BtoB Content Impacts Customer Thinking & Buying Decisions     $50 US*
Uncovering the Impact of Marketing Content

According to a report released by the CMO Council, 87 percent of B2B buyers say online content has a major or moderate impact on vendor selection. Of those surveyed, 28 percent share valued content with more than 100 colleagues, with email being the most used method for sharing online content. The study also showed B2B buyers value the following sources of online content when researching products...

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• Lead Generation
• Content Management