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Gaining Lift From the Consumer Shift $50 US*
Insights into Buying Behavior During Covid and Beyond
How well do you know your customers? Over the last several years, the theme of “meeting customers where they are” has been top-of-mind, but the pandemic brought this to the forefront of every marketer’s strategy in a new way. When life as we know it comes to a startling halt, how can we continue to deliver customer-first experiences when the future feels so uncertain and bleak? T...
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Mobile Ingenuity in Africa's Dynamic Community $50 US*
Using Real-Time Insights to Understand the Digital Life of Telco Subscribers
Known as a land rich in minerals, the African continent has a new source of economic growth and wealth to mine: mobile customer data. Possessing a vast abundance of ever-multiplying subscriber insight, Africa’s leading wireless network operators and communications service providers are now hardwired to turn this under-performing asset base into a new form of “data currency&r...
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Customer Value Creation From Live Data Interpretation $50 US*
Using Real-Time Insights to Understand the Digital Life of Telco Subscribers, Fulfill Unmet Needs, and Realize Revenue Growth Opportunities
The CMO Council has undertaken numerous studies that reveal the majority of CMOs are more focused on pre-sales cultivation, conversion and customer acquisition, rather than realizing a better return from existing relationships that can be more effectively monetized, scaled, and strengthened to reduce churn, defection and detraction. This research defines a model and roadmap for how chief ma...
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Data Protection, Privacy and Regulations $50 US*
An Exclusive Authority Leadership Briefing for Premium Members & Subscribers
This is the first of what will be quarterly briefings from the CMO Council team, available exclusively for our premium members and library subscribers. As May marked the one-year anniversary of GDPR, this first exclusive cut investigates the impacts and ramifications of this regulatory event. Diving into such areas as the cost of compliance – or non-compliance, for those companies that felt...
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Doing More With Data $50 US*
Discovering Data-Accelerated Revenue Traction
Charged with the mandate of elevating customer experience, marketers increasingly look to data to better engage with customers and identify new opportunities. Yet previous CMO Council research highlights that marketers admit their organizations could do more to transform the data supply chain to allow them to do more with internal data assets. To ignite real change, data needs to move beyond the ...
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The State of Engagement $50 US*
Bridging the Customer Journey Across Every Last Mile
Customer empowerment is heightening the job security risks of chief marketing officers, who are struggling to keep up with new digitally driven ways to engage, satisfy and enrich the experience of more mobile, savvy and fickle consumers. According to this study from the CMO Council, 75 percent of CMOs believe their jobs are on the line if their customer experience strategies are unsuccessful. Mor...
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Empowering the Data-Driven Customer Strategy $50 US*
Addressing Customer Engagement From the Foundation Up
This report explores the findings of a survey of more than 250 global marketers and reveals that while marketers seem to agree that the CMO should be the driver of a data-driven customer strategy (78 percent), there is a clear gap when it comes to effective execution of that strategy as only 7 percent say they are able to deliver real-time, data-driven engagements across physical and digital touch...
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Quantify How Well You Unify $50 US*
Exploring the Business Impact of Marketing Technology Integration
This report explores how well chief marketers are taking ownership of digital marketing technology strategies and to what degree they are unifying and extracting value from multiplying customer data sources. The 38-page report summarizes the quantitative insights of 150 senior marketers and highlights insights from qualitative interviews with leading marketers at Wells Fargo, Charles Schwab, Disne...
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Know More to Grow More $50 US*
Applying Timely, Targeted and Tailored Insight to Improve Pipeline Performance
Conducted in partnership with Dun & Bradstreet, this report identifies a number of gaps in the customer intelligence process and underscores the importance of arming front-line resources with alerts and insights to capitalize on moments of opportunity. And while marketers agree that the provision of this intelligence is important, only 21 percent of those surveyed feel equipped to provide this...
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Giving Customer Voice More Volume $50 US*
Turning Customer Pain into Competitive Gain
Customer experience is still very much a work in progress for senior marketers who participated in this study, fielded in late 2008. Despite overwhelming agreement on the importance of customer experience and word-of-mouth, the admit their companies are failing to take decisive, company-wide action to integrate customer voice and experience into key business and marketing processes. Sponsored...
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Business Gain From How You Retain $50 US*
Addressing The Challenge of Customer Churn and Marketing Burn
Business Gain From How You Retain examines ways companies can improve the return on customer equity and lifetime value by making customer insight, understanding and intimacy a hallmark of the organization. The study assesses the degree to which major global brands are unifying and centralizing customer data, undertaking effective marketing analytics, embracing advanced segmentation strategies, and...
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Accelerate How You Differentiate $50 US*
An Alert Enterprise Audit
Is your company an alert enterprise? The ability to quickly identify and respond to market and operational risks and opportunities is a major competitive advantage, and one in which information technology is playing an increasingly important role. The need for companies to become Alert Enterprises is forcing management to take a serious look at internal structures, cultures and capabilities. This ...
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