Please be our guest on Tuesday, June 4th to a complimentary dinner, where we will discuss the state of customer contact, sales information and intelligence systems that can deliver insights across the organization, fueling growth from acquisition, rentention and reactivation. To request an invitation, please contact Brianna Hansen at bhansen@cmocouncil.org or 650.433.4146.
This invitation-only CMO Council dinner is co-hosted by IBM and will feature thought leadership on how to intersect technology and marketing to drive smarter marketing decisions. To request an invitation, please contact Kamilla Nosovitskaya (knosovitskaya@cmocouncil.org).
Explore how customer data binds together the CMO and CIO as brands look to optimize customer lifetime value through more personal timely, targeted and engaging interactions.
As market pressures increase and margins erode, the commitment to operational excellence and back-end efficiency frequently lags, often undermining the quality and consistency of the customer experience and the level of brand advocacy and affinity. At a time when, customer retention and relationship management should be a top priority, many companies are being forced to cut corners, extract more revenue from existing customers, and reduce customer handling and support personnel.
Join us for an executive roundtable discussion on improving, activating and developing a comprehensive Mobile Relationship Marketing (MRM) strategy. The CMO Council will also share top line findings from its “Engage at Every Stage: Using Mobile Relationship Marketing to Put More Interaction in the Hands of the Customer” study. This peer-powered dialogue will cover how MRM is being embraced across multiple industries to ensure continuous customer touch and interaction, sustained support and service, closer and more dependent connectivity, as well as greater insight and intimacy.
Venue: Forlino Restaurant
#02-06 One Fullerton | One Fullerton Road Singapore 049213
Executive Networking: 6:30 p.m.
Dinner: 7:00 p.m.
Cost: Complimentary
Exclusive executive roundtable “discovery” discussions will dissect how marketers view the state of customer intelligence, how analytics are being leveraged to improve marketing delivery and customer engagements, and the evolution of business opportunities and customer expectations.
Banking, insurance, travel, retail and telco marketers in the Asia Pacific region will discuss key trends, issues and marketing imperatives that are driving advanced customer analytics strategies in the Asia Pacific region.
To request an invitation, please contact Kristina at kdo@cmocouncil.org or via phone at +1.650.433.4156.
Today’s savvy marketers are finding new ways to segment key targets, customer groups, and prospects to better connect and engage with their customers.
The fourth dinner in a series, marketing executives from top companies will gather to dissect unique areas of the overall customer experience.
Whether you love them, hate them, or simply don’t understand them, generic top-level Web domains are here. We invite you to join in the debate and play an active role in this conversation on December 13 2011. This exclusive, closed-door roundtable will allow leading brand marketers to learn how cross-industry peers view this seismic shift to the landscape of the World Wide Web. Space is extremely limited, so please let us know if you would like to confirm your role in this roundtable. We look forward to your engagement and participation at this timely and topical CMO Council gathering.
