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Making Content Marketing Convert $50 US*
Combining Trusted Content from Channels of Insight + Influence with Lead Marketing Science
Digital content is indispensable in driving business opportunities, market education and customer engagement in 2020. Yet, many marketing organizations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative. This report sheds light into the problems marketing organizations face in elevating the business impact of content development, distribution and...
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Authority Leadership Marketing $50 US*
Making Content the Cornerstone of Customer Engagement and Relevance
B2B marketers today must introduce strategic themes and advocacy platforms that resonate with customer decision makers sweating business issues, problems and challenges. By assuming a trusted authority leader role and evidencing intimacy with market needs and requirements, vendors become credible sources of relevant information and conversation. This often requires linkages with peer networks and...
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Are Garbage Leads Trashing Your Brand? $50 US*
Time to Add More Compliance to Lead Marketing Science
Too often, marketers provision leads from agencies, offshore list sources, internal departments or media channels that are not the result of an opt-in, permission-based, relevant content-consumption process. In other words, they’re garbage. And it gets worse: These leads may be coming from bad actors, such as overseas lead farms cutting corners and outright illicit name scrapers. All of whic...
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Establishing and Enriching the Content Supply Chain $50 US*
Aligning Campaigns, Content and the Customer for Exceptional Experience
While as much as a third of most marketing budgets are dedicated to content origination, few companies formally assess the effectiveness of their content strategies and the relevance and value of content offerings. Even fewer are examining the performance, influence and impact of content in the pre-sales, conversion and customer relationship development areas. This white paper—titled &ldquo...
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From Creativity to Content $50 US*
The Role of Visual Media in Impactful Brand Storytelling
A picture may be worth a thousand words, but marketers have not turned a strategic lens on optimizing the return from their visual media content investments. While 65 percent of senior marketing executives believe visual assets are core to how their brand story is communicated, a scant 27 percent have the ability to aggregate, organize and manage these assets across marketing and non-marketing tea...
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The Content Connection to Vendor Selection $50 US*
How Online Information Sourcing Influences the Pre-Sales Buying Process
This strategic brief includes findings from a survey of 352 senior-level B2B buyers, influencers and decision makers and features insights into the effectiveness of marketing content in generating value for customers. It also includes qualitative findings of interviews conducted with marketing executives at IBM, Allegro Development, AppNexus, CA Technologies and more. It provides an in-depth, well...
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BtoB Content Impacts Customer Thinking & Buying Decisions $50 US*
Uncovering the Impact of Marketing Content
According to a report released by the CMO Council, 87 percent of B2B buyers say online content has a major or moderate impact on vendor selection. Of those surveyed, 28 percent share valued content with more than 100 colleagues, with email being the most used method for sharing online content. The study also showed B2B buyers value the following sources of online content when researching products...
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Better Lead Yield in the Content Marketing Field $50 US*
How to Select, Connect and Convert Business Buyers Through Engaging Content and Smarter Multi-Channel Delivery
Vendor content frequently lacks value and trustworthiness in the eyes of BtoB buyers, who are increasingly turning to more trusted, peer-driven sources of content along their path to purchase, according to the CMO Council's Content ROI Center. This white paper includes the results of a survey of more than 400 BtoB buyers and content seekers around the world who were reached through NetLine C...
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