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Marketing and Data Security: The Unlikely Brand Building Partnership
Can Marketing and Security Safeguard Brand Trust Amid the Data Storm?
Much rides on marketing’s relationship with information security to acquire, maintain and secure customer data for competitive advantage. Together, marketing and security can navigate perilous waters, such as Generative AI, trust and privacy concerns, en route to preserving and building the brand...
Marketing and Finance: Fueling Innovation or Falling Behind?
Economic Adversity Will Test Their Resolve for Collaboration and Innovation
Economic headwinds have arrived, and chances are, you’re not prepared. Only 10% of marketing leaders strongly believe their marketing investments, whose reins are often held by finance, position them to emerge from economic turmoil ahead of the competition, according to our new report produced in collaboration with KPMG LLP...
Sales & Marketing: Driving Revenue Through Collaboration
Altered Purchasing Patterns Put New Emphasis on the CMO-CRO Relationship
Most sales and marketing organizations haven’t been able to pivot fast enough to the new digital buyer. More than 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized customer journey. This means they risk falling short of their revenue mandate...
Making High-Tech MarTech Pay Off
Future of MarTech Depends on CMO-CIO Relationships
As high-tech companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. ...
Making Consumer Products MarTech Pay Off
Future of MarTech Depends on CMO-CIO Relationships
As consumer products companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. ...
Making MarTech Pay Off
Future of MarTech Depends on CMO-CIO Relationships
As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. ...
Getting it Done in 2021
Marketing Leader Intentions + Projections
There’s some good news and optimism from global marketing leaders looking for growth recovery in 2021. Nearly two-thirds of 200 members surveyed by the CMO Council worldwide say they will boost marketing spend in the coming year and most don’t expect to downsize or re-structure their organizations...
Big Data's Biggest Role: Aligning the CMO & CIO
Greater Partnership Drives Enterprise-Wide Customer Centricity
The CMO Council, along with partner SAS, set out to better understand the key challenges, opportunities and requirements that both CMOs and CIOs were facing in their journey to develop a more customer-centric enterprise. Through the research, what has emerged is a picture of alignment around platform and technology, as well as the opportunity for even deeper connections around data and ...