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Instant Interaction Driving Business Traction
How the Live Mobile Chat Commerce Revolution Is Powering Fast, Frictionless Transactions, Secure, Lower Cost Customer Engagement and Stronger Brand Affinity
Chat Commerce is taking the world by storm. This emerging digital channel of engagement delivers fast and frictionless customer interactions with a brand’s chatbot or live agent conducted mostly over popular messaging platforms, such as Facebook Messenger and WhatsApp. It leverages these trusted social connections and engages localized audiences seeking to satisfy real-life needs.Chat ...
Why Customer Service Is The New Marketing
For far too long, customer service had a comfortable place on marketing’s back burner. But what happens when the pot starts to boil over?The customer journey is no longer a linear funnel. With so much noise and endless distractions, marketers need to foster real, human connections. New research from Acquire finds that customer service is the new key to effective marketing, loyalty, ...
Ingenuity in the Global eCommerce Community
How To Compete and Not Get Beat in the Digital Retail Marketplace
This strategic brief explores how the massive scale, data quality and customization capability of online marketplaces are bringing new levels of customer insight, enriched experiences and added value to brands...