From Fear to Friction: What Is Destroying the Best Made Marketing Plans?
Join the CMO Council as we discuss the new opportunities in business models, digital engagements and experiences including subscription services to recurring payments.
Join the CMO Council as we discuss the new opportunities in business models, digital engagements and experiences including subscription services to recurring payments.
Dialogue around content, performance and the new conversations around delivery that must happen between marketing and IT.
Join the CMO Council for an exclusive executive roundtable focused on tackling marketing measurement challenges as a whole, but also how agile marketing measurement fuels the agile marketing engine.
This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.
This roundtable event will focus on the critical next steps forward as brands take advantage of recent marketing technology investments and start advancing strategies in analytics, experience and customer journeys.
This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.
This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.
This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.
This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.
The CMO Council, in partnership with Sysomos, will host an executive roundtable to gather subject matter experts and marketing peers to share best practices and insights around the shifting conversations of the customer and the opportunity marketing has to bolster business strategy.
For today’s digitally demanding customer, a rich, personalized customer experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. This leaves leading marketers to question where and how the next great evolution will happen…and whether their organizations are set up to leap ahead of the curve. In response, many organizations have turned to data storage solutions to help keep track of these changes, but this often leads to customer data being dispersed across multiple systems. Organizations now need business agility to leverage these insights from disparate sources of information to optimize the customer experience and capitalize on new opportunities ahead of their competitors.
At this interactive CMO Council executive roundtable dinner, we look to debate and discuss the state of the agile marketing organization and our ability to keep pace with the digitally demanding customer. We will be joined by Bill Borrelle, Pitney Bowes’ Senior Vice President of Brand Strategy and Integrated Marketing Communications, along with Jeff Goldberg, Marketing Leader for Customer Information Management, who will share an expert perspective around “The Age of the Left Brain in Marketing: A CMO Toolkit to Understand Everything About the Customer in the Digital Era.”
During dinner, we will explore such questions as:
Marketing strategy mandates ebb and flow—from content marketing as a priority to the rise and questioning of big data—yet one mandate remains ever-constant across the C-suite and board-level view: customer revenue optimization. For organizations with decidedly digital commerce directions, the monetization picture can range from the sale of products to the monetization of content, resources or services.
Please join the CMO Council's executive roundtable where the focus of our conversation will be around the realities of transforming organizations, strategies and revenue models as well as developing winning strategies to emerge from the online revenue maze.
During dinner, we will explore such questions as: