EXPLORE CMO COUNCIL INSIGHTS ON STRATEGIC MARKETING ISSUES

Marketing and Finance: Fueling Innovation or Falling Behind?
Economic Adversity Will Test Their Resolve for Collaboration and Innovation

Economic headwinds have arrived, and chances are, you’re not prepared. Only 10% of marketing leaders strongly believe their marketing investments, whose reins are often held by finance, position them to emerge from economic turmoil ahead of the competition, according to our new report produced in collaboration with KPMG LLP...

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Sales & Marketing: Driving Revenue Through Collaboration
Altered Purchasing Patterns Put New Emphasis on the CMO-CRO Relationship

Most sales and marketing organizations haven’t been able to pivot fast enough to the new digital buyer. More than 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized customer journey. This means they risk falling short of their revenue mandate...

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Making High-Tech MarTech Pay Off
Future of MarTech Depends on CMO-CIO Relationships

As high-tech companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. ...

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Making Consumer Products MarTech Pay Off
Future of MarTech Depends on CMO-CIO Relationships

As consumer products companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. ...

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Making MarTech Pay Off
Future of MarTech Depends on CMO-CIO Relationships

As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. ...

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The Exponential Power of Collaborative Marketing
Working With Partners Brings Better Data Insights And Business Outcomes

This report details how collaborative marketing can bring companies and their partner networks into the data-driven digital marketing revolution...

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Getting it Done in 2021
Marketing Leader Intentions + Projections

There’s some good news and optimism from global marketing leaders looking for growth recovery in 2021. Nearly two-thirds of 200 members surveyed by the CMO Council worldwide say they will boost marketing spend in the coming year and most don’t expect to downsize or re-structure their organizations...

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Big Data's Biggest Role: Aligning the CMO & CIO
Greater Partnership Drives Enterprise-Wide Customer Centricity

The CMO Council, along with partner SAS, set out to better understand the key challenges, opportunities and requirements that both CMOs and CIOs were facing in their journey to develop a more customer-centric enterprise. Through the research, what has emerged is a picture of alignment around platform and technology, as well as the opportunity for even deeper connections around data and ...

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