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Cracking Tomorrow’s CX Code
Real-time customer intelligence for exceptional experience
It’s no secret that the last few years have upended the way customers want to interact with companies. Digital engagement has led to higher customer expectations, bigger demands and about a million more choices if one brand doesn’t deliver. Privacy laws and changes by tech companies have marketers scrambling to get the data they need to meet customer expectations...
High-Velocity Data Marketing
Future State: Evolving into an ALERT Enterprise
Marketers are turning increasingly to data as a source of wisdom and foresight; and to get ahead of sudden disruptions and heightened consumer expectations. The CMO is at the epicenter of this data movement at a time when companies need strategic, intelligence-based direction more than ever...
The High-Velocity Data Marketer
Meeting disruption with insights at speed
CMOs have entered a new era of high-velocity data marketing to spot sudden disruptions in market and customer behavior. We’re talking about the speed of acquiring real-time, relevant data signals. Speed of generating data insights. Speed of closing the gap between data and insights, insights and action...
Will Retailers Capitalize or Capsize on Consumer Data?
How to Ascend the Analytics Maturity Curve and Deliver a Winning Digital Experience
Retailers are at crossroads as the world emerges from the pandemic, which tore a particularly destructive path in the retail and consumer packaged goods industries...
GDPR: Impact and Opportunity
How Marketing Leaders Addressed GDPR Readiness and Compliance
GDPR, the European Union’s new General Data Protection Regulation, has forced marketers to rethink their operations to ensure they are compliant. Yet new research highlights that far too many marketers are unaware that GDPR even applies to them, and have taken no steps to modify their policies...
Doing More With Data: Strategic Overview
Assessing the Current Dynamic of Data, Engagement and Cross-Functional Collaboration
Recent CMO Council research highlights the need for executives across marketing, commerce and supply chain to do more with the data at their fingertips, especially given the need to provide a superior customer experience in an omni-channel environment...
Best Practices in Big Data and Engagement
Capitalizing on Big Data Opportunities
This white paper is the first in a four-part series, which looks at how leading brands are turning big data into actionable customer insights and engagements. Featured are two best-practice studies in which both brands are truly innovating and activating big data analytics to create some of the most relevant and profitable experiences with their customers...
Advancing Analytics
How Insight Fuels the Marketing Engine
The demand for a marketing intelligence engine that can aggregate data and deliver the facts marketers need to create more engaging customer experiences has never been greater. Marketers must reach their customers with real-time, relevant messages through the customers’ preferred channels to meet their ever-evolving needs and be able to sort through the wealth of data without having it ...
Bringing Social Security to the Online Community
A Presentation by Donovan Neale-May
A crucial concern for many users is security, a CMO Council survey (in process) of online social network users and trusted business group participants, shows that social networks worry about their personal data being stolen, spam, phishing, accepting third-party application invites, etc. Protecting personal, professional, and corporate reputations is a growing concern as well as the attraction to ...
Competition at the Crossroads: Strategic Planning and Action in Disruptive Markets
The new study by Deloitte and BPM Forum finds that companies are having difficulty anticipating market change and are limited in their capacity to make effective course-correcting action, in large part due to insufficient investment in strategic planning, getting the right information and having the required talent that can look beyond today's sales, profitability, current products, customers and ...