundation that will empower the data-driven customer strategy.

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue centered around the needs, requirements and challenges marketers will face in developing this solid foundation that will empower the data-driven customer strategy.

Chicago

San Francisco

New York

Toronto

Toronto

Bay Area

New York

Berlin

Atlanta

Chicago

Mexico City

London

Amsterdam

Join the CMO Council as we discuss the new opportunities in business models, digital engagements and experiences including subscription services to recurring payments.

Dialogue around content, performance and the new conversations around delivery that must happen between marketing and IT.

Join the CMO Council for an exclusive executive roundtable focused on tackling marketing measurement challenges as a whole, but also how agile marketing measurement fuels the agile marketing engine.

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.

This roundtable event will focus on the critical next steps forward as brands take advantage of recent marketing technology investments and start advancing strategies in analytics, experience and customer journeys.

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.

The CMO Council, in partnership with Sysomos, will host an executive roundtable to gather subject matter experts and marketing peers to share best practices and insights around the shifting conversations of the customer and the opportunity marketing has to bolster business strategy.

For today’s digitally demanding customer, a rich, personalized customer experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. This leaves leading marketers to question where and how the next great evolution will happen…and whether their organizations are set up to leap ahead of the curve. In response, many organizations have turned to data storage solutions to help keep track of these changes, but this often leads to customer data being dispersed across multiple systems. Organizations now need business agility to leverage these insights from disparate sources of information to optimize the customer experience and capitalize on new opportunities ahead of their competitors.

At this interactive CMO Council executive roundtable dinner, we look to debate and discuss the state of the agile marketing organization and our ability to keep pace with the digitally demanding customer. We will be joined by Bill Borrelle, Pitney Bowes’ Senior Vice President of Brand Strategy and Integrated Marketing Communications, along with Jeff Goldberg, Marketing Leader for Customer Information Management, who will share an expert perspective around “The Age of the Left Brain in Marketing:  A CMO Toolkit to Understand Everything About the Customer in the Digital Era.” 

During dinner, we will explore such questions as:

• Can relevant stakeholders across sales, service and marketing leverage all of the data available to the organization?
• Does the front line know everything there is to know about the customer?
• What strategies, linkages and alignments will help make sales and marketing smarter?
• How can marketing deliver tangible business value in weeks and have the agility needed to support long-term change at the speed of business?

Marketing strategy mandates ebb and flow—from content marketing as a priority to the rise and questioning of big data—yet one mandate remains ever-constant across the C-suite and board-level view: customer revenue optimization. For organizations with decidedly digital commerce directions, the monetization picture can range from the sale of products to the monetization of content, resources or services.

Please join the CMO Council's executive roundtable where the focus of our conversation will be around the realities of transforming organizations, strategies and revenue models as well as developing winning strategies to emerge from the online revenue maze.

During dinner, we will explore such questions as: 

• From streaming video to subscription-based content feeds, marketers are identifying new products, but need the infrastructure to be able to quickly, easily and painlessly bring these revenue generators to market. Is your business ready to join the over-the-top content economy?
• The digital customer is not willing to wait, and the new millennial buyer will demand a frictionless and transparent digital experience. Is your organization’s customer experience scalable and ready to be automated?
• From content to products and services, every organization across B2B and B2C industries likely has a new product offering that is ripe for this new subscription-based, over-the-top market. The question becomes: is your organization ready to support this?

Digital content: marketer's best friend or worst enemy? With more and more digital content being published, syndicated, and distributed across numerous channels, content has to be configured and produced in multiple formats and delivery modes to attract the right attention, entice engagement, and acquire and grow relationships to encourage purchase and further word-of-mouth. 

The CMO Council’s upcoming dinner series, “Real Insight: Real Time,” will discuss how social media has evolved into a sophisticated treasure trove of insights, intelligence and influence, in addition to how marketers can tap into this power. 

The CMO Council’s upcoming dinner series, “Real Insight: Real Time,” will discuss how social media has evolved into a sophisticated treasure trove of insights, intelligence and influence, in addition to how marketers can tap into this power.

The CMO Council’s upcoming dinner series, “Real Insight: Real Time,” will discuss how social media has evolved into a sophisticated treasure trove of insights, intelligence and influence, in addition to how marketers can tap into this power. 

The CMO Council is hosting a dinner dialogue series across the Asia-Pacific, entitled "Digital X: Transforming Your Customers' Value Through True Omni-Channel Experiences." This executive event will feature an interactive dialogue focused on how leading-edge organizations are transforming their customers' value through true omni-channel experiences. An expert in marketing transformation, technology and data—Dermot McCutcheon, Regional Director, Customer Intelligence Centre of Excellence at SAS—will also join us as we discuss and debate where and how marketing must apply data, technology and processes to transform the business agenda.

The series will take place in the following cities:
Jakarta, Indonesia: Tuesday, May 13
Singapore: Thursday, May 15
Kuala Lumpur, Malaysia: Tuesday, May 20

For more information and to find out how you can reserve a seat, please contact Stephanie Rosenburg at srosenburg@cmocouncil.org or +1-408-677-5323.

In our latest thought leadership initiative, titled “Powering Routes to Revenue,” the CMO Council looks to explore where and how IT should be embraced to power new routes to revenue through software product development and increased digital customer engagement. During dinner, we will explore questions such as:

• Where does the business look to drive tangible results from product development and innovation?
• Does the organizational continuum support or detract from truly innovative approaches – and what roles do marketing and IT play in this?
• Where are leading companies looking to develop and sustain growth?

Please be our guest on Thursday, March 20, 2014, as the CMO Council hosts an interactive roundtable dinner. To request an invitation, please contact Nicole DeBalko at ndebalko@cmocouncil.org or 408.677.5322.

In our latest thought leadership initiative, titled “Content's Impact on Pre-Sales Intention,” the CMO Council looks to explore how online information sourcing and content sharing can influence group buying behavior in enterprise organizations.

Please be our guest on Tuesday, March 18, 2014, as the CMO Council hosts an interactive roundtable dinner. To request an invitation, please contact Nicole DeBalko at ndebalko@cmocouncil.org or 408.677.5322.

The CMO Council's upcoming dinner series, "Real Insight: Real Time," will discuss how social media has evolved into a sophisticated treasure trove of insights, intelligence and influence, in addition to how marketers can tap into this power.

The CMO Council's upcoming dinner series, "Real Insight: Real Time," will discuss how social media has evolved into a sophisticated treasure trove of insights, intelligence and influence, in addition to how marketers can tap into this power.

During dinner, we will explore questions such as:

• What does it mean to "listen at the speed of social?"
• How can marketers tap into the social influence channel to engage with and shape customer outcomes?
• What are leading companies doing to turn social feeds into real insights and leads?

Please be our guest on Wednesday, February 12, 2014, as the CMO Council hosts an interactive roundtable dinner. To request an invitation, please contact Stephanie Rosenburg at srosenburg@cmocouncil.org or 408.677.5323.

In our latest thought leadership initiative, titled “Powering Routes to Revenue,” the CMO Council looks to explore where and how IT should be embraced to power new routes to revenue through software product development and increased digital customer engagement. During dinner, we will explore questions such as:

• Where does the business look to drive tangible results from product development and innovation?
• Does the organizational continuum support or detract from truly innovative approaches – and what roles do marketing and IT play in this?
• Where are leading companies looking to develop and sustain growth?

Please be our guest on Tuesday, February 4, 2014, as the CMO Council hosts an interactive roundtable dinner. To request an invitation, please contact Nicole DeBalko at ndebalko@cmocouncil.org or 408.677.5322.

Welcome to the new paradigm of Customer to Business engagements. Gone are the days of Business to Business versus Business to Consumer strategies and industries. Today’s customer, regardless of industry, is looking to engage at their pace, at a time that is most convenient for them, and armed with the insights and intelligence they want through the channels and sources they trust.

To further delve into the impact of this era of consumer-to-business engagement, the CMO Council will host a series of executive roundtable dinner dialogues to discuss and debate the requirements of developing a more comprehensive, connected and easy to experience mobile relationship. As an intimate gathering of senior level marketers, seating is limited.

The series will kick-off in the following cities:

New York, NY - Thursday, October 24th

San Francisco, CA - Tuesday, October 29th

Chicago, Il - Tuesday, November 5th

To reserve a seat, please contact Virginia Tran at vtran@cmocouncil.org or +1.650.433.4162.

The CMO Council is hosting a Dinner Dialogue to discuss what strategies, technologies and campaigns will separate success from status quo in 2014.

Today’s CMO is challenged with how to intersect technology with marketing to predict customer behavior, segment at the individual level, create advocacy at scale, intercept demand with automated triggers, create a consistent experience across multiple channels, harness the power of emerging technologies, and elevate the CMO role to have a total business leadership scope. 

This invitation-only dinner is co-hosted by IBM and the CMO Council and will feature thought leadership on how to intersect technology and marketing to drive smarter marketing decisions. Additionally, the roundtable will offer the opportunity for networking with other marketing leaders in your industry.

To request an invitation, please contact Kamilla Nosovitskaya at knosovitskaya@cmocouncil.org or 650.433.4165.

In one of the latest studies from the CMO Council, "Brand Automation for Local Activation", 59 percent of marketers believe that local marketing is essential to driving business growth and profitability. But as marketers work to activate, coordinate and collaborate across their increasingly complex network of sales channels, the reality is that few marketers are truly confident in their ability to activate local audiences. Only 7 percent feel they have a highly evolved campaign, complete with measurement and analytics.

Please be our guest on Tuesday, June 4th to a complimentary dinner, where we will discuss the state of customer contact, sales information and intelligence systems that can deliver insights across the organization, fueling growth from acquisition, rentention and reactivation.

To request an invitation, please contact Lauren Giangregorio at lgiangregorio@cmocouncil.org or 650.433.4164.

Today’s complex, multi-channel, multi-level marketing engine needs continuous tuning and performance improvement to drive greater front-line and bottom-line value. This requires selecting and connecting with the right prospects, empowering resources from sales to service with insights and information, as well as examining every facet and phase of campaign design, staging, implementation and delivery to extract greater efficiency, yield and impact.

Please be our guest on Tuesday, June 11th to a complimentary dinner, where we will discuss the state of customer contact, sales information and intelligence systems that can deliver insights across the organization, fueling growth from acquisition, rentention and reactivation.

To request an invitation, please contact Kamilla Nosovitskaya at knosovitskaya@cmocouncil.org or 650.433.4165.

Please be our guest on Tuesday, June 4th to a complimentary dinner, where we will discuss the state of customer contact, sales information and intelligence systems that can deliver insights across the organization, fueling growth from acquisition, rentention and reactivation. To request an invitation, please contact Brianna Hansen at bhansen@cmocouncil.org or 650.433.4146.

This invitation-only CMO Council dinner is co-hosted by IBM and will feature thought leadership on how to intersect technology and marketing to drive smarter marketing decisions. To request an invitation, please contact Kamilla Nosovitskaya (knosovitskaya@cmocouncil.org).

Explore how customer data binds together the CMO and CIO as brands look to optimize customer lifetime value through more personal timely, targeted and engaging interactions.

As market pressures increase and margins erode, the commitment to operational excellence and back-end efficiency frequently lags, often undermining the quality and consistency of the customer experience and the level of brand advocacy and affinity. At a time when, customer retention and relationship management should be a top priority, many companies are being forced to cut corners, extract more revenue from existing customers, and reduce customer handling and support personnel.

Join us for an executive roundtable discussion on improving, activating and developing a comprehensive Mobile Relationship Marketing (MRM) strategy. The CMO Council will also share top line findings from its “Engage at Every Stage: Using Mobile Relationship Marketing to Put More Interaction in the Hands of the Customer” study. This peer-powered dialogue will cover how MRM is being embraced across multiple industries to ensure continuous customer touch and interaction, sustained support and service, closer and more dependent connectivity, as well as greater insight and intimacy.

Venue: Forlino Restaurant
#02-06 One Fullerton | One Fullerton Road Singapore 049213
Executive Networking: 6:30 p.m.
Dinner: 7:00 p.m.
Cost: Complimentary


Exclusive executive roundtable “discovery” discussions will dissect how marketers view the state of customer intelligence, how analytics are being leveraged to improve marketing delivery and customer engagements, and the evolution of business opportunities and customer expectations.

Banking, insurance, travel, retail and telco marketers in the Asia Pacific region will discuss key trends, issues and marketing imperatives that are driving advanced customer analytics strategies in the Asia Pacific region. 

To request an invitation, please contact Kristina at kdo@cmocouncil.org or via phone at +1.650.433.4156.

Today’s savvy marketers are finding new ways to segment key targets, customer groups, and prospects to better connect and engage with their customers.

The fourth dinner in a series, marketing executives from top companies will gather to dissect unique areas of the overall customer experience.

Whether you love them, hate them, or simply don’t understand them, generic top-level Web domains are here. We invite you to join in the debate and play an active role in this conversation on December 13 2011. This exclusive, closed-door roundtable will allow leading brand marketers to learn how cross-industry peers view this seismic shift to the landscape of the World Wide Web. Space is extremely limited, so please let us know if you would like to confirm your role in this roundtable. We look forward to your engagement and participation at this timely and topical CMO Council gathering.

Sit down with your peers to hear their thoughts on implementing transformational programs to revitalize marketing operations, accelerate customer acquisition and revenue, and predict how to better shape and influence market demand. All this, as the complexity of mapping and modeling the marketing mix continues to multiply and new digital channels present opportunities for more targeted, timely and relevant interactions with customers.

Sit down with your peers to hear their thoughts on implementing transformational programs to revitalize marketing operations, accelerate customer acquisition and revenue, and predict how to better shape and influence market demand. All this, as the complexity of mapping and modeling the marketing mix continues to multiply and new digital channels present opportunities for more targeted, timely and relevant interactions with customers.

Transform to Better Perform is a new CMO Council and IBM/Unica thought leadership initiative aimed at driving innovation and collaboration to further marketing practices.

Join us for dinner as we bring together marketing executives to discuss transformational programs to revitalize marketing operations, accelerate customer acquisition and revenue, and predict how to better shape and influence market demand.

Transform to Better Perform is a new CMO Council and IBM/Unica thought leadership initiative aimed at driving innovation and collaboration to further marketing practices. Join us for dinner as we bring together marketing executives to discuss transformational programs to revitalize marketing operations, accelerate customer acquisition and revenue, and predict how to better shape and influence market demand.

Transform to Better Perform is a new CMO Council and IBM/Unica thought leadership initiative aimed at driving innovation and collaboration to further marketing practices. Join us for dinner as we bring together marketing executives to discuss transformational programs to revitalize marketing operations, accelerate customer acquisition and revenue, and predict how to better shape and influence market demand.

Is collaboration the new black? In today’s constantly evolving business climate, collaboration has become the trendy solution to enhancing business performance. While communication is paramount, is the mere promise of increased collaboration enough? This is one of the major conversations sparked by the CMO Council and Accenture’s research, The CMO-CIO Alignment Imperative. We will discuss the collaboration of IT and Marketing, with all its complexities, in a series of Dinner Dialogues.

Today’s complex, multi-channel, multi-level marketing engine needs continuous tuning and performance improvement to drive greater front-line and bottom-line value. This requires selecting and connecting with the right prospects, empowering resources from sales to service with insights and information, as well as examining every facet and phase of campaign design, staging, implementation and delivery to extract greater efficiency, yield and impact.

Please be our guest on Tuesday, June 4th to a complimentary dinner, where we will discuss the state of customer contact, sales information and intelligence systems that can deliver insights across the organization, fueling growth from acquisition, retention and reactivation.

To request an invitation, please contact Lauren Giangregorio (lgiangregorio@cmocouncil.org).